---
title: "Scratch and Sniff Stickers — $491K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/scratch-and-sniff-stickers"
last_updated: "2026-08-08T08:51:36.528Z"
locale: en
meta:
description: "Niche score 42/100 · $491K/yr market · 1.0M searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $491K/yr market · 1.0M searches/yr · $11.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scratch and Sniff Stickers — $491K/yr Amazon US Niche (2026) - Flapen"
---
# **scratch and sniff stickers**
**Skip it**
Prices mostly outside the sweet spot ($7.05–$14.48) — this niche doesn't clear our bar today.
Market size 59Growth 14Conversion 53Competition 34Returns 98Price range 0Avg price 43Brand share 23Review moat 50Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$491K**
$491K/yr · 1.0M searches
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,502.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.17**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$7.05–$14.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, scratch and sniff stickers is a $491K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scratch and sniff stickers market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$670K–$894K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#470**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**5%**
- VKPI37% - Joyful Artistry19% - PURPLE LADYBUG17% - HORIECHALY13% - OURASHERO5% - Decorably4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/scratch-and-sniff-stickers/trend)
## **Top scratch and sniff stickers search terms**
- **scratch and sniff stickers**304K/yr-22.7%3.8% conv. - **smelly stickers**243K/yr-21.9%4.4% conv. - **scented stickers**139K/yr-22.5%3.4% conv. - **smelly stickers for kids**71K/yr-31.1%4.8% conv. - **scratch and sniff stickers for kids**55K/yr-17.4%4.8% conv. - **scented stickers for kids**29K/yr-26.4%4.9% conv. - **smelly stickers for teachers elementary**43K/yr-33.5%3.5% conv. - **scratch n sniff stickers**22K/yr-20.9%3.1% conv. - **scented stickers for kids classroom**25K/yr-32.6%3.6% conv. - **scratch and sniff**17K/yr-29.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/scratch-and-sniff-stickers/search-terms)
## **Top scratch and sniff stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$147K40%$196K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VKPI Scratch and Sniff Stickers - 864 Pieces 12 Different Scents 36 Sheets - Reward Stickers for Kids Teachers Parents Crafts Party Favors Christmas Gifts**VKPI**$9.78**4.7★1,182 rev](https://www.amazon.com/dp/B0BWF5F8T9) [2**1260 Scratch and Sniff Stickers for Kids 15 Scents - Smelly Stickers**PURPLE LADYBUG**$12.38**4.6★14,425 rev](https://www.amazon.com/dp/B01MY9ST0J) [3**VKPI Scratch and Sniff Stickers 576 Pieces Fruits and Foods Smelly Stickers 24 Scents Sheets 144 Designs Reward Motivate Stickers for Kids Teachers Parents Crafts Party Favor Christmas Gift**VKPI**$8.97**4.6★634 rev](https://www.amazon.com/dp/B0BHXX7PXB) [4**360PCS Scratch & Sniff Stickers for Kids Class 12 Fruit Scents**Joyful Artistry**$10.07**4.8★204 rev](https://www.amazon.com/dp/B0D9FJV5XW) [5**1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents**Joyful Artistry**$9.77**4.3★44 rev](https://www.amazon.com/dp/B0FXY11TFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents**Joyful Artistry**$9.77**44 rev9mo ago](https://www.amazon.com/dp/B0FXY11TFM) [**120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs**OURASHERO**$8.99**42 rev10mo ago](https://www.amazon.com/dp/B0FR4SX6SV) [**1 000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents**Joyful Artistry**$9.90**103 rev1y ago](https://www.amazon.com/dp/B0F88GKLM5) [**Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary**Decorably**$8.16**51 rev1y ago](https://www.amazon.com/dp/B0FB3VLGBT) [**Kalysky 360 Scratch and Sniff Stickers for Kids 24 Sheets Scented Sticker**Kalysky**$9.93**161 rev1y ago](https://www.amazon.com/dp/B0F12MLRBY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1000PCS Scratch & Sniff Stickers for Kids Classroom 12 Scents**Joyful Artistry**$9.77**4.3★**▲ 236%**](https://www.amazon.com/dp/B0FXY11TFM) [**120PCS Scratch and Sniff Stickers for Teens Large Scented Smelly Fruits Reward Stickers Motivational Incentive Fun Decals with Positive Words for Students Teachers Chart School Supplies 12 Designs**OURASHERO**$8.99**4.5★**▲ 144%**](https://www.amazon.com/dp/B0FR4SX6SV) [**Pep Talk Stinky Stickers Variety Pack by TREND Enterprises Inc.; 288 ct.; 24 Designs 8 scents**Trend Enterprises**$13.78**4.7★**▲ 126%**](https://www.amazon.com/dp/B07L699JLZ) [**HORIECHALY Smelly Reward Stickers for Kids - 48 Sheets 12 Scents 1320 Pieces Scented Scratch and Sniff Stickers Motivational Classroom Incentives for Teachers Students Toddlers**HORIECHALY**$7.05**4.5★**▲ 75%**](https://www.amazon.com/dp/B0FS17SR1L) [**Decorably 800 Scratch and Sniff Smelly Stickers for Teachers Elementary**Decorably**$8.16**3.4★**▲ 53%**](https://www.amazon.com/dp/B0FB3VLGBT)
**~~View all trending →~~**
## **What buyers say about scratch and sniff stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**40%
*“Long-lasting scent”*
**Educational-Overall**10%
*“Great for my classroom”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**7%
*“Price was great for the quality-great for a teaches”*
**Fun/Entertainment Experience**6%
*“Super fun”*
**Gifting Purpose**6%
*“Overall, a great deal for anyone looking for a good little gift item”*
**Adhesion/Stickiness**4%
*“have great stickiness”*
**Design-Overall**3%
*“the designs are cute”*
**Size-Overall**2%
*“The size is perfect for my purpose”*
**Durability**1%
*“They seem durable”*
### **What buyers complain about **
**Smell**50%
*“Very scented”*
**Size-Overall**7%
*“I'm glad they're much bigger than I thought”*
**Adhesion/Stickiness**7%
*“Adhesive on the stickers is a bit weak”*
**Value For Money**3%
*“too expensive”*
**Ease Of Use**2%
*“It is a little tricky getting the backing off”*
**Strength**1%
*“These were a little flimsy could have been a little sturdy”*
**Allergies**1%
*“If your students are allergic to certain smells”*
**Advertised Vs Actual Product**1%
*“did not look like the listed picture”*
**Durability**1%
*“Don't last long”*
**Quality-Overall**0%
*“nothing is made as good as it use to be”*
### **Top return reasons **
**Smell**47%
**Size-Overall**23%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**8%
**Value For Money**2%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Design-Overall**1%
**Print Quality**1%
**Shape/Style**1%
## **Common questions**
- **Is scratch and sniff stickers profitable to sell on Amazon United States?**
- The niche generates $491K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the scratch and sniff stickers niche?**
- 9 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in scratch and sniff stickers?**
- Top complaints mined from reviews: Smell, Size-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for scratch and sniff stickers peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the scratch and sniff stickers niche?**
- Listings span $7.05–$14.48; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 1,502 reviews — the moat a new listing must climb.
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