---
title: "Sesame Street Coloring Book — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sesame-street-coloring-book"
last_updated: "2026-08-08T11:50:58.752Z"
locale: en
meta:
description: "Niche score 37/100 · $97K/yr market · 82K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $97K/yr market · 82K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sesame Street Coloring Book — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **sesame street coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 13Conversion 95Competition 17Returns 96Price range 34Avg price 27Brand share 0Review moat 78Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****434.64**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$2.92–$21.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.26**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$97K**
$97K/yr · 82K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sesame street coloring book is a $97K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesame street coloring book market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$74K–$93K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#648**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Bendon67% - Sesame Street33% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/sesame-street-coloring-book/trend)
## **Top sesame street coloring book search terms**
- **sesame street coloring book**33K/yr-19.0%7.1% conv. - **elmo coloring book**21K/yr-20.2%7.7% conv. - **elmo coloring books for toddlers 1-3**16K/yr-35.5%11.2% conv. - **sesame street coloring books ages 1-3**8K/yr-37.7%13.0% conv. - **sesame street coloring books**4K/yr+2.8%3.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sesame-street-coloring-book/search-terms)
## **Top sesame street coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sesame Street Coloring & Activity Book (Cover Art and Activities vary)**Bendon**$5.57**4.4★113 rev](https://www.amazon.com/dp/B002WQP27G) [2**Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book**Bendon**$2.92**4.6★2,106 rev](https://www.amazon.com/dp/B07751Z82Z) [3**Sesame Street Gigantic Coloring and Activity Book**Sesame Street**$8.24**4.7★520 rev](https://www.amazon.com/dp/B07V82R4DG) [4**Sesame Street Coloring Book Set (2 Books - Elmo and Cookie Monster)**Sesame Street**$9.15**4.6★338 rev](https://www.amazon.com/dp/B00X1FQ61I) [5**Sesame Street 12 Count Washable Jumbo Crayons | For Toddlers and Kids | Assorted Colors and Non Toxic | Great for Classrooms | Beginner Crayons**Sesame Street**$9.11**4.5★594 rev](https://www.amazon.com/dp/B07P5JMLLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sesame Street Coloring Book with Tattoos for Kids 3-5 4-8 - Coloring Pages Activities Temporary Tattoos with Elmo Big Bird Cookie Monster | Sesame Street Activity Books for Kids**Sesame Street**$5.86**10 rev7mo ago](https://www.amazon.com/dp/B0G4XNKGLT) [**Sesame Street Elmo Imagine Ink - Sesame Street Coloring Book with Mess Free Marker Magic Ink Pictures and Stickers | Elmo Mess Free Coloring Book**Sesame Street**$8.42**37 rev1y ago](https://www.amazon.com/dp/B0F1W3X4N5) [**Sesame Street Party Favors for Kids Bundle - 24 Mini Activity Packs**Bendon**$21.28**170 rev3y ago](https://www.amazon.com/dp/B0BTK2ZZ61) [**Sesame Street Gigantic Coloring and Activity Book**Sesame Street**$8.24**520 rev7y ago](https://www.amazon.com/dp/B07V82R4DG) [**Sesame Street 12 Count Washable Jumbo Crayons | For Toddlers and Kids | Assorted Colors and Non Toxic | Great for Classrooms | Beginner Crayons**Sesame Street**$9.11**594 rev7y ago](https://www.amazon.com/dp/B07P5JMLLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sesame Street Gigantic Coloring and Activity Book**Sesame Street**$8.24**4.7★**▲ 208%**](https://www.amazon.com/dp/B07V82R4DG) [**Sesame Street Party Favors for Kids Bundle - 24 Mini Activity Packs**Bendon**$21.28**4.6★**▲ 204%**](https://www.amazon.com/dp/B0BTK2ZZ61) [**Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book**Bendon**$2.92**4.6★**▲ 92%**](https://www.amazon.com/dp/B07751Z82Z) [**Sesame Street Coloring Book with Tattoos for Kids 3-5 4-8 - Coloring Pages Activities Temporary Tattoos with Elmo Big Bird Cookie Monster | Sesame Street Activity Books for Kids**Sesame Street**$5.86**4.7★**▲ 22%**](https://www.amazon.com/dp/B0G4XNKGLT) [**Sesame Street Elmo Imagine Ink - Sesame Street Coloring Book with Mess Free Marker Magic Ink Pictures and Stickers | Elmo Mess Free Coloring Book**Sesame Street**$8.42**4.7★**— 6%**](https://www.amazon.com/dp/B0F1W3X4N5)
**~~View all trending →~~**
## **What buyers say about sesame street coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“It's great for a coloring book”*
**Advertised Vs Actual Product**15%
*“Just what i expected”*
**Value For Money**13%
*“Definitely worth it since its priced so affordable”*
**Fun/Entertainment Experience**10%
*“Fun for a toddler”*
**Educational-Overall**8%
*“My granddaughter loves this book, she is 4 and it is great for all preschool and elementary school ages”*
**Creativity**8%
*“Great way to allow creativity without the mess”*
**Assembly/Installation**8%
*“Cute & easy to put together”*
**Mess Free**4%
*“They are mess free”*
**Portability**4%
*“So easy to take in the car or a restaurant”*
**Quality-Overall**3%
*“Very good quality”*
### **What buyers complain about **
**Value For Money**17%
*“To expensive”*
**Color**15%
*“And I wish the crayon colors had red or green or yellow instead of pink and blue”*
**Comfort-Overall**11%
*“i dont feel comfortable with my kids using them”*
**Smell**11%
*“Marker Can Smell”*
**Size-Overall**11%
*“its small normal size”*
**Advertised Vs Actual Product**11%
*“Misleading small coloring book is what it actually is”*
**Thickness**9%
*“Thin”*
### **Top return reasons **
**Value For Money**33%
**Size-Overall**14%
**Advertised Vs Actual Product**12%
**Color**9%
**Thin**7%
**Functionality-Overall**3%
**Dry/Empty Ink**3%
**Wrinkles**3%
**Quality-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is sesame street coloring book profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sesame street coloring book niche?**
- 2 brands and 21 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sesame street coloring book?**
- Top complaints mined from reviews: Value For Money, Color, Comfort-Overall. The return rate is 0.8%.
- **When does demand for sesame street coloring book peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the sesame street coloring book niche?**
- Listings span $2.92–$21.28; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.
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