---
title: "Shut the Box Game — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shut-the-box-game"
last_updated: "2026-08-06T03:47:31.833Z"
locale: en
meta:
description: "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shut the Box Game — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **shut the box game**
**Worth a look**
Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 21Conversion 77Competition 33Returns 74Price range 91Avg price 91Brand share 52Review moat 64Quality gap 28
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.6M searches
**Avg price**
**Great****$21.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.98–$32.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****953.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, shut the box game is a $2.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shut the box game market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.7M–$3.2M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#572**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**23%**
- Maiji Planet34% - Regal Games12% - Uowivi10% - AMEROUS9% - Juegoal8% - LumWuds4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/shut-the-box-game/trend)
## **Top shut the box game search terms**
- **shut the box game**879K/yr-7.7%6.4% conv. - **shut the box**287K/yr-0.7%5.3% conv. - **shut the box game wooden**221K/yr-18.7%5.0% conv. - **close the box game**43K/yr-9.7%4.9% conv. - **shut the box dice game**33K/yr-13.1%5.6% conv. - **shut the box game 4 player**53K/yr-35.0%4.5% conv. - **shut-the-box game**21K/yr-6.2%3.1% conv. - **wooden shut the box game**5K/yr+338.7%3.7% conv. - **close the box**11K/yr-8.9%4.8% conv. - **shit the box**12K/yr-5.1%6.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/shut-the-box-game/search-terms)
## **Top shut the box game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$261K20%$522K30%$783K40%$1.0M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players**Maiji Planet**$17.78**4.6★275 rev](https://www.amazon.com/dp/B0DSVHPNKT) [2**Regal Games Shut The Box - Fun Table Math Game with Wooden Board for Adults & Kids - 12 Spots Dice Game with 2+ Player Games - Ideal for Game Night Travel - (Ages 8+)**Regal Games**$15.58**4.8★1,463 rev](https://www.amazon.com/dp/B08C1KG66H) [3**Uowivi Shut The Box Game - Math Dice Board Game for Family Night Classroom Travel Wooden Table for 2-4 Players Improves Mathematical Skills for Classroom Home Bar Party & Travel**Uowivi**$14.77**4.5★120 rev](https://www.amazon.com/dp/B0G57DJXLR) [4**Original Classic Shut The Box Game Wooden Math Dice Board Game 2-6 Players**Maiji Planet**$25.64**4.6★117 rev](https://www.amazon.com/dp/B0DSVHTHQ9) [5**AMEROUS 1-4 Players Shut The Box Dice Game Wooden Board Table Math Game with 12 Dice and Shut-The-Box Instructions for Kids Adults Family Classroom Home or Pub (12 Inches)**AMEROUS**$22.95**4.8★3,261 rev](https://www.amazon.com/dp/B088D29L2M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Upgraded 12-inch Shut The Box Game Easy Quick and Fun Educational Math Game with 4 Symbolic Dice 1-4 Players Wooden Board Games for Family Night Classroom Party Tabletop Games for Kids Adult Senior**Soopotay**$25.75**73 rev6mo ago](https://www.amazon.com/dp/B0FX3WC43D) [**Uowivi Shut The Box Game - Math Dice Board Game for Family Night Classroom Travel Wooden Table for 2-4 Players Improves Mathematical Skills for Classroom Home Bar Party & Travel**Uowivi**$14.77**120 rev7mo ago](https://www.amazon.com/dp/B0G57DJXLR) [**Shut The Box Dice Game 12 Inch Upgraded 2-4 Player Wooden Dice Game Math Addition Games Close The Box Family Wooden Dice Board Game for Kids Adults Tabletop Version for Classroom Home Party or Bar**Elanbells**$25.68**116 rev10mo ago](https://www.amazon.com/dp/B0FPXSD2YX) [**LumWuds Shut The Box Game Wooden Board Game for 1-6 Players with 16 Dice Dice Game for Adults & Kids at Home Classroom or Parties**LumWuds**$30.61**96 rev1y ago](https://www.amazon.com/dp/B0FH29FLDY) [**WUAGNCK Shut The Box Game Wooden with Dice 2-4 Player Math Strategy Game for Adults Kids - Close The Box Board Number Learning Activity Family Travel Pub Games**WUAGNCK**$15.35**140 rev1y ago](https://www.amazon.com/dp/B0FDJ9K7ZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Upgraded 12-inch Shut The Box Game Easy Quick and Fun Educational Math Game with 4 Symbolic Dice 1-4 Players Wooden Board Games for Family Night Classroom Party Tabletop Games for Kids Adult Senior**Soopotay**$25.75**4.6★**▲ 482%**](https://www.amazon.com/dp/B0FX3WC43D) [**Bits and Pieces - Large Shut The Box Game - 3-in-1 Board Game - 12 Dice Board Game - Wooden Pub Tabletop Game Box - 2 Dice Included**Bits and Pieces**$14.01**4.7★**▲ 373%**](https://www.amazon.com/dp/B0134XZVZI) [**Original Classic Shut The Box Game Wooden Math Dice Board Game 2-6 Players**Maiji Planet**$25.64**4.6★**▲ 321%**](https://www.amazon.com/dp/B0DSVHTHQ9) [**Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players**Maiji Planet**$17.78**4.6★**▲ 126%**](https://www.amazon.com/dp/B0DSVHPNKT) [**LumWuds Shut The Box Game Wooden Board Game for 1-6 Players with 16 Dice Dice Game for Adults & Kids at Home Classroom or Parties**LumWuds**$30.61**4.6★**▲ 105%**](https://www.amazon.com/dp/B0FH29FLDY)
**~~View all trending →~~**
## **What buyers say about shut the box game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**54%
*“Fun for all”*
**Quality-Overall**8%
*“Decent Quality”*
**Educational-Overall**6%
*“Cute Educational Game”*
**Ease Of Use**5%
*“Easy to play”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**3%
*“Worth it”*
**Gifting Purpose**3%
*“Perfect Family Gift”*
**Reading/Writing Skills**2%
*“Really helps with math skills”*
**Size-Overall**2%
*“Nice size”*
**Color**1%
*“The game board has bright colors”*
### **What buyers complain about **
**Size-Overall**23%
*“It is bigger than I expected”*
**Quality-Overall**21%
*“Awful quality”*
**Color**6%
*“The numbers on the yellow are hard to see”*
**Instructions/User Manual/Troubleshooting**6%
*“Directions arent the best”*
**Fun/Entertainment Experience**4%
*“Kinda boring”*
**Durability**4%
*“Broke during first use”*
**Gifting Purpose**2%
*“Beware if it's a gift”*
**Material Quality**2%
*“Seems cheaply made”*
**Functionality-Overall**2%
*“Slight malfunction”*
**Defective Material/Parts**2%
*“Item was not made properly”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Value For Money**7%
**Fun/Entertainment Experience**5%
**Instructions/User Manual/Troubleshooting**4%
**Functionality-Overall**3%
**Color**2%
**Strength**1%
## **Common questions**
- **Is shut the box game profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the shut the box game niche?**
- 18 brands and 33 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in shut the box game?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.1%.
- **When does demand for shut the box game peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the shut the box game niche?**
- Listings span $13.98–$32.35; the average listing price is $21.37 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.
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