---
title: "Sailor Moon Figure — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/sailor-moon-figure"
last_updated: "2026-08-08T12:30:16.392Z"
locale: en
meta:
description: "Niche score 44/100 · $106K/yr market · 382K searches/yr · $45.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $106K/yr market · 382K searches/yr · $45.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sailor Moon Figure — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **sailor moon figure**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 26Growth 30Conversion 8Competition 70Returns 92Price range 38Avg price 95Brand share 28Review moat 84Quality gap 17
**Avg price**
**Incredible****$45.64**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****312.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$7.01–$232.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$106K**
$106K/yr · 382K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sailor moon figure is a $106K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sailor moon figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#4,922**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **30%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**173**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**8%**
- TAMASHII NATIONS42% - Banpresto21% - Great Eastern Entertainment12% - Toynk8% - Ichibansho Figure5% - Generic3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.
13K8KHoliday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/sailor-moon-figure/trend)
## **Top sailor moon figure search terms**
- **sailor moon figure**204K/yr+11.3%0.3% conv. - **sailor moon plush**43K/yr+4.0%0.8% conv. - **sailor moon doll**21K/yr+7.1%0.5% conv. - **sailor moon toys**19K/yr+6.7%0.3% conv. - **sailor moon figures**17K/yr-7.4%0.4% conv. - **sailor moon figurine**8K/yr+23.6%0.5% conv. - **sailor moon plushies**10K/yr-19.8%1.1% conv. - **sailor moon action figure**9K/yr-14.9%0.8% conv. - **action figures sailor moon**8K/yr-41.6%0.7% conv. - **sailor moon dolls**5K/yr+15.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/sailor-moon-figure/search-terms)
## **Top sailor moon figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)**TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask \[Moonlight Glow Edition\] FiguartsZERO chouette Collectible Figure**TAMASHII NATIONS**$228.21**4.8★19 rev](https://www.amazon.com/dp/B0FDMN553N) [2**JapanFuntime The Movie - Sailor Moon Eternal - Glitter & Glamours- Eternal Sailor Moon (Ver. A) 7 inches**Banpresto**$37.76**4.6★364 rev](https://www.amazon.com/dp/B099JYQBVG) [3**Sailor Moon Bandai HGIF Figure | Sailor Moon**Toynk**$28.22**4.6★138 rev](https://www.amazon.com/dp/B0BMN1XGMP) [4**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**4.8★21 rev](https://www.amazon.com/dp/B0F61SF5PV) [5**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure**TAMASHII NATIONS**$60.59**4.7★1,133 rev](https://www.amazon.com/dp/B0CGZC8FPV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sailor Tsukino Usagi Moon Promise Engagement Ring (7)**Generic**$89.94**4 rev8mo ago](https://www.amazon.com/dp/B0G494ZHT2) [![TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask [Moonlight Glow Edition] FiguartsZERO chouette Collectible Figure](https://m.media-amazon.com/images/I/31w8Fq6TNsL.jpg)**TAMASHII NATIONS - Sailor Moon - Usagi & Tuxedo Mask \[Moonlight Glow Edition\] FiguartsZERO chouette Collectible Figure**TAMASHII NATIONS**$228.21**19 rev1y ago](https://www.amazon.com/dp/B0FDMN553N) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**21 rev1y ago](https://www.amazon.com/dp/B0F61SF5PV) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Animation Color Edition- S.H. Figuarts Action Figure**TAMASHII NATIONS**$60.59**1,133 rev1y ago](https://www.amazon.com/dp/B0CGZC8FPV) [**TAMASHII NATIONS - Pretty Guardian Sailor Moon - Crystal Star -Brilliant Color Edition- (Reissue) Bandai Spirits PROPLICA**TAMASHII NATIONS**$78.04**50 rev2y ago](https://www.amazon.com/dp/B0CWSMTB7R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TAMASHII NATIONS - Pretty Guardian Sailor Moon - Sailor Mars -Animation Color Edition- Bandai Spirits S.H.Figuarts Action Figure**TAMASHII NATIONS**$47.03**4.7★**▲ 173%**](https://www.amazon.com/dp/B08B66QDF3) [**Sailor Tsukino Usagi Moon Promise Engagement Ring (7)**Generic**$89.94**5.0★**▲ 168%**](https://www.amazon.com/dp/B0G494ZHT2) [**Bioworld Sailor Moon Womens Allover Character Print Adult Lounge Sleep Bottoms Pajama Pants (Small)**Bioworld**$27.41**4.6★**▲ 119%**](https://www.amazon.com/dp/B0BQZ9CNZ5) [**TAMASHII NATIONS - Sailor Moon - Sailor Moon -Crystal Star Compact Edition- Figuarts mini Action Figure**TAMASHII NATIONS**$33.15**4.8★**▲ 114%**](https://www.amazon.com/dp/B0F61SF5PV) [**Great Eastern Entertainment Sailor Moon S - Luna (Cat) Plush 8 H**Great Eastern Entertainment**$23.33**5.0★**▲ 97%**](https://www.amazon.com/dp/B0D6X5Y3ZL)
**~~View all trending →~~**
## **What buyers say about sailor moon figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“It was super well made with no damage whatsoever”*
**Value For Money**9%
*“well worth it”*
**Collectibles**8%
*“Beautiful Collectibles Item”*
**Soft Feel**7%
*“Cute, soft and easy to reverse”*
**Size-Overall**6%
*“Perfect size”*
**Design-Overall**5%
*“looks beautiful”*
**Gifting Purpose**5%
*“She was a Christmas gift for myself that my family gifted me”*
**Assembly/Installation**4%
*“Easy to put together”*
**Advertised Vs Actual Product**4%
*“Came just as advertised”*
**Color**4%
*“lovely pants I think it was purple or blue :”*
### **What buyers complain about **
**Size-Overall**17%
*“Bigger than I expected it to be”*
**Value For Money**13%
*“way too small for their price”*
**Quality-Overall**10%
*“the figure is not so good”*
**Gifting Purpose**8%
*“Joke gift”*
**Advertised Vs Actual Product**8%
*“that one is not very high detail at all”*
**Strength**7%
*“A bit more fragile”*
**Thickness**4%
*“Slightly thinner than I thought theyd be”*
**Instructions/User Manual/Troubleshooting**4%
*“wish there was more instructions because I was confused on the bow part. you have to put the 2nd part under the bow”*
**Durability**4%
*“it will break”*
**Material Quality**2%
*“made out of different material”*
### **Top return reasons **
**Size-Overall**30%
**Defective Material/Parts**22%
**Advertised Vs Actual Product**15%
**Value For Money**13%
**Material Quality**3%
**Display-Overall**1%
**Durability**1%
**Thigh Fit**1%
**Certifications**1%
**Gifting Purpose**1%
## **Common questions**
- **Is sailor moon figure profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 40 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the sailor moon figure niche?**
- 12 brands and 173 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sailor moon figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for sailor moon figure peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the sailor moon figure niche?**
- Listings span $7.01–$232.62; the average listing price is $45.64 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)