[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-toys-games-santas-wallet":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":218,"demand":222,"seasonality":435,"brandShare":448,"products":465,"feedback":509,"searchTerms":541,"related":568,"lastUpdated":170},"78ff04d9-87ba-4f30-8be6-3a7977f1171b","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":152,"top5ClickShare":156,"top5BrandShare":156,"avgRating":157,"avgReviewCount":158,"avgPrice":159,"priceMin":160,"priceMax":161,"productCount":162,"unitsSoldMax":163,"sponsoredPct":164,"returnRate":165,"successfulLaunches360":152,"newProducts360":156,"amazonNicheId":145,"title":166,"slug":167,"href":168,"leafCategoryName":169,"scrapedAt":170,"brandCount":162,"brandCountYearAgo":171,"sellerCount":135,"signals":172,"avgBsr":174,"pageQuality":152,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":156,"top20BrandShare":156,"primePct":164,"oosRate":182},0,49975,2.6828,-0.1368,1,4.42,99,15.41,11.59,24.87,5,3000,0.6,0.0113,"santas wallet","santas-wallet","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fsantas-wallet","Money & Banking","2026-07-31T05:19:07.817202+00:00",4,[173],"low_review_barrier",9796,2500,250,500,38525,46230,38,194,0.1429,{"score":184,"verdict":185,"components":186},30,"skip",[187,190,193,196,198,200,203,208,211,214],{"key":188,"score":152,"weight":189,"raw":152},"marketSize",0.15,{"key":191,"score":192,"weight":189,"raw":155},"growth",18,{"key":194,"score":152,"weight":195,"raw":152},"conversion",0.1,{"key":197,"score":152,"weight":189,"raw":156},"competition",{"key":199,"score":152,"weight":195,"raw":156},"brandShare",{"key":201,"score":202,"weight":195,"raw":157},"qualityGap",55,{"key":204,"score":205,"weight":206,"raw":207},"reviewMoat",95,0.05,99.4,{"key":209,"score":210,"weight":195,"raw":165},"returns",92,{"key":212,"score":213,"weight":206,"raw":159},"avgPrice",76,{"key":215,"score":216,"weight":206,"raw":217},"priceRange",74,0.7432228915662651,{"avgRating":157,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},24.38,0.0215,115062,{"points":223,"droppedPartialWeek":434},[224,227,230,233,236,239,242,245,247,250,253,256,258,261,264,266,269,272,274,277,279,281,284,286,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,380,383,386,389,392,394,397,400,402,405,407,410,412,414,417,420,422,424,426,428,430,432],{"week":225,"volume":226},"2025-02-02",35,{"week":228,"volume":229},"2025-02-09",53,{"week":231,"volume":232},"2025-02-16",51,{"week":234,"volume":235},"2025-02-23",37,{"week":237,"volume":238},"2025-03-02",11,{"week":240,"volume":241},"2025-03-09",48,{"week":243,"volume":244},"2025-03-16",45,{"week":246,"volume":226},"2025-03-23",{"week":248,"volume":249},"2025-03-30",36,{"week":251,"volume":252},"2025-04-06",39,{"week":254,"volume":255},"2025-04-13",22,{"week":257,"volume":235},"2025-04-20",{"week":259,"volume":260},"2025-04-27",40,{"week":262,"volume":263},"2025-05-11",17,{"week":265,"volume":226},"2025-05-18",{"week":267,"volume":268},"2025-05-25",15,{"week":270,"volume":271},"2025-06-01",52,{"week":273,"volume":263},"2025-06-08",{"week":275,"volume":276},"2025-06-15",25,{"week":278,"volume":249},"2025-06-22",{"week":280,"volume":271},"2025-06-29",{"week":282,"volume":283},"2025-07-06",49,{"week":285,"volume":263},"2025-07-13",{"week":287,"volume":180},"2025-07-20",{"week":289,"volume":290},"2025-07-27",43,{"week":292,"volume":293},"2025-08-03",67,{"week":295,"volume":296},"2025-08-10",58,{"week":298,"volume":299},"2025-08-17",64,{"week":301,"volume":302},"2025-08-24",63,{"week":304,"volume":305},"2025-08-31",81,{"week":307,"volume":308},"2025-09-07