---
title: "Shadow Freddy Plush — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/shadow-freddy-plush"
last_updated: "2026-08-08T13:05:51.413Z"
locale: en
meta:
description: "Niche score 34/100 · $18K/yr market · 110K searches/yr · $23.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $18K/yr market · 110K searches/yr · $23.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shadow Freddy Plush — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **shadow freddy plush**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 8Conversion 9Competition 46Returns 64Price range 78Avg price 95Brand share 32Review moat 81Quality gap 25
**Avg price**
**Incredible****$23.67**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****380.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$6.97–$43.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-33.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, shadow freddy plush is a $18K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shadow freddy plush market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$18K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#17,372**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **65%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**244**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**12%**
- Jazwares39% - Funko19% - TZMAPU15% - Seven Times Six10% - Toysvill3% - TUBBZ2% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.3% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/shadow-freddy-plush/trend)
## **Top shadow freddy plush search terms**
- **withered bonnie**57K/yr-3.2%0.8% conv. - **withered bonnie plush**35K/yr-72.1%0.3% conv. - **fnaf withered bonnie**10K/yr-5.0%0.3% conv. - **fnaf withered bonnie plush**4K/yr-68.3%1.1% conv. - **fnaf plushies withered bonnie**3K/yr-80.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/shadow-freddy-plush/search-terms)
## **Top shadow freddy plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$88110%$2K15%$3K20%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jazwares Five Nights at Freddys Withered Bonnie Office Set - 5-Inch Articulated Figure with Jumpscare Feature Glow-in-The-Dark Eyes and Optical Diorama**Jazwares**$24.04**4.7★38 rev](https://www.amazon.com/dp/B0FJYJVZ8V) [2**TZMAPU Fazbear Plush Foxy Withered Purple Bunny Stuffed Animal Figure Toys Gift for Kids Security Breach Plush for Lovers (3PCS)**TZMAPU**$32.03**4.4★97 rev](https://www.amazon.com/dp/B0B659YLSJ) [3**Five Nights at Freddys 6-Inch Endo-Series Collector Figure: Endo-1 with Classic Bonnie & Withered Bonnie Pieces - Articulated Figure with Classic and Withered Bonnie Parts**Jazwares**$43.86**4.6★257 rev](https://www.amazon.com/dp/B0DQ9F5TK4) [4**Five Nights At Freddys Shirt Big Boys Drip Withered Freddy Short Sleeve Top (Medium) Heather Blue**Seven Times Six**$16.52**5.0★1 rev](https://www.amazon.com/dp/B0FLRBBSWF) [5**Funko Pop! Bitty 4pk: Five Nights at Freddys - Withered - Freddy Bonnie Chica and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking**Funko**$15.68**4.7★11 rev](https://www.amazon.com/dp/B08HH7ZZQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jazwares Five Nights at Freddys Withered Bonnie Office Set - 5-Inch Articulated Figure with Jumpscare Feature Glow-in-The-Dark Eyes and Optical Diorama**Jazwares**$24.04**38 rev3mo ago](https://www.amazon.com/dp/B0FJYJVZ8V) [**Jazwares Five Nights at Freddys Withered Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$14.34**183 rev3mo ago](https://www.amazon.com/dp/B0FJYHPTJ5) [**Jazwares Five Nights at Freddys Withered Chica Office Set - 5-Inch Articulated Figure with Jumpscare Feature Glow-in-The-Dark Eyes and Optical Diorama**Jazwares**$22.63**33 rev3mo ago](https://www.amazon.com/dp/B0FJYH3RP2) [**Jazwares Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$14.64**16 rev3mo ago](https://www.amazon.com/dp/B0FJYK2WFD) [**Funko Pop! Bitty 4pk: Five Nights at Freddys - Withered - Freddy Bonnie Chica and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking**Funko**$15.68**11 rev3mo ago](https://www.amazon.com/dp/B08HH7ZZQP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**niceacsrise Tan - Warm Lined Wool Brown Knit Berets - French Paris Hat for Women**niceacsrise**$19.58**4.6★**▲ 277%**](https://www.amazon.com/dp/B07VW91WQ8) [**Jazwares Five Nights at Freddys Withered Chica Office Set - 5-Inch Articulated Figure with Jumpscare Feature Glow-in-The-Dark Eyes and Optical Diorama**Jazwares**$22.63**4.9★**▲ 277%**](https://www.amazon.com/dp/B0FJYH3RP2) [**Five Nights At Freddys Shirt Big Boys Drip Withered Freddy Short Sleeve Top (Medium) Heather Blue**Seven Times Six**$16.52**5.0★**▲ 276%**](https://www.amazon.com/dp/B0FLRBBSWF) [**Paramount Outdoors Sunset Fish Silhouetee Performance Trucker Hat Mountain Fishing Rope Cap (Slate - OSFA)**Paramount Outdoors**$26.91**4.6★**▲ 276%**](https://www.amazon.com/dp/B0DD5TGX6N) [**Jazwares Five Nights at Freddys Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes**Jazwares**$14.64**4.6★**▲ 276%**](https://www.amazon.com/dp/B0FJYK2WFD)
**~~View all trending →~~**
## **What buyers say about shadow freddy plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Theyre well made”*
**Collectibles**14%
*“Added this one to his collection”*
**Value For Money**9%
*“was good for the price”*
**Size-Overall**9%
*“Nice Size”*
**Gifting Purpose**8%
*“Perfect gift idea”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Fun/Entertainment Experience**6%
*“Amazing toy”*
**Design-Overall**5%
*“It is a cute little rabbit design”*
**Durability**4%
*“Very durable”*
**Brightness/Shine/Glow**3%
*“The light itself is bright”*
### **What buyers complain about **
**Quality-Overall**21%
*“Bad Quality”*
**Value For Money**11%
*“definitely not worth the price”*
**Strength**9%
*“as they seem like they could break easily”*
**Defective Material/Parts**7%
*“Broken pieces”*
**Durability**5%
*“Broken in a couple hours”*
**Size-Overall**5%
*“It's larger than I anticipated”*
**Battery Life**5%
*“when my son and I began to open the bags, we had 3 of the toys with broken pieces and only 2 out of the 8 toys had working batteries, very upsetting, we also kept being told it was rescheduled for delivery”*
**Material Quality**5%
*“the material is not good”*
**Thickness**5%
*“Very thin”*
**Assembly/Installation**5%
*“Came with a few pieces disconnected”*
### **Top return reasons **
**Size-Overall**39%
**Material Quality**11%
**Value For Money**8%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Thin**5%
**Shape/Style**5%
**Quality-Overall**3%
**Product Condition**3%
**Color**2%
## **Common questions**
- **Is shadow freddy plush profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 26 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the shadow freddy plush niche?**
- 13 brands and 244 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in shadow freddy plush?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strength. The return rate is 2.5%.
- **When does demand for shadow freddy plush peak?**
- Demand peaks in Jan–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the shadow freddy plush niche?**
- Listings span $6.97–$43.86; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.
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