---
title: "Shut the Box Game 12 Numbers — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shut-the-box-game-12-numbers"
last_updated: "2026-08-08T13:51:36.661Z"
locale: en
meta:
description: "Niche score 37/100 · $14K/yr market · 14K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $14K/yr market · 14K searches/yr · $24.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shut the Box Game 12 Numbers — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **shut the box game 12 numbers**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 13Conversion 48Competition 31Returns 71Price range 95Avg price 95Brand share 27Review moat 66Quality gap 25
**Avg price**
**Incredible****$24.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.58–$38.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****850.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$14K**
$14K/yr · 14K searches
According to Flapen's Amazon United States niche tracking, shut the box game 12 numbers is a $14K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shut the box game 12 numbers market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$25K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#1,687**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**7%**
- ropoda37% - Queensell28% - Jwinkumy10% - Juegoal7% - STERLING7% - Regal Games5% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -23.1% search growth over the last 90 days.
300200Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/shut-the-box-game-12-numbers/trend)
## **Top shut the box game 12 numbers search terms**
- **shut the box game 12 numbers**8K/yr-19.9%4.0% conv. - **large shut the box game**4K/yr-36.6%1.4% conv. - **large wooden shut the box game**2K/yr+63.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/shut-the-box-game-12-numbers/search-terms)
## **Top shut the box game 12 numbers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ropoda Shut The Box Game Upgraded 12 Numbers Wooden Board Games for Adult and Kids Shut The Box Dice Game -Addition Training Fun for Family Game Night Vintage Style**ropoda**$26.15**4.6★186 rev](https://www.amazon.com/dp/B0DHTF42WP) [2**Shut The Box Game Wooden Board for 1-6 Players - 16-inch Shut The Box Game 12 Numbers for Adults & Kids - Ideal for Games Night**Queensell**$38.87**4.5★489 rev](https://www.amazon.com/dp/B0F3S2FLDZ) [3**Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games**Queensell**$32.35**4.5★489 rev](https://www.amazon.com/dp/B0F3RTV52B) [4**Jwinkumy Shut The Box Game Wooden 2-4 Player Dice Game with 12 Numbers Tabletop Game with Rounded Corners for Adults and Kids Classic Tabletop Dice Game**Jwinkumy**$16.89**4.4★22 rev](https://www.amazon.com/dp/B0DD7KXBZM) [5![ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition](https://m.media-amazon.com/images/I/514v0ReHjrL.jpg)**ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults \[4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules\] Smart Game for Learning Addition**ropoda**$21.16**4.7★24 rev](https://www.amazon.com/dp/B0GMTWTYHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition](https://m.media-amazon.com/images/I/514v0ReHjrL.jpg)**ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults \[4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules\] Smart Game for Learning Addition**ropoda**$21.16**24 rev5mo ago](https://www.amazon.com/dp/B0GMTWTYHL) [**Shut The Box Game Wooden Board for 1-6 Players - 16-inch Shut The Box Game 12 Numbers for Adults & Kids - Ideal for Games Night**Queensell**$38.87**489 rev1y ago](https://www.amazon.com/dp/B0F3S2FLDZ) [**Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games**Queensell**$32.35**489 rev1y ago](https://www.amazon.com/dp/B0F3RTV52B) [**Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players**Maiji Planet**$17.78**275 rev1y ago](https://www.amazon.com/dp/B0DSVHPNKT) [**ropoda Shut The Box Game Upgraded 12 Numbers Wooden Board Games for Adult and Kids Shut The Box Dice Game -Addition Training Fun for Family Game Night Vintage Style**ropoda**$26.15**186 rev1y ago](https://www.amazon.com/dp/B0DHTF42WP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition](https://m.media-amazon.com/images/I/514v0ReHjrL.jpg)**ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults \[4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules\] Smart Game for Learning Addition**ropoda**$21.16**4.7★**▲ 747%**](https://www.amazon.com/dp/B0GMTWTYHL) [**Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games**Queensell**$32.35**4.5★**▲ 108%**](https://www.amazon.com/dp/B0F3RTV52B) [**Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players**Maiji Planet**$17.78**4.6★**▲ 27%**](https://www.amazon.com/dp/B0DSVHPNKT) [**ropoda 6-Way Shut The Box Game-Upgraded 1-6 Player Wooden Dice Game for Adults and Kids Addition Training Fun for Family Game Night-Vintage Style**ropoda**$24.93**4.6★**▲ 14%**](https://www.amazon.com/dp/B0D5GYKGHC) [**Sterling Games 12 Inches Shut The Box Game for 4 Players Family Dice Game with 12 Numbers Box Nautical Themed Large Wooden Game Board**STERLING**$28.14**4.5★**— 9%**](https://www.amazon.com/dp/B096B59V9R)
**~~View all trending →~~**
## **What buyers say about shut the box game 12 numbers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**54%
*“fun for the whole family”*
**Quality-Overall**10%
*“It is a well-made product”*
**Ease Of Use**7%
*“easy fun”*
**Educational-Overall**5%
*“Great teaching tool thats FUN”*
**Gifting Purpose**3%
*“It was a gift”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Value For Money**3%
*“Worth money”*
**Size-Overall**2%
*“Nice size”*
**Color**2%
*“The colorful tiles look great on the table”*
**Reading/Writing Skills**2%
*“Great game to help teach math the kids”*
### **What buyers complain about **
**Quality-Overall**20%
*“Cheaply made”*
**Size-Overall**19%
*“It is bigger than I expected”*
**Fun/Entertainment Experience**11%
*“Kinda boring”*
**Instructions/User Manual/Troubleshooting**8%
*“Directions arent the best”*
**Gifting Purpose**7%
*“Beware if it's a gift”*
**Design-Overall**2%
*“The box is very cheaply made”*
**Developmental Needs**2%
*“Hard for children to play affectivity”*
**Ease Of Use**2%
*“The top is difficult to slide out”*
**Smell**1%
*“It had a strong chemical smell when we took off the plastic wrap”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Value For Money**8%
**Instructions/User Manual/Troubleshooting**4%
**Fun/Entertainment Experience**4%
**Functionality-Overall**3%
**Strength**2%
**Color**1%
## **Common questions**
- **Is shut the box game 12 numbers profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the shut the box game 12 numbers niche?**
- 8 brands and 11 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in shut the box game 12 numbers?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Fun/Entertainment Experience. The return rate is 2.2%.
- **What does it cost to enter the shut the box game 12 numbers niche?**
- Listings span $15.58–$38.87; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.
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