---
title: "Sh Figuarts Star Wars — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sh-figuarts-star-wars"
last_updated: "2026-08-08T14:31:56.253Z"
locale: en
meta:
description: "Niche score 49/100 · $129K/yr market · 177K searches/yr · $83.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $129K/yr market · 177K searches/yr · $83.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sh Figuarts Star Wars — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **sh figuarts star wars**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 71Conversion 11Competition 79Returns 56Price range 43Avg price 81Brand share 5Review moat 82Quality gap 45
**Review moat**
**Great****362.02**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$83.71**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Growth**
**Good****+53.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$9.30–$204.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$129K**
$129K/yr · 177K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sh figuarts star wars is a $129K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sh figuarts star wars market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#7,763**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**8 **—flat
**Sellers**
**226**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 74%
**Open market**
**1%**
- TAMASHII NATIONS63% - Medicom21% - STAR WARS8% - BANDAI3% - Hasbro3% - Star Wars: Young Jedi Adventures1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/sh-figuarts-star-wars/trend)
## **Top sh figuarts star wars search terms**
- **sh figuarts star wars**57K/yr+49.8%0.4% conv. - **mafex star wars**29K/yr+71.0%0.4% conv. - **yoda action figure**30K/yr+24.1%0.9% conv. - **shf star wars**18K/yr+98.7%0.2% conv. - **star wars sh figuarts**10K/yr+40.0%0.2% conv. - **yoda figure**11K/yr+59.5%0.4% conv. - **star wars mafex**5K/yr+42.8%0.1% conv. - **tamashii nations star wars**6K/yr+36.7%0.2% conv. - **yoda figurine**6K/yr+41.7%0.8% conv. - **sh figuarts darth vader**4K/yr+59.9%1.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sh-figuarts-star-wars/search-terms)
## **Top sh figuarts star wars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bandai Spirits S.H. Figuarts Star Wars Darth Vader Classic Ver. Approx. 170 mm ABS PVC and Fabric Pre-Painted Action Figure**TAMASHII NATIONS**$88.89**4.6★67 rev](https://www.amazon.com/dp/B0D5LFGMBS) [2**BANDAI Spirits S.H. Figuarts Star Wars Episode 3: Revenge of The Sith Yoda Classic Ver. Approx. 2.8 inches (70 mm) PVC ABS & Fabric Pre-Painted Action Figure**TAMASHII NATIONS**$102.32**4.5★40 rev](https://www.amazon.com/dp/B0DJ2DP4SB) [3**TAMASHII Nations S.H. Figuarts Star Wars Episode III:OBI-Wan Kenobi - Classic Ver.- (Star Wars: Revenge of The Sith) Approx. 5.9 inches (150 mm) PVC & ABS & Fabric Pre-Painted Action Figure**TAMASHII NATIONS**$127.45**4.5★15 rev](https://www.amazon.com/dp/B0F3BZJBP4) [4**Medicom Toys MAFEX Mavex No. 266 Star Wars: OBI-Wan Kenobi Darth Vader (TM) Darth Vader (OBI-Wan Kenobi Ver.) Total Height: Approx. 6.7 inches (170 mm) Non-Scale Pre-Painted Action Figure**Medicom**$127.04**4.7★11 rev](https://www.amazon.com/dp/B0DXK3CT3V) [5**Tamashi Nations S.H. Figuarts Star Wars Episode 3 - Vengeance of the Sith - Mace Window - Classic Version - (Star Wars: Revenge of the Sith) Approximately 5.9 inches (150 mm) PVC & ABS & Cloth Painted**TAMASHII NATIONS**$105.58**4.8★9 rev](https://www.amazon.com/dp/B0FNQ9Y7JC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tamashi Nations S.H. Figuarts Star Wars: Mandalorian & Grogo Star Wars: The Mandalorian and Grogu Approx. 5.9 inches (150 mm) PVC ABS & Cloth Pre-painted Action Figure**TAMASHII NATIONS**$181.15**25 rev4mo ago](https://www.amazon.com/dp/B0GQG3KTWN) [**Tamashi Nations S.H. Figuarts Star Wars Episode 3 - Vengeance of the Sith - Mace Window - Classic Version - (Star Wars: Revenge of the Sith) Approximately 5.9 inches (150 mm) PVC & ABS & Cloth Painted**TAMASHII NATIONS**$105.58**9 rev11mo ago](https://www.amazon.com/dp/B0FNQ9Y7JC) [**MAFEX No.256 The Mandalorian Chrome Version Total Height Approx. 