---
title: "Trend — shopkins mini brands - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shopkins-mini-brands/trend"
last_updated: "2026-08-08T11:08:49.686Z"
locale: en
meta:
  description: "Niche score 52/100 · $369K/yr market · 2.6M searches/yr · $46.07 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $369K/yr market · 2.6M searches/yr · $46.07 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shopkins mini brands - Flapen"
---

# **shopkins mini brands**

**Worth a look**

Shows a sweet-spot price point ($46.07 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 54Growth 60Conversion 4Competition 56Returns 90Price range 37Avg price 95Brand share 12Review moat 76Quality gap 58

**Avg price**

**Incredible****$46.07**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****486.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+36.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$369K**

$369K/yr · 2.6M searches

**Price range**

**Okay****$6.63–$234.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## Trend