",98,{"week":310,"volume":311},"2025-09-14",172,{"week":313,"volume":314},"2025-09-21",392,{"week":316,"volume":317},"2025-09-28",390,{"week":319,"volume":320},"2025-10-05",227,{"week":322,"volume":323},"2025-10-12",277,{"week":325,"volume":326},"2025-10-19",286,{"week":328,"volume":329},"2025-10-26",573,{"week":331,"volume":332},"2025-11-02",3332,{"week":334,"volume":335},"2025-11-09",1769,{"week":337,"volume":338},"2025-11-16",6009,{"week":340,"volume":341},"2025-11-23",9456,{"week":343,"volume":344},"2025-11-30",3941,{"week":346,"volume":347},"2025-12-07",7017,{"week":349,"volume":350},"2025-12-14",4897,{"week":352,"volume":353},"2025-12-21",4684,{"week":355,"volume":356},"2025-12-28",4291,{"week":358,"volume":359},"2026-01-04",965,{"week":361,"volume":362},"2026-01-11",294,{"week":364,"volume":365},"2026-01-18",135,{"week":367,"volume":368},"2026-01-25",471,{"week":370,"volume":371},"2026-02-01",143,{"week":373,"volume":374},"2026-02-08",111,{"week":376,"volume":377},"2026-02-15",78,{"week":379,"volume":232},"2026-02-22",{"week":381,"volume":382},"2026-03-01",68,{"week":384,"volume":385},"2026-03-08",59,{"week":387,"volume":388},"2026-03-15",44,{"week":390,"volume":391},"2026-03-22",23,{"week":393,"volume":391},"2026-03-29",{"week":395,"volume":396},"2026-04-05",61,{"week":398,"volume":399},"2026-04-12",41,{"week":401,"volume":235},"2026-04-19",{"week":403,"volume":404},"2026-04-26",21,{"week":406,"volume":180},"2026-05-03",{"week":408,"volume":409},"2026-05-10",87,{"week":411,"volume":255},"2026-05-17",{"week":413,"volume":192},"2026-05-24",{"week":415,"volume":416},"2026-05-31",47,{"week":418,"volume":419},"2026-06-07",73,{"week":421,"volume":202},"2026-06-14",{"week":423,"volume":388},"2026-06-21",{"week":425,"volume":385},"2026-06-28",{"week":427,"volume":416},"2026-07-05",{"week":429,"volume":271},"2026-07-12",{"week":431,"volume":232},"2026-07-19",{"week":433,"volume":302},"2026-07-26",false,[436,437,438,439,440,441,442,443,444,445,446,447],0.6863171477728923,0.10285557254826992,0.05770216019881476,0.05483177212770025,0.05133578665647103,0.06754816372480298,0.06623972471802714,0.09803479258268016,0.3871343911298031,0.5015819155037278,7.214830816287516,7.68712005352705,{"top":449,"otherBrandCount":152,"otherClickShare":152},[450,453,456,459,462],{"brand":451,"clickShare":452},"ASVP Shop",0.4043,{"brand":454,"clickShare":455},"Generic",0.2057,{"brand":457,"clickShare":458},"HOWAF",0.156,{"brand":460,"clickShare":461},"American Art Classics",0.1418,{"brand":463,"clickShare":464},"Merrick Mint",0.0922,[466,475,483,492,499],{"asin":467,"title":468,"brand":451,"imageUrl":469,"price":470,"rating":471,"reviews":128,"clickShare90":452,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B0DJ11XH1N","Santas Lost Wallet Evidence Kit Including an Actual Wallet - Magical Christmas Eve Set with Bank Card Sleigh Flying License North Pole Money Loyalty Cards Receipts & Many More Fun Surprises","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61vQIPzduCL.jpg",13.35,4.9,0.7566,"2024-09-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJ11XH1N",{"asin":476,"title":477,"brand":454,"imageUrl":478,"price":161,"rating":479,"reviews":192,"clickShare90":455,"clickShare360":480,"launchDate":481,"amazonUrl":482},"B0BNW2FCTL","Santa Dollar Bill Kit. Christmas Gift Package with Holiday Greeting Cards. Santa Seals and Envelopes. *No Dollars Included*. Perfect Stocking Stuffers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vh+uz7mTL.jpg",3.7,0.0142,"2022-12-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BNW2FCTL",{"asin":484,"title":485,"brand":457,"imageUrl":486,"price":487,"rating":488,"reviews":192,"clickShare90":458,"clickShare360":489,"launchDate":490,"amazonUrl":491},"B0FP4FF4YF","HOWAF