---
title: "Reviews — scratch and sniff stickers - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/scratch-and-sniff-stickers/reviews"
last_updated: "2026-08-08T11:51:43.453Z"
locale: en
meta:
  description: "Niche score 42/100 · $491K/yr market · 1.0M searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $491K/yr market · 1.0M searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — scratch and sniff stickers - Flapen"
---

# **scratch and sniff stickers**

**Skip it**

Prices mostly outside the sweet spot ($7.05–$14.48) — this niche doesn't clear our bar today.

Market size 59Growth 14Conversion 53Competition 34Returns 98Price range 0Avg price 43Brand share 23Review moat 50Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$491K**

$491K/yr · 1.0M searches

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,502.44**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.17**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-22.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.05–$14.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Reviews