---
title: "Roulette Wheel — $858K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/roulette-wheel"
last_updated: "2026-08-08T15:04:09.683Z"
locale: en
meta:
description: "Niche score 56/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $858K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roulette Wheel — $858K/yr Amazon US Niche (2026) - Flapen"
---
# **roulette wheel**
**Worth a look**
Shows a thin review moat (146 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 75Growth 16Conversion 21Competition 75Returns 34Price range 24Avg price 72Brand share 89Review moat 93Quality gap 68
**Review moat**
**Great****146.49**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$858K**
$858K/yr · 479K searches
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Avg price**
**Good****$108.56**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$9.50–$365.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, roulette wheel is a $858K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roulette wheel market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$651K–$868K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**28 **—flat
**Sellers**
**36**
**Top-5 brand share**
**46%**
Top 20: 95%
**Top-5 click share**
**40%**
Top 20: 74%
**Open market**
**47%**
- Lunmon10% - Ygebet10% - GOTHINK10% - Lunorvexia8% - SEETOOOGAMES8% - Trademark Poker7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
18K13KHoliday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/roulette-wheel/trend)
## **Top roulette wheel search terms**
- **roulette wheel**219K/yr-13.7%1.5% conv. - **roulette**58K/yr-2.9%0.7% conv. - **roulette table**75K/yr-32.2%0.6% conv. - **roulette table and wheel**34K/yr-1.3%1.5% conv. - **roulette wheel set**25K/yr-41.7%1.5% conv. - **ruleta de casino**14K/yr-31.8%0.7% conv. - **roulette game**11K/yr-16.3%2.1% conv. - **roulette wheels**18K/yr-62.0%0.7% conv. - **roulette set**6K/yr-7.4%3.3% conv. - **roulette sets**4K/yr-7.4%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/roulette-wheel/search-terms)
## **Top roulette wheel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$26K6%$51K9%$77K12%$103K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOTHINK Roulette Wheel Game Set with Chips Rake Balls & Texas Holdem Poker for Casino Night**GOTHINK**$26.21**4.5★175 rev](https://www.amazon.com/dp/B0C3M68ZWG) [2**Casino Night 4-in-1 Complete Game Set with 2 Double-Sided Felt Layout Mats (36x72) 10 Roulette Wheel 200 Chips Cards Dealer Button & Dice - Includes Texas Holdem Poker Blackjack Craps**Lunorvexia**$59.45**4.3★12 rev](https://www.amazon.com/dp/B0GFPG2668) [3**SEETOOOGAMES 10 Inches Roulette Wheel**SEETOOOGAMES**$16.81**4.4★207 rev](https://www.amazon.com/dp/B0978NF5X8) [4**Trademark Poker Roulette Wheel Set with Mat Green/Black 30 x 18**Trademark Poker**$29.67**4.4★1,928 rev](https://www.amazon.com/dp/B000E9C1E0) [5**Ygebet 11 inch Solid Roulette Wheel Set for Adults with 47.2 x 22.8 Inch Double Sided Table Layout Felt Mat 100 ABS Chips and Dealer Button Playing Cards Casino Roulette Game Sets**Ygebet**$100.80**4.5★62 rev](https://www.amazon.com/dp/B0CPLQD36S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extguds Roulette Wheel Game Set with Large Felt 16 Inch Roulette Wheel Retractable Chip Rake 200 Chips Roulette Marker 2 Decks of Cards 3 Dices Canvas Bag Commonly Used Games at Parties**Extguds**$97.20**4 rev3mo ago](https://www.amazon.com/dp/B0GZ2Z1JWG) [**8 Player Foldable Poker Table Top 4-in-1 Casino Game Set for Texas Holdem Blackjack Hi-Lo Dice & Roulette Portable Folding Table Mat with Cup Holders & Full Props for Home Party Game Night**Tademis**$284.40**5 rev3mo ago](https://www.amazon.com/dp/B0GXKN3R1N) [**Goroovr Casino Night Complete Game Set Include 16 Green Roulette Wheel 35 X 16 Rubber Tabletop Layout Mat 100 Chips Dealer Button Win Marker Casino Game Sets Gift