---
title: "Scooby Doo Figures — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/scooby-doo-figures"
last_updated: "2026-08-08T12:59:22.584Z"
locale: en
meta:
description: "Niche score 47/100 · $167K/yr market · 271K searches/yr · $31.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $167K/yr market · 271K searches/yr · $31.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scooby Doo Figures — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **scooby doo figures**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 35Growth 27Conversion 24Competition 65Returns 89Price range 38Avg price 95Brand share 47Review moat 76Quality gap 18
**Avg price**
**Incredible****$31.85**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****477.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$7.58–$232.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 271K searches
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, scooby doo figures is a $167K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scooby doo figures market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$191K–$255K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#5,551**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **47%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**170**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**19%**
- Funko30% - Bendon23% - Jada12% - Little People COLLECTOR7% - Bioworld5% - KIDS PREFERRED4%
## **Top scooby doo figures search terms**
- **scooby doo funko pop**56K/yr+3.5%1.4% conv. - **scooby doo figures**37K/yr+21.1%0.5% conv. - **scooby doo coloring book**33K/yr+9.8%3.7% conv. - **scooby doo toy**30K/yr+1.1%0.9% conv. - **funko pop scooby doo**18K/yr-6.7%1.0% conv. - **scooby doo figurines**15K/yr+6.9%0.8% conv. - **scooby doo funko**12K/yr+35.8%1.5% conv. - **scooby doo plush toys**15K/yr+10.0%2.1% conv. - **scooby doo watch**8K/yr+23.6%0.1% conv. - **scooby doo toys for kids**9K/yr+34.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/scooby-doo-figures/search-terms)
## **Top scooby doo figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$17K15%$25K20%$33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scooby Doo Gigantic 192 Page Coloring Book with Bonus Stand-Up Characters on Back Large. (Large)**Bendon**$9.30**4.7★731 rev](https://www.amazon.com/dp/B08CBHHCYY) [2**Funko POP! Animation: Scooby Doo**Funko**$14.98**4.9★165 rev](https://www.amazon.com/dp/B0DSWGN1RB) [3**Funko Pop! Animation: Scooby Doo - Scooby Doo with Sandwich - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans**Funko**$16.46**4.9★3,966 rev](https://www.amazon.com/dp/B07MZQMRLM) [4**Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package**Little People COLLECTOR**$32.71**4.9★169 rev](https://www.amazon.com/dp/B0FXBSQBX6) [5**Funko POP! Animation: Scooby-Doo - Shaggy Rogers with Sandwich**Funko**$12.73**4.9★1,972 rev](https://www.amazon.com/dp/B07MZQHD9P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package**Little People COLLECTOR**$32.71**169 rev5mo ago](https://www.amazon.com/dp/B0FXBSQBX6) [**Hallmark Keepsake Christmas Ornament Scooby-Doo Mystery Machine Funko POP! Cartoon Gifts**Hallmark Keepsake**$36.29**86 rev9mo ago](https://www.amazon.com/dp/B0DR39BX2Y) [**Epic Collectibles Pop Animation: Scooby Doo - Scooby Doo in Scuba Outfit Limited Edition Exclusive Vinyl Figure Included with Box Protector Compatible for Funko**Epic Collectibles**$31.86**4 rev10mo ago](https://www.amazon.com/dp/B0FQH75NDR) [**Jada Toys Scooby-Doo! 1:24 Scale Mystery Machine R/C Radio Control Vehicle Iconic Collectible**Jada**$36.39**40 rev11mo ago](https://www.amazon.com/dp/B0FNBXJX46) [**Jada Scooby-Doo! Wave 1 Shaggy Action Figure 1:12 Deluxe Scale Toys 6 Tall Fully Articulated Collector Packaging**Jada**$32.27**81 rev1y ago](https://www.amazon.com/dp/B0FKKMNR8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popfunk Scooby-Doo Character Squares Unisex Adult T Shirt Black X-Large**Popfunk**$17.93**4.7★**▲ 250%**](https://www.amazon.com/dp/B0FCS2NCMG) [**Little People Collector Scooby-Doo Cartoon TV Series Special Edition Set for Fans 5 Figures in a Display Package**Little People COLLECTOR**$32.71**4.9★**▲ 200%**](https://www.amazon.com/dp/B0FXBSQBX6) [**Bioworld Scooby Doo Slippers With Tie Dye Mystery Machine No-Slip Sole Slipper Socks For Women Men (S/M)**Bioworld**$19.62**4.6★**▲ 163%**](https://www.amazon.com/dp/B07NZVQZN6) [**Bioworld Scooby Doo Zoinks Mens 5-Pair Casual Crew Socks**Bioworld**$18.14**4.7★**▲ 130%**](https://www.amazon.com/dp/B0C5V1DD4J) [**Bi-Fold Wallet - Scooby Doo & Shaggy Pose/Scene Blocks + SCOOBY DOO!**Buckle-Down**$20.21**4.3★**▲ 116%**](https://www.amazon.com/dp/B01I4V0T70)
**~~View all trending →~~**
## **What buyers say about scooby doo figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Very well made”*
**Collectibles**16%
*“Add it to my collection”*
**Value For Money**11%
*“Worth the buy”*
**Color**10%
*“I also love how they were all different colors and vibrant”*
**Fun/Entertainment Experience**9%
*“They are cute toys”*
**Advertised Vs Actual Product**9%
*“Arrived as pictured”*
**Gifting Purpose**7%
*“Birthday gift”*
**Size-Overall**4%
*“Great size”*
**Durability**2%
*“Highly durable”*
**Comfort-Overall**2%
*“Theyre very comfortable”*
### **What buyers complain about **
**Quality-Overall**16%
*“Not good quality for kids”*
**Size-Overall**16%
*“Small in size”*
**Value For Money**12%
*“Very expensive”*
**Wheel Quality**11%
*“the back wheels of the van broke off”*
**Durability**8%
*“Highly Breakable, not for kids”*
**Adhesion/Stickiness**5%
*“No Variety; Same Stickers Repeated”*
**Advertised Vs Actual Product**5%
*“It said gigantic and the picture looked like a 10x12 giant coloring books”*
**Ease Of Use**5%
*“The stickers were a bit tough to remove”*
**Product Condition**3%
*“Not handmade anymore”*
**Strength**1%
*“it seems flimsy”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**22%
**Advertised Vs Actual Product**9%
**Product Condition**7%
**Gifting Purpose**6%
**Defective Material/Parts**6%
**Durability**3%
**Functionality-Overall**2%
**Degree Of Motion**2%
**Print Quality**1%
## **Common questions**
- **Is scooby doo figures profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the scooby doo figures niche?**
- 17 brands and 170 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in scooby doo figures?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.3%.
- **What does it cost to enter the scooby doo figures niche?**
- Listings span $7.58–$232.59; the average listing price is $31.85 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.
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