---
title: "Sailor Moon Figurine — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sailor-moon-figurine"
last_updated: "2026-08-08T15:07:59.917Z"
locale: en
meta:
description: "Niche score 39/100 · $7K/yr market · 35K searches/yr · $46.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $7K/yr market · 35K searches/yr · $46.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sailor Moon Figurine — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **sailor moon figurine**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 23Conversion 5Competition 82Returns 86Price range 38Avg price 94Brand share 12Review moat 86Quality gap 14
**Avg price**
**Great****$46.58**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****284.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Okay****$9.09–$232.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, sailor moon figurine is a $7K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sailor moon figurine market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$12K–$23K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,749**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **27%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**190**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**3%**
- Banpresto56% - TAMASHII NATIONS24% - Bioworld6% - Toynk5% - Ichibansho Figure4% - Generic1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/sailor-moon-figurine/trend)
## **Top sailor moon figurine search terms**
- **sailor moon figurine**8K/yr+23.6%0.4% conv. - **sailor moon statue**6K/yr-27.9%0.7% conv. - **sailor moon q posket**4K/yr+1.4%0.7% conv. - **sailor moon qposket**4K/yr-26.0%0.8% conv. - **sailor moon glitter and glamour figures**2K/yr+10.5%0.5% conv. - **banpresto sailor moon**2K/yr-19.7%1.1% conv. - **q posket sailor moon**2K/yr-12.6%0.5% conv. - **sailor moon figure set**2K/yr+24.1%0.3% conv. - **sailor cosmos**2K/yr-19.0%0.0% conv. - **sailor moon action figures**2K/yr-10.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sailor-moon-figurine/search-terms)
## **Top sailor moon figurine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2066%$4119%$61712%$8231101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JapanFuntime The Movie - Sailor Moon Eternal - Glitter & Glamours- Eternal Sailor Moon (Ver. A) 7 inches**Banpresto**$37.76**4.6★364 rev](https://www.amazon.com/dp/B099JYQBVG) [2![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)**TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask \[Moonlight Glow Edition\] FiguartsZERO chouette Collectible Figure**TAMASHII NATIONS**$228.21**4.8★19 rev](https://www.amazon.com/dp/B0FDMN553N) [3**Sailor Moon Bandai HGIF Figure | Sailor Moon**Toynk**$28.22**4.6★138 rev](https://www.amazon.com/dp/B0BMN1XGMP) [4**Banpresto - The Movie Sailor Moon Eternal - Super Sailor Moon Chibi Q posket Figure**Banpresto**$19.05**4.9★265 rev](https://www.amazon.com/dp/B086H3LJLJ) [5**Banpresto 17563 Pretty Guardian Sailor Moon Eternal - the Movie- Q posket - Super Sailor Moon - Moon Kaleidoscope Version - (Repeat) Figure**Banpresto**$26.45**4.9★415 rev](https://www.amazon.com/dp/B08VF68W4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sailor Tsukino Usagi Moon Promise Engagement Ring (7)**Generic**$89.94**4 rev8mo ago](https://www.amazon.com/dp/B0G494ZHT2) [**Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium**Bioworld**$23.24**32 rev11mo ago](https://www.amazon.com/dp/B0FMYM6R3Y) [![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)**TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask \[Moonlight Glow Edition\] FiguartsZERO chouette Collectible Figure**TAMASHII NATIONS**$228.21**19 rev1y ago](https://www.amazon.com/dp/B0FDMN553N) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure**TAMASHII NATIONS**$60.59**1,133 rev1y ago](https://www.amazon.com/dp/B0CGZC8FPV) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**21 rev1y ago](https://www.amazon.com/dp/B0F61SF5PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sailor Tsukino Usagi Moon Promise Engagement Ring (7)**Generic**$89.94**5.0★**▲ 211%**](https://www.amazon.com/dp/B0G494ZHT2) [**Sailor Moon Artemis & Luna All-Over Print Womens Purple Quick Turn Sleep Pajama Pants-Medium**Bioworld**$23.24**5.0★**▲ 179%**](https://www.amazon.com/dp/B0FMYM6R3Y) [**Bioworld Sailor Moon Pajamas Womens Sailor Scouts Racerback Tank and Short Sleep Set (Medium) Lavender**Bioworld**$24.35**4.6★**▲ 178%**](https://www.amazon.com/dp/B0CTHL6S72) [**Banpresto - Pretty Guardian Sailor Moon Cosmos the Movie - Eternal Sailor Jupiter (ver. B) Bandai Spirits Q Posket Figure**Banpresto**$26.16**4.8★**▲ 168%**](https://www.amazon.com/dp/B0BTKVLG2T) [**Banpresto - Pretty Guardian Sailor Moon Cosmos The Movie - Tuxedo Mask (Ver. B) Bandai Spirits Q posket Figure**Banpresto**$22.40**4.8★**▲ 135%**](https://www.amazon.com/dp/B0BLY6F9XX)
**~~View all trending →~~**
## **What buyers say about sailor moon figurine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“It was super well made with no damage whatsoever”*
**Collectibles**12%
*“Beautiful Collectibles Item”*
**Size-Overall**11%
*“Perfect size”*
**Color**6%
*“lovely pants I think it was purple or blue :”*
**Value For Money**5%
*“GREAT price”*
**Soft Feel**5%
*“They are soft and cozy and the color is bright and designs beautiful”*
**Engraving/Paint/Sublimation**4%
*“The paint is well done and all the details, ♡♡♡♡”*
**Design-Overall**4%
*“Great For Decor”*
**Gifting Purpose**3%
*“She was a Christmas gift for myself that my family gifted me”*
**Display-Overall**3%
*“looks fantastic on display”*
### **What buyers complain about **
**Size-Overall**50%
*“her hand joints didnt fit right”*
**Value For Money**25%
*“way too small for their price”*
**Thickness**8%
*“Slightly thinner than I thought theyd be”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**18%
**Value For Money**17%
**Defective Material/Parts**14%
**Product Condition**3%
**Waist Fit**2%
**Functionality-Overall**2%
**Certifications**2%
**Durability**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is sailor moon figurine profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sailor moon figurine niche?**
- 10 brands and 190 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sailor moon figurine?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.4%.
- **When does demand for sailor moon figurine peak?**
- Demand peaks in Sep–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the sailor moon figurine niche?**
- Listings span $9.09–$232.62; the average listing price is $46.58 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)