6.3 inches (160 mm) Painted Action Figure**Medicom**$128.64**22 rev1y ago](https://www.amazon.com/dp/B0F62P2G7S) [**TAMASHII NATIONS S.H. Figuarts Star Wars Episode 3/Revenge of the Sith General Grievous (STAR WARS: Revenge of the Sith) Approx. 7.5 inches (190 mm) ABS & PVC & Cloth Painted Action Figure**TAMASHII NATIONS**$204.95**31 rev1y ago](https://www.amazon.com/dp/B0F624P3ZT) [**STAR WARS Epic World of Action Master Yoda 4-Inch Scale Action Figure Ship & 2 Accessories Toys for Boys & Girls Ages 4+**STAR WARS**$9.30**150 rev1y ago](https://www.amazon.com/dp/B0D9PHQQWV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tamashi Nations S.H. Figuarts Star Wars: Mandalorian & Grogo Star Wars: The Mandalorian and Grogu Approx. 5.9 inches (150 mm) PVC ABS & Cloth Pre-painted Action Figure**TAMASHII NATIONS**$181.15**4.4★**▲ 189%**](https://www.amazon.com/dp/B0GQG3KTWN) [**Tamashi Nations S.H. Figuarts Star Wars Episode 3 - Vengeance of the Sith - Mace Window - Classic Version - (Star Wars: Revenge of the Sith) Approximately 5.9 inches (150 mm) PVC & ABS & Cloth Painted**TAMASHII NATIONS**$105.58**4.8★**▲ 154%**](https://www.amazon.com/dp/B0FNQ9Y7JC) [**Medicom Toys MAFEX Mavex No. 266 Star Wars: OBI-Wan Kenobi Darth Vader (TM) Darth Vader (OBI-Wan Kenobi Ver.) Total Height: Approx. 6.7 inches (170 mm) Non-Scale Pre-Painted Action Figure**Medicom**$127.04**4.7★**▲ 105%**](https://www.amazon.com/dp/B0DXK3CT3V) [**(MEDICOM TOY) MAFEX No.200 The Mandalorian Ver. 2.0 Total Height: Approx. 6.3 inches (160 mm) Non-Scale Painted Action Figure**Medicom**$125.00**4.1★**▲ 101%**](https://www.amazon.com/dp/B0BQ5RM5HS) [**TAMASHII NATIONS S.H. Figuarts Star Wars Episode 3/Revenge of the Sith General Grievous (STAR WARS: Revenge of the Sith) Approx. 7.5 inches (190 mm) ABS & PVC & Cloth Painted Action Figure**TAMASHII NATIONS**$204.95**4.3★**▲ 59%**](https://www.amazon.com/dp/B0F624P3ZT)
**~~View all trending →~~**
## **What buyers say about sh figuarts star wars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good detail”*
**Fun/Entertainment Experience**17%
*“My grandson loves this toy”*
**Value For Money**10%
*“great for the price”*
**Collectibles**9%
*“It is the perfect action figure and model kit”*
**Design-Overall**6%
*“Other than that the design is really well done”*
**Gifting Purpose**5%
*“A good gift”*
**Size-Overall**5%
*“The interchangeable parts fit nice and easy and the figure has quite alot of movement for all his body parts”*
**Ease Of Use**5%
*“All Too Easy”*
**Advertised Vs Actual Product**3%
*“Exactly like in the pictures”*
**Strength**3%
*“They are solid”*
### **What buyers complain about **
**Durability**27%
*“The peg was broken. WITHIN FIVE MINUTES!!!!!!”*
**Size-Overall**21%
*“VERY small”*
**Value For Money**14%
*“Definitely NOT worth the price”*
**Advertised Vs Actual Product**12%
*“i feel like the title description was misleading”*
**Design-Overall**9%
*“The lightsaber as shown on here has this weird design”*
**Assembly/Installation**9%
*“Dont force together”*
**Adhesion/Stickiness**5%
*“The chest piece was also glued on wrong”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Value For Money**12%
**Product Condition**7%
**Assembly/Installation**4%
**Add-Ons/Attachments**4%
**Paint Quality**3%
**Material Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is sh figuarts star wars profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sh figuarts star wars niche?**
- 8 brands and 226 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sh figuarts star wars?**
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 2.8%.
- **When does demand for sh figuarts star wars peak?**
- Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the sh figuarts star wars niche?**
- Listings span $9.30–$204.95; the average listing price is $83.71 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.
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