---
title: "Scorpio — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/scorpio"
last_updated: "2026-08-08T10:56:37.874Z"
locale: en
meta:
description: "Niche score 46/100 · $47K/yr market · 326K searches/yr · $15.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $47K/yr market · 326K searches/yr · $15.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scorpio — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **scorpio**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 41Conversion 11Competition 65Returns 89Price range 82Avg price 77Brand share 7Review moat 75Quality gap 60
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.85–$56.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****510.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 326K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, scorpio is a $47K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scorpio market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$126K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#961**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **36%**
- **Out of stock**
- **21.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 99%
**Open market**
**2%**
- Funko90% - MJartoria4% - COLORFUL BLING2% - HDCRYSTALGIFTS1% - POP1% - Aovila1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/scorpio/trend)
## **Top scorpio search terms**
- **scorpio**90K/yr+0.0%0.1% conv. - **funko pop zodiac**28K/yr+50.0%1.3% conv. - **zodiac funko pops**23K/yr+34.6%1.2% conv. - **funko zodiac**12K/yr+25.2%2.6% conv. - **zodiac funko pop**8K/yr+97.2%0.9% conv. - **gemini funko pop**5K/yr+41.8%0.4% conv. - **scorpio decor**11K/yr-14.5%0.0% conv. - **scorpio gifts**79K/yr-49.8%0.1% conv. - **virgo funko pop**4K/yr+131.4%1.1% conv. - **zodiac funko**4K/yr+13.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/scorpio/search-terms)
## **Top scorpio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Zodiac: Pisces - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults IP Fans - Model Figure for Collectors and Display**Funko**$16.19**4.8★26 rev](https://www.amazon.com/dp/B08HGYGS8H) [2**Funko POP! Zodiac: Libra - Astrology Star Signs**Funko**$14.74**0.0★0 rev](https://www.amazon.com/dp/B0G36D3F63) [3**Funko POP! Zodiac: Virgo - Astrology Star Signs**Funko**$14.55**0.0★0 rev](https://www.amazon.com/dp/B0G36BZKR2) [4**Funko Pop! Zodiac: Cancer - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults IP Fans - Model Figure for Collectors and Display**Funko**$14.65**0.0★0 rev](https://www.amazon.com/dp/B0G36DM4TM) [5**Funko Pop! Zodiac: Aquarius Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults Fans - Model Figure for Collectors and Display**Funko**$15.39**4.9★91 rev](https://www.amazon.com/dp/B08HGFLMGP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Zodiac: Taurus - Astrology Star Signs**Funko**$14.55**4 rev2mo ago](https://www.amazon.com/dp/B0H347ZFKR) [**Funko POP! Zodiac: Gemini - Astrology Star Signs**Funko**$15.62**1 rev3mo ago](https://www.amazon.com/dp/B0H2WMVSMH) [**Funko POP! Icons: Martha Stewart (w/Cake)**Funko**$16.50**8 rev4mo ago](https://www.amazon.com/dp/B08HH69WZ7) [**Funko Pop! Zodiac: Pisces - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults IP Fans - Model Figure for Collectors and Display**Funko**$16.19**26 rev6mo ago](https://www.amazon.com/dp/B08HGYGS8H) [**Funko POP! Zodiac: Libra - Astrology Star Signs**Funko**$14.74**0 rev6mo ago](https://www.amazon.com/dp/B0G36D3F63)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Zodiac: Taurus - Astrology Star Signs**Funko**$14.55**5.0★**▲ 212%**](https://www.amazon.com/dp/B0H347ZFKR) [**Funko POP! Zodiac: Gemini - Astrology Star Signs**Funko**$15.62**5.0★**▲ 211%**](https://www.amazon.com/dp/B0H2WMVSMH) [**Funko POP! Icons: Martha Stewart (w/Cake)**Funko**$16.50**2.6★**▲ 205%**](https://www.amazon.com/dp/B08HH69WZ7) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Scorpio-3PCS Layered)**MJartoria**$14.18**4.2★**▲ 156%**](https://www.amazon.com/dp/B0CHP75HL6) [**COLORFUL BLING Constellation Rings for Women 12 Zodiac Old English Letter Adjustable Stainless Steel Zodiac Sign Ring Horoscope Astrology Jewelry-gold Scorpio**COLORFUL BLING**$6.85**3.7★**▲ 97%**](https://www.amazon.com/dp/B09Q5Z6SZJ)
**~~View all trending →~~**
## **What buyers say about scorpio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**21%
*“It was a gift for my mom”*
**Quality-Overall**20%
*“Great quality and adorable”*
**Collectibles**18%
*“Collectible”*
**Advertised Vs Actual Product**16%
*“It's exactly as advertised”*
**Value For Money**10%
*“Very nice for the price”*
**Design-Overall**5%
*“Its well designed”*
**Color**3%
*“Pretty”*
**Size-Overall**2%
*“she puts perfectly with it”*
### **What buyers complain about **
**Size-Overall**14%
*“Too big”*
**Durability**14%
*“Broke after wearing a week”*
**Quality-Overall**14%
*“Needs improvement”*
**Leather Quality**14%
*“My bracelet came broken the leather”*
**Color**14%
*“The cake was white when the interior should've been ombre. I'm pretending it's a wedding cake with white buttercream frosting”*
**Brightness/Shine/Glow**7%
*“Wish it glowed more”*
**Value For Money**7%
*“can be found cheaper”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Defective Material/Parts**13%
**Size-Overall**11%
**Value For Money**10%
**Quality-Overall**9%
**Durability**6%
**Leather Quality**6%
**Strap/String Quality**4%
**Wrist Fit**4%
**Scratch Resistance**3%
## **Common questions**
- **Is scorpio profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 22 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the scorpio niche?**
- 9 brands and 55 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in scorpio?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.3%.
- **When does demand for scorpio peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the scorpio niche?**
- Listings span $6.85–$56.29; the average listing price is $15.81 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.
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