---
title: "Sesame Street Bath Toys — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sesame-street-bath-toys"
last_updated: "2026-08-08T14:33:08.947Z"
locale: en
meta:
description: "Niche score 37/100 · $73K/yr market · 85K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $73K/yr market · 85K searches/yr · $16.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sesame Street Bath Toys — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **sesame street bath toys**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 14Conversion 59Competition 40Returns 95Price range 56Avg price 80Brand share 4Review moat 40Quality gap 21
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.90**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.03–$29.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,491.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 85K searches
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sesame street bath toys is a $73K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sesame street bath toys market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 93%
**Open market**
**0%**
- Sesame Street74% - Glo Pals19% - Zak Designs2% - Just Play2% - Orajel2% - JAN & JUL1%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -22.4% search growth over the last 90 days.
5K4KHoliday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/sesame-street-bath-toys/trend)
## **Top sesame street bath toys search terms**
- **elmo bath toys**34K/yr-20.8%5.2% conv. - **sesame street bath toys**30K/yr-21.9%3.3% conv. - **sesame street baby**19K/yr-21.2%0.2% conv. - **elmo bath toys for toddlers 1-3**3K/yr-58.5%6.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sesame-street-bath-toys/search-terms)
## **Top sesame street bath toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sesame Street Floating Fun Friends 3-piece Set Water Squirters Bath and Pool Toys Kids Toys for Ages 2 Up by Just Play**Sesame Street**$13.85**4.6★482 rev](https://www.amazon.com/dp/B0BKLRT1KL) [2**Sesame Street Swim and Splash 7-inch Elmo Wind Up Bath and Pool Toy Kids Toys for Ages 2 Up by Just Play**Sesame Street**$11.26**4.4★450 rev](https://www.amazon.com/dp/B0BKLZVYJV) [3**Glo Pals Sesame Street Water-Activated Light-Up Cubes Only Elmo 4 Pack**Glo Pals**$11.38**4.0★1,132 rev](https://www.amazon.com/dp/B0BVP9BG7H) [4**Glo Pals Water-Activated Light-Up Bath Toy Elmo Character & 6 Cubes**Glo Pals**$26.70**4.0★1,132 rev](https://www.amazon.com/dp/B0BG6D9ZQK) [5**Glo Pals Sesame Street Water-Activated Light-Up Cubes Cookie Monster 4 Pack**Glo Pals**$11.22**4.0★1,132 rev](https://www.amazon.com/dp/B0BVGWT7V4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sesame Street Cookie Monster Baby Boys 3 Pack Bodysuit for Newborn and Infant**Sesame Street**$19.26**1 rev2mo ago](https://www.amazon.com/dp/B0H1N4HSNL) [**Sesame Street Cookie Monster Baby Boys Bodysuit Bib and Pants 3 Piece Set**Sesame Street**$15.19**1 rev5mo ago](https://www.amazon.com/dp/B0GM1QFQ6W) [**Sesame Street Just Play Elmos Learn & Sort Barn with Music and Sounds**Just Play**$15.91**208 rev1y ago](https://www.amazon.com/dp/B0DQ64VFBT) [**Sesame Street Elmo and Cookie Monster Baby Boys Shortall Overalls with Hat 3-Piece Set for Newborn and Infants**Sesame Street**$22.91**52 rev1y ago](https://www.amazon.com/dp/B0DWPHPVN5) [**Zak Designs Sesame Street Kelso Toddler Tumblers For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Elmo and Cookie Monster)**Zak Designs**$18.08**31,727 rev1y ago](https://www.amazon.com/dp/B0DVT3XL2L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sesame Street Cookie Monster Baby Boys Bodysuit Bib and Pants 3 Piece Set**Sesame Street**$15.19**5.0★**▲ 333%**](https://www.amazon.com/dp/B0GM1QFQ6W) [**Sesame Street Cookie Monster Baby Boys 3 Pack Bodysuit for Newborn and Infant**Sesame Street**$19.26**5.0★**▲ 333%**](https://www.amazon.com/dp/B0H1N4HSNL) [**JAN & JUL Adjustable Water Resistant 50+ UPF Bucket Sun-Hat for Toddlers and Kids (L: 2-5 Years Pink Ice Cream)**JAN & JUL**$21.69**4.8★**▲ 329%**](https://www.amazon.com/dp/B0CNY84NFD) [**Sesame Street Shoes Elmo Big Bird Cookie Monster Grover Oscar Telly Zoe Abby - Kids Girl Boy Canva Low Top Sneaker Slip On - Multi Color (Size 6 Toddler)**Sesame Street**$24.39**4.7★**▲ 316%**](https://www.amazon.com/dp/B0CY6RQ8XD) [**Sesame Street Elmo and Cookie Monster Baby Boys Shortall Overalls with Hat 3-Piece Set for Newborn and Infants**Sesame Street**$22.91**4.9★**▲ 295%**](https://www.amazon.com/dp/B0DWPHPVN5)
**~~View all trending →~~**
## **What buyers say about sesame street bath toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**26%
*“Fun for toddlers”*
**Size-Overall**13%
*“Perfect size for little fingers”*
**Quality-Overall**9%
*“It is good quality build”*
**Value For Money**7%
*“Good value”*
**Durability**6%
*“cute and durable”*
**Gifting Purpose**4%
*“Perfect for gifting”*
**Color**3%
*“Bright colors”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Ease Of Use**3%
*“Easy to use and great price”*
**Leak-Proof**3%
*“These cups are 100% spill proof”*
### **What buyers complain about **
**Durability**13%
*“It feels as though it might break really easily”*
**Size-Overall**11%
*“So they didnt fit”*
**Leak-Proof**9%
*“Both of these leak like crazy”*
**Value For Money**7%
*“Too expensive for little kids toys”*
**Battery Life**6%
*“Batteries died fast”*
**Advertised Vs Actual Product**5%
*“This is does not come in the packaging in the picture”*
**Functionality-Overall**5%
*“It doesn't swim very well”*
**Ease Of Use**4%
*“is impossible to open for even an adult”*
**Product Condition**3%
*“I thought I got someones returned item when I opened it”*
**Quality-Overall**3%
*“not impressed with performance”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Audio Quality**6%
**Battery Inclusion**5%
**Defective Material/Parts**4%
**Touch/Button Controls**4%
**Leak-Proof**3%
**Quality-Overall**3%
## **Common questions**
- **Is sesame street bath toys profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the sesame street bath toys niche?**
- 6 brands and 21 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in sesame street bath toys?**
- Top complaints mined from reviews: Durability, Size-Overall, Leak-Proof. The return rate is 1.0%.
- **When does demand for sesame street bath toys peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the sesame street bath toys niche?**
- Listings span $4.03–$29.12; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)