---
title: "Shigaraki — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shigaraki"
last_updated: "2026-08-08T11:05:11.734Z"
locale: en
meta:
  description: "Niche score 42/100 · $39K/yr market · 184K searches/yr · $33.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $39K/yr market · 184K searches/yr · $33.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Shigaraki — $39K/yr Amazon US Niche (2026) - Flapen"
---

# **shigaraki**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 10Growth 61Conversion 8Competition 25Returns 86Price range 88Avg price 95Brand share 25Review moat 84Quality gap 23

**Avg price**

**Incredible****$33.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.22–$98.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****327.13**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+37.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$39K**

$39K/yr · 184K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, shigaraki is a $39K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **shigaraki market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$50K–$66K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#5,554**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**60%**</dd>

<dt>**Sponsored**</dt><dd>**33%**</dd>

<dt>**Out of stock**</dt><dd>**7.4%**</dd>

<dt>**Avg brand age**</dt><dd>**37 months**</dd>

<dt>**Avg seller age**</dt><dd>**148 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**143**

**Top-5 brand share**

**90%**

Top 20: 100%

**Top-5 click share**

**70%**

Top 20: 100%

**Open market**

**7%**

- TAMASHII NATIONS42% - Banpresto19% - YLQANONG15% - Xuminvty8% - Ichibansho Figure6% - Funko3% - Open — no brand owns it (3 brands, 7%)

## **Demand & seasonality**

Weekly Amazon search volume, last 82 weeks — +37.3% search growth over the last 90 days.

8K6KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

[**Open Trend **](https://flapen.com/research/us/toys-games/shigaraki/trend)

## **Top shigaraki search terms**

- **shigaraki figure**57K/yr+44.6%0.8% conv. - **shigaraki**58K/yr+26.2%0.3% conv. - **tomura shigaraki**29K/yr+8.5%0.5% conv. - **shf shigaraki**5K/yr+412.7%3.7% conv. - **tomura shigaraki figure**13K/yr+12.5%0.7% conv. - **shigaraki plush**12K/yr-14.1%0.3% conv. - **sh figuarts shigaraki**3K/yr+316.9%2.4% conv. - **shigaraki action figure**6K/yr+67.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/shigaraki/search-terms)

