---
title: "Reviews — shut the box game - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shut-the-box-game/reviews"
last_updated: "2026-08-08T14:32:35.954Z"
locale: en
meta:
  description: "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — shut the box game - Flapen"
---

# **shut the box game**

**Worth a look**

Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 77Competition 33Returns 74Price range 91Avg price 91Brand share 52Review moat 64Quality gap 28

**Market size**

**Incredible****$2.6M**

$2.6M/yr · 1.6M searches

**Avg price**

**Great****$21.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.98–$32.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****953.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Reviews