---
title: "Robby the Robot — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/robby-the-robot"
last_updated: "2026-08-08T13:05:41.680Z"
locale: en
meta:
description: "Niche score 43/100 · $7K/yr market · 43K searches/yr · $51.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $7K/yr market · 43K searches/yr · $51.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Robby the Robot — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **robby the robot**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 22Conversion 4Competition 62Returns 60Price range 42Avg price 93Brand share 62Review moat 92Quality gap 63
**Avg price**
**Great****$51.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****151.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$5.78–$208.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$7K**
$7K/yr · 43K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, robby the robot is a $7K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **robby the robot market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$26K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#141,999**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **37%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**27%**
- Pop Threads21% - Platz13% - Johnny Lightning13% - Diamond Select Toys11% - Diamond Comic Distributors10% - Wet Paint Printing6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -6.9% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/robby-the-robot/trend)
## **Top robby the robot search terms**
- **lost in space robot**21K/yr-3.3%0.4% conv. - **robby the robot**8K/yr-2.3%0.5% conv. - **lost in space toys**7K/yr-18.6%0.2% conv. - **robbie the robot**4K/yr+0.5%0.3% conv. - **robbie the robot toy**3K/yr-23.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/robby-the-robot/search-terms)
## **Top robby the robot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2648%$52812%$79216%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lost in Space Robot Model Kit - Novelty DIY Build Kit**Platz**$19.03**4.1★127 rev](https://www.amazon.com/dp/B00283U066) [2**Forbidden Planet Robby The Robot Vinimate**Diamond Comic Distributors**$40.72**4.3★33 rev](https://www.amazon.com/dp/1605849928) [3**Lost in Space Heavyweight Metal Robot B-9**Johnny Lightning**$42.19**3.7★22 rev](https://www.amazon.com/dp/B000USYH24) [4**Lost in Space Robots Long Sleeve T-Shirt for Sci-Fi Lovers Black S**Pop Threads**$24.91**5.0★4 rev](https://www.amazon.com/dp/B07B6LLQN2) [5**Lost in Space: Electronic Lights & Sounds Retro B-9 Robot Multicolor**Diamond Select Toys**$72.76**4.3★129 rev](https://www.amazon.com/dp/B07QR7L7YK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lost in Space The Classic Series Johnny Lightning Robot B-9**Dub City**$27.15**0 rev8mo ago](https://www.amazon.com/dp/B0G1VKXPKQ) [**The Chariot from Lost in Space 1:35 Scale (DHG-1410) Doll & Hobby Model Kit**Generic**$50.40**24 rev3y ago](https://www.amazon.com/dp/B09RK73WNV) [**LOST IN SPACE Will Robinson & Robot Action Figure 2-Pack Set Premium & Realistic Design Joint Articulated for Play & Display Poses Collectible**Well Played**$57.64**26 rev4y ago](https://www.amazon.com/dp/B09Y2LZ2JS) [**Danger Will Robinson B Robot Lost In Space Home Business Office Signfor bar Livingroom Decoration Teacher Poster Classroom Wall Art Motivational Metal Tin Sign Poster Wall Plaque 8x12 Inch**KILSPU**$9.86**4 rev4y ago](https://www.amazon.com/dp/B09Y1G2H8D) [**Lost in Space Robot Life-Size Cardboard Cutout 76 x 32 in Standee**Wet Paint Printing**$44.01**10 rev6y ago](https://www.amazon.com/dp/B084HNGRL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 4 Lost in Space Heavyweight Metal Vehicles Includes Chariot Robot Jupiter 2 and Space Pod**Johnny Lightning**$99.18**3.4★**▲ 241%**](https://www.amazon.com/dp/B000UT32N8) [**Lost in Space Adrift Robot Short Sleeve T-Shirt for Sci-Fi Fans Black XL**Pop Threads**$21.96**4.8★**▲ 216%**](https://www.amazon.com/dp/B07B6G66Z7) [**Lost in Space Robots Long Sleeve T-Shirt for Sci-Fi