---
title: "Scene It — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/scene-it"
last_updated: "2026-08-08T10:58:55.277Z"
locale: en
meta:
description: "Niche score 40/100 · $39K/yr market · 76K searches/yr · $44.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $39K/yr market · 76K searches/yr · $44.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scene It — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **scene it**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 34Conversion 15Competition 27Returns 52Price range 93Avg price 95Brand share 11Review moat 86Quality gap 78
**Avg price**
**Incredible****$44.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$21.19–$101.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****277**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+7.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$39K**
$39K/yr · 76K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, scene it is a $39K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scene it market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,278**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **23%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**147**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- TIPSY LAND36% - Mattel27% - Screenlife20% - Scene It9% - Moose4% - OUTSMARTED!2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/scene-it/trend)
## **Top scene it search terms**
- **scene it**38K/yr+0.1%1.0% conv. - **scene it games**13K/yr+45.7%0.5% conv. - **dvd games**10K/yr+12.3%0.0% conv. - **scene it dvd game**12K/yr-12.0%0.5% conv. - **scene it game**3K/yr+19.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/scene-it/search-terms)
## **Top scene it products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scene It? Movie Trivia Board Game The Ultimate Movie Knowledge Test Puzzle-Solving Family Party Game Stream Real Clips with Gamestar App**TIPSY LAND**$23.05**2.3★180 rev](https://www.amazon.com/dp/B0BRL9CJL3) [2**Scene It? Disney Edition DVD Game**Screenlife**$44.96**4.6★425 rev](https://www.amazon.com/dp/B000IVM3C4) [3**Scene It? DVD Game - Movies 2nd Edition**Mattel**$32.10**4.4★162 rev](https://www.amazon.com/dp/B000XB14WY) [4**Mattel Scene It? DVD Game - Disney 2nd Edition**Mattel**$80.15**4.4★199 rev](https://www.amazon.com/dp/B000OC5Z9A) [5**Scene it? Movie Edition DVD Game**Screenlife**$29.24**4.3★209 rev](https://www.amazon.com/dp/B000EEYCII)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soundtrack Trivia Movie Trivia Game for Adults | Name The Movie from a 15 Second Music Clip | Board Game for Adults Kids Ages 8+ 1 or More Players | Music Game with Companion App**GAME NIGHT MEDIA**$39.80**285 rev2y ago](https://www.amazon.com/dp/B0D8983BW6) [**Outsmarted App-Connected Live Quiz Show Board Game - 2025 Edition Ages 8+**OUTSMARTED!**$22.52**859 rev3y ago](https://www.amazon.com/dp/B0D7QKJ3BT) [**Scene It? Movie Trivia Board Game The Ultimate Movie Knowledge Test Puzzle-Solving Family Party Game Stream Real Clips with Gamestar App**TIPSY LAND**$23.05**180 rev3y ago](https://www.amazon.com/dp/B0BRL9CJL3) [**Clipology Game - The Premier Streaming Board Game Featuring Real Clips From The Worlds Best Movies & TV Shows | Movie Trivia Game**Moose**$21.19**613 rev4y ago](https://www.amazon.com/dp/B09Q4818DS) [**Harry Potter - The Complete Cinematic Journey**Scene It**$101.86**273 rev15y ago](https://www.amazon.com/dp/B004WDCZHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outsmarted App-Connected Live Quiz Show Board Game - 2025 Edition Ages 8+**OUTSMARTED!**$22.52**4.6★**▲ 64%**](https://www.amazon.com/dp/B0D7QKJ3BT) [**Scene It? DVD Game - Movies 2nd Edition**Mattel**$32.10**4.4★**▲ 63%**](https://www.amazon.com/dp/B000XB14WY) [**Harry Potter - The Complete Cinematic Journey**Scene It**$101.86**4.5★**▲ 28%**](https://www.amazon.com/dp/B004WDCZHC) [**Mattel Scene It? Nickelodeon DVD Board Game**Mattel**$53.39**4.3★**▲ 22%**](https://www.amazon.com/dp/B000EPFEO8) [**Clipology Game - The Premier Streaming Board Game Featuring Real Clips From The Worlds Best Movies & TV Shows | Movie Trivia Game**Moose**$21.19**4.3★**▲ 15%**](https://www.amazon.com/dp/B09Q4818DS)
**~~View all trending →~~**
## **What buyers say about scene it**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**72%
*“Fun game”*
**Trivia Games**6%
*“I do like how current most of the questions are”*
**Remote Control**4%
*“The ability to play remotely is great, too”*
**Ease Of Use**3%
*“Everything is very easy and clear”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are easy to follow”*
**Advertised Vs Actual Product**2%
*“Better than hoped for”*
**Durability**2%
*“Hopefully it is still usable”*
**Gifting Purpose**2%
*“Family Gift”*
**Quality-Overall**1%
*“So many great categories”*
**Adjustability/Rotatability/Reclining**1%
*“I especially love that you can adjust the difficulty level depending on whose turn it is”*
### **What buyers complain about **
**Functionality-Overall**32%
*“App doesn't work”*
**Value For Money**18%
*“Literally goes on sale for less then $100 not even a week after I buy it at full price”*
**Compatibility-Overall**12%
*“The app is not longer compatible”*
**Advertised Vs Actual Product**6%
*“Listing needs to be removed”*
**Trivia Games**6%
*“more of a trivia n no movie clips”*
**Connectivity-Overall**6%
*“it's nearly impossible to connect your phone to the TV”*
**Hard Feel**3%
*“It's a little bit hard”*
**Product Condition**3%
*“meaning we got a used or returned box”*
**Assembly/Installation**2%
*“A little confusing to set up”*
**Size-Overall**1%
*“The game can be pretty short”*
### **Top return reasons **
**Functionality-Overall**45%
**Advertised Vs Actual Product**13%
**Certifications**11%
**Connectivity-Overall**7%
**Value For Money**7%
**Compatibility-Overall**6%
**Product Condition**3%
**Fun/Entertainment Experience**3%
**Ease Of Use**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is scene it profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 13 tracked products. 90-day search growth is +7.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the scene it niche?**
- 7 brands and 147 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in scene it?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Compatibility-Overall. The return rate is 2.9%.
- **When does demand for scene it peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the scene it niche?**
- Listings span $21.19–$101.86; the average listing price is $44.29 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.
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