Ideas**Goroovr**$72.62**8 rev4mo ago](https://www.amazon.com/dp/B0GRD75G5L) [**Wooden Roulette Wheel Set 20 Inch Solid Wood Roulette Wheel With Retractable Chip Rake200 Chips Roulette Marker 2 Decks of Cards 3 Dices 1 Dealer Button Win Marker 6 Roulette Balls 1 Storage Bag**Extguds**$267.49**1 rev5mo ago](https://www.amazon.com/dp/B0GMZBNDL4) [**Casino Night 4-in-1 Complete Game Set with 2 Double-Sided Felt Layout Mats (36x72) 10 Roulette Wheel 200 Chips Cards Dealer Button & Dice - Includes Texas Holdem Poker Blackjack Craps**Lunorvexia**$59.45**12 rev6mo ago](https://www.amazon.com/dp/B0GFPG2668)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Extguds Roulette Wheel Game Set with Large Felt 16 Inch Roulette Wheel Retractable Chip Rake 200 Chips Roulette Marker 2 Decks of Cards 3 Dices Canvas Bag Commonly Used Games at Parties**Extguds**$97.20**3.0★**▲ 432%**](https://www.amazon.com/dp/B0GZ2Z1JWG) [**Goroovr Casino Night Complete Game Set Include 16 Green Roulette Wheel 35 X 16 Rubber Tabletop Layout Mat 100 Chips Dealer Button Win Marker Casino Game Sets Gift Ideas**Goroovr**$72.62**4.0★**▲ 431%**](https://www.amazon.com/dp/B0GRD75G5L) [**8 Player Foldable Poker Table Top 4-in-1 Casino Game Set for Texas Holdem Blackjack Hi-Lo Dice & Roulette Portable Folding Table Mat with Cup Holders & Full Props for Home Party Game Night**Tademis**$284.40**5.0★**▲ 425%**](https://www.amazon.com/dp/B0GXKN3R1N) [**Casino Night 4-in-1 Complete Game Set with 2 Double-Sided Felt Layout Mats (36x72) 10 Roulette Wheel 200 Chips Cards Dealer Button & Dice - Includes Texas Holdem Poker Blackjack Craps**Lunorvexia**$59.45**4.3★**▲ 322%**](https://www.amazon.com/dp/B0GFPG2668) [**16 Roulette Wheel Game Set Roulette Table and Wheel 16 ABS Roulette Wheel 47 x 24 Rubber Roulettes Mat 100PCS Roulette Chips Dealer Button 2 Decks of Poker Casino Games Night Party for Adult**Juiseaty**$90.13**5.0★**▲ 312%**](https://www.amazon.com/dp/B0GD6NF9G5)
**~~View all trending →~~**
## **What buyers say about roulette wheel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“So much fun”*
**Quality-Overall**15%
*“well made”*
**Value For Money**8%
*“Good value”*
**Advertised Vs Actual Product**6%
*“Does what it says”*
**Size-Overall**5%
*“The size is great”*
**Durability**5%
*“the plastic material feels durable”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**3%
*“I like the color and design”*
**Color**2%
*“the bright colors”*
**Material Quality**2%
*“The mat is of quality material”*
### **What buyers complain about **
**Size-Overall**21%
*“Its a lot bigger”*
**Quality-Overall**11%
*“the The poker chips are of low quality”*
**Value For Money**5%
*“Cheap,”*
**Strength**4%
*“It doesnt have that solid”*
**Durability**4%
*“can break off”*
**Material Quality**4%
*“It's incredibly cheap plastic”*
**Thickness**3%
*“These scuffs are deep”*
**Wheel Quality**2%
*“Cheap roulette wheel”*
**Defective Material/Parts**2%
*“VERY CHEAP & missing parts”*
**Wood Quality**2%
*“quality is less than original casino grade wood”*
### **Top return reasons **
**Size-Overall**48%
**Quality-Overall**7%
**Defective Material/Parts**7%
**Value For Money**6%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Product Condition**3%
**Wheel Quality**2%
**Degree Of Motion**2%
## **Common questions**
- **Is roulette wheel profitable to sell on Amazon United States?**
- The niche generates $858K/yr across 51 tracked products. 7 of 20 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the roulette wheel niche?**
- 28 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in roulette wheel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.
- **When does demand for roulette wheel peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the roulette wheel niche?**
- Listings span $9.50–$365.36; the average listing price is $108.56 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)