## **Top shigaraki products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$6K30%$12K45%$18K60%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure](https://m.media-amazon.com/images/I/41x4HSuCjvL.jpg)**TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure**TAMASHII NATIONS**$98.50**4.7★1,081 rev](https://www.amazon.com/dp/B0FT2DNKC3) [2![YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine](https://m.media-amazon.com/images/I/41N9Fhs5lSL.jpg)**YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine**YLQANONG**$18.72**4.6★236 rev](https://www.amazon.com/dp/B0GPMQZ5N5) [3![Xuminvty Shigaraki Tomura Casual Hooded Sweater Tomaru Shigaraki Cosplay Hoodie Pullover Tomaru Sweatshirt (US Alpha Medium Regular Regular Pink)](https://m.media-amazon.com/images/I/41epouvxlwL.jpg)**Xuminvty Shigaraki Tomura Casual Hooded Sweater Tomaru Shigaraki Cosplay Hoodie Pullover Tomaru Sweatshirt (US Alpha Medium Regular Regular Pink)**Xuminvty**$18.94**4.1★16 rev](https://www.amazon.com/dp/B0D3L86FSL) [4![YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine](https://m.media-amazon.com/images/I/31RO7Z9-kaL.jpg)**YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine**YLQANONG**$7.22**4.8★6 rev](https://www.amazon.com/dp/B0G3V86C95) [5![Banpresto 17732 My Hero Academia The Evil Villians Vol. 2 Tomura Shigaraki Figure](https://m.media-amazon.com/images/I/51JLFO+GhmL.jpg)**Banpresto 17732 My Hero Academia The Evil Villians Vol. 2 Tomura Shigaraki Figure**Banpresto**$14.65**4.8★534 rev](https://www.amazon.com/dp/B0914Q7H97)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine](https://m.media-amazon.com/images/I/41N9Fhs5lSL.jpg)**YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine**YLQANONG**$18.72**236 rev5mo ago](https://www.amazon.com/dp/B0GPMQZ5N5) [![YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine](https://m.media-amazon.com/images/I/31RO7Z9-kaL.jpg)**YLQANONG MHA Look Up Figures Shigaraki Tomura Dabi Anime Figure Statues Midoriya Izuku Bakugo Anime Action Figurine**YLQANONG**$7.22**6 rev8mo ago](https://www.amazon.com/dp/B0G3V86C95) [![TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure](https://m.media-amazon.com/images/I/41x4HSuCjvL.jpg)**TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure**TAMASHII NATIONS**$98.50**1,081 rev9mo ago](https://www.amazon.com/dp/B0FT2DNKC3) [![Total Anime Tomura Shigaraki - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Energy Effects](https://m.media-amazon.com/images/I/41p8rHa254L.jpg)**Total Anime Tomura Shigaraki - 6.5-Inch Figure with Swappable Faceplates Alternate Hands and Energy Effects**Total Anime**$20.57**2,030 rev9mo ago](https://www.amazon.com/dp/B0D6GVWCNT) [![Ichibansho Figure - My Hero Academia - Tomura Shigaraki (Further Beyond) Masterlise Collectible Statue](https://m.media-amazon.com/images/I/41lig5M71HL.jpg)**Ichibansho Figure - My Hero Academia - Tomura Shigaraki (Further Beyond) Masterlise Collectible Statue**Ichibansho Figure**$60.86**3 rev10mo ago](https://www.amazon.com/dp/B0FSSHJDLN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine](https://m.media-amazon.com/images/I/41N9Fhs5lSL.jpg)**YLQANONG MHA Figures Shigaraki Tomura Anime Figure Statues Bakugo Toga Himiko Todoroki Shouto Anime Action Figurine**YLQANONG**$18.72**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GPMQZ5N5) [![Xuminvty Shigaraki Tomura Casual Hooded Sweater Tomaru Shigaraki Cosplay Hoodie Pullover Tomaru Sweatshirt (US Alpha Medium Regular Regular Pink)](https://m.media-amazon.com/images/I/41epouvxlwL.jpg)**Xuminvty Shigaraki Tomura Casual Hooded Sweater Tomaru Shigaraki Cosplay Hoodie Pullover Tomaru Sweatshirt (US Alpha Medium Regular Regular Pink)**Xuminvty**$18.94**4.1★**▲ 112%**](https://www.amazon.com/dp/B0D3L86FSL) [![Ichibansho Figure - My Hero Academia - Tomura Shigaraki (Further Beyond) Masterlise Collectible Statue](https://m.media-amazon.com/images/I/41lig5M71HL.jpg)**Ichibansho Figure - My Hero Academia - Tomura Shigaraki (Further Beyond) Masterlise Collectible Statue**Ichibansho Figure**$60.86**5.0★**▲ 65%**](https://www.amazon.com/dp/B0FSSHJDLN) [![TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure](https://m.media-amazon.com/images/I/41x4HSuCjvL.jpg)**TAMASHII NATIONS - My Hero Academia - Tomura Shigaraki S.H.Figuarts Action Figure**TAMASHII NATIONS**$98.50**4.7★**▲ 42%**](https://www.amazon.com/dp/B0FT2DNKC3) [![Pop! Animation: My Hero Academia - Shigaraki Vinyl Figure Standard](https://m.media-amazon.com/images/I/512lKn2MFKL.jpg)**Pop! Animation: My Hero Academia - Shigaraki Vinyl Figure Standard**Funko**$10.70**4.6★**— 10%**](https://www.amazon.com/dp/B0BBBVQKYL)

**~~View all trending →~~**

## **What buyers say about shigaraki**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**31%

*“Really good quality”*

**Collectibles**19%

*“A great collectable”*

**Advertised Vs Actual Product**11%

*“Just what I ordered”*

**Design-Overall**10%

*“Great aesthetics, really good accessories”*

**Value For Money**7%

*“Worth it”*

**Gifting Purpose**6%

*“Perfect Gift for Anime Fans”*

**Shape/Style**6%

*“Its a great figure with a selection that effectively gives you two figures in one”*

**Assembly/Installation**3%

*“I didnt have to assemble anything”*

**Strength**2%

*“The figure itself is very detailed and sturdy”*

**Fun/Entertainment Experience**1%

*“Fun figure”*

### **What buyers complain about **

**Durability**20%

*“broke completely”*

**Size-Overall**13%

*“I actually thought It would be smaller”*

**Value For Money**12%

*“definitely too expensive”*

**Quality-Overall**10%

*“Horrible quality”*

**Strength**10%

*“Fragile”*

**Ease Of Use**7%

*“hands are a little hard to put on”*

### **Top return reasons **

**Defective Material/Parts**29%

**Value For Money**28%

**Mechanism Issues**7%

**Degree Of Motion**7%

**Size-Overall**7%

**Quality-Overall**5%

**Shape/Style**3%

**Advertised Vs Actual Product**3%

**Display-Overall**3%

**Durability**3%

## **Common questions**

<dl>

<dt>**Is shigaraki profitable to sell on Amazon United States?**</dt><dd>The niche generates $39K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +37.3%. Flapen's verdict: Skip it (42/100).</dd>

<dt>**How competitive is the shigaraki niche?**</dt><dd>9 brands and 143 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.</dd>

<dt>**What do buyers complain about in shigaraki?**</dt><dd>Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.5%.</dd>

<dt>**When does demand for shigaraki peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.</dd>

<dt>**What does it cost to enter the shigaraki niche?**</dt><dd>Listings span $7.22–$98.50; the average listing price is $33.15 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.</dd>

</dl>

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