Santas Lost Wallet Evidence Kit-Include Sleigh Flying License Bank Card 6pcs North Pole Money Shopping Receipts Letters Photo for Magical Christmas Eve Set Surprises Santa Claus Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51X1r2lvCdL.jpg",13.23,4.6,0.1929,"2025-08-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FP4FF4YF",{"asin":493,"title":494,"brand":460,"imageUrl":495,"price":160,"rating":488,"reviews":255,"clickShare90":461,"clickShare360":496,"launchDate":497,"amazonUrl":498},"B0B52719DW","American Art Classics Pack of 50 Santa Claus Million Dollar Bill - Modern Style Bill - The Ultimate Stocking Stuffer","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51rmKTrqIUL.jpg",0.0131,"2014-10-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B52719DW",{"asin":500,"title":501,"brand":463,"imageUrl":502,"price":503,"rating":504,"reviews":505,"clickShare90":464,"clickShare360":506,"launchDate":507,"amazonUrl":508},"B0CPKXFTL4","Merrick Mint Santa Claus Stocking Stuffer $1 Bill Original Santa Bucks | Genuine U.S. Santa Currency | with Xmas Red Display Case","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HxkYf43tL.jpg",14,4.3,13,0.0233,"2023-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CPKXFTL4",{"love":510,"hate":539,"returnReasons":540},[511,518,525,531,535],{"topic":512,"percentOfMentions":513,"verbatims":514},"Value For Money",0.4,[515,516,517],"Worth the price","The price was excellent","worth every single penny",{"topic":519,"percentOfMentions":520,"verbatims":521},"Gifting Purpose",0.25,[522,523,524],"wonderful gift full of surprises","Best Christmas surprise for the little ones","Made Christmas extra magical",{"topic":526,"percentOfMentions":527,"verbatims":528},"Advertised Vs Actual Product",0.2,[529,530],"Exactly as shown","Comes with everything listed",{"topic":532,"percentOfMentions":195,"verbatims":533},"Quality-Overall",[534],"They all of good quality for the price",{"topic":536,"percentOfMentions":206,"verbatims":537},"Warmth",[538],"Warmed my heart to watch",[],[],[542,546,551,556,560,564],{"term":543,"volume":544,"growthQoq":545,"conversionRate":152},"santa dollars",3304,1.1649,{"term":547,"volume":548,"growthQoq":549,"conversionRate":550},"santa wallet",12390,-0.3581,0.0272,{"term":552,"volume":553,"growthQoq":554,"conversionRate":555},"santa money",4223,0.3118,0.0082,{"term":166,"volume":557,"growthQoq":558,"conversionRate":559},21433,-0.6376,0.0096,{"term":561,"volume":562,"growthQoq":563,"conversionRate":152},"santas lost wallet",6713,0.8684,{"term":565,"volume":566,"growthQoq":567,"conversionRate":152},"santas lost wallet evidence kit",1912,-0.875,[569,576,581,586,591,597],{"title":570,"href":571,"score":572,"verdict":573,"marketSize":574,"growth90":575},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":577,"href":578,"score":572,"verdict":573,"marketSize":579,"growth90":580},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":582,"href":583,"score":572,"verdict":573,"marketSize":584,"growth90":585},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":587,"href":588,"score":572,"verdict":573,"marketSize":589,"growth90":590},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":592,"href":593,"score":572,"verdict":594,"marketSize":595,"growth90":596},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":598,"href":599,"score":572,"verdict":573,"marketSize":600,"growth90":601},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486]