---
title: "Trend — shut the box game 12 numbers - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shut-the-box-game-12-numbers/trend"
last_updated: "2026-08-08T15:15:42.568Z"
locale: en
meta:
  description: "Niche score 37/100 · $14K/yr market · 14K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · $14K/yr market · 14K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shut the box game 12 numbers - Flapen"
---

# **shut the box game 12 numbers**

**Skip it**

A small market ($14K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 13Conversion 48Competition 31Returns 71Price range 95Avg price 95Brand share 27Review moat 66Quality gap 25

**Avg price**

**Incredible****$24.68**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.58–$38.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****850.08**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$14K**

$14K/yr · 14K searches

## Trend