---
title: "Sailor Moon Plush — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sailor-moon-plush"
last_updated: "2026-08-08T15:06:55.634Z"
locale: en
meta:
description: "Niche score 39/100 · $31K/yr market · 113K searches/yr · $49.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $31K/yr market · 113K searches/yr · $49.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sailor Moon Plush — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **sailor moon plush**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 7Competition 75Returns 94Price range 45Avg price 93Brand share 7Review moat 82Quality gap 14
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$49.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****360.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Okay****$7.01–$196.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$31K**
$31K/yr · 113K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sailor moon plush is a $31K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sailor moon plush market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$62K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#9,750**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **19%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 85%
**Open market**
**1%**
- Funko53% - Great Eastern Entertainment32% - Bioworld7% - Memall2% - POP2% - TAMASHII NATIONS2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
6K4KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/sailor-moon-plush/trend)
## **Top sailor moon plush search terms**
- **sailor moon plush**43K/yr+4.0%0.8% conv. - **sailor moon funko pop**36K/yr-8.9%0.4% conv. - **sailor moon plushies**10K/yr-19.8%1.3% conv. - **funko pop sailor moon**8K/yr+3.5%0.3% conv. - **sailor moon funko**8K/yr-17.9%0.3% conv. - **funko sailor moon**3K/yr+0.9%0.1% conv. - **sailor moon pop**2K/yr-8.9%0.5% conv. - **sailor moon pop funko**2K/yr-9.8%1.3% conv. - **sailor moon squishmallow**758/yr-11.9%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sailor-moon-plush/search-terms)
## **Top sailor moon plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP Anime: Sailor Moon with Luna Action Figure**Funko**$100.94**4.8★1,763 rev](https://www.amazon.com/dp/B01B55C6YQ) [2**Great Eastern Entertainment Sailor Moon Sailor Moon Plush Multicolor 7 inches**Great Eastern Entertainment**$25.60**4.9★110 rev](https://www.amazon.com/dp/B00O7A1I64) [3**Funko Pop Anime: Sailor Moon - Sailor Uranus Collectible Vinyl Figure**Funko**$20.50**4.8★785 rev](https://www.amazon.com/dp/B074HN36PQ) [4**Funko Pop Animation: Sailor Moon - Sailor Neptune Collectible Vinyl Figure**Funko**$28.68**4.8★750 rev](https://www.amazon.com/dp/B074HKQ8WB) [5**Funko 13753-PX-1U3 Pop Anime: Sailor Moon - Chibi Moon Collectible Vinyl Figure Standard Pink**Funko**$36.78**4.8★1,021 rev](https://www.amazon.com/dp/B074HL6JJ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium**Bioworld**$23.24**32 rev11mo ago](https://www.amazon.com/dp/B0FMYM6R3Y) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**21 rev1y ago](https://www.amazon.com/dp/B0F61SF5PV) [**Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H**Great Eastern Entertainment**$23.33**13 rev2y ago](https://www.amazon.com/dp/B0D6X5Y3ZL) [**Great Eastern Entertainment Sailor Moon S - Sailor Mars Plush 8 H**Great Eastern Entertainment**$27.55**6 rev2y ago](https://www.amazon.com/dp/B0D6WWW123) [**Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender**Bioworld**$24.35**120 rev2y ago](https://www.amazon.com/dp/B0CTHL6S72)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium**Bioworld**$23.24**5.0★**▲ 209%**](https://www.amazon.com/dp/B0FMYM6R3Y) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**4.8★**▲ 204%**](https://www.amazon.com/dp/B0F61SF5PV) [**Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender**Bioworld**$24.35**4.6★**▲ 186%**](https://www.amazon.com/dp/B0CTHL6S72) [**Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H**Great Eastern Entertainment**$23.33**5.0★**▲ 111%**](https://www.amazon.com/dp/B0D6X5Y3ZL) [**Sailor Moon S - Sailor Chibiusa Plush 7 H**Great Eastern Entertainment**$23.05**4.6★**▲ 39%**](https://www.amazon.com/dp/B083FFVWMZ)
**~~View all trending →~~**
## **What buyers say about sailor moon plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**40%
*“It was super well made with no damage whatsoever”*
**Soft Feel**17%
*“Cute, soft and easy to reverse”*
**Advertised Vs Actual Product**9%
*“It is what it says it is”*
**Adhesion/Stickiness**6%
*“Great adhesion for the stickers”*
**Collectibles**5%
*“Highly recommend this to my fellow Sailor Moon collectors”*
**Value For Money**4%
*“GREAT price”*
**Size-Overall**3%
*“Perfect size”*
**Strength**3%
*“seem resilient”*
**Design-Overall**3%
*“love the variety of art styles”*
**Comfort-Overall**3%
*“they are very comfortable”*
### **What buyers complain about **
**Gifting Purpose**25%
*“Joke gift”*
**Value For Money**25%
*“Her price wasnt ideal because she was $128 when I got her”*
**Product Condition**25%
*“Used and dirty”*
**Thickness**13%
*“Slightly thinner than I thought theyd be”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**20%
**Defective Material/Parts**8%
**Value For Money**8%
**Thigh Fit**4%
**Waist Fit**4%
**Material Quality**4%
**Color**2%
**Product Condition**2%
## **Common questions**
- **Is sailor moon plush profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sailor moon plush niche?**
- 7 brands and 96 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in sailor moon plush?**
- Top complaints mined from reviews: Gifting Purpose, Value For Money, Product Condition. The return rate is 1.1%.
- **When does demand for sailor moon plush peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the sailor moon plush niche?**
- Listings span $7.01–$196.95; the average listing price is $49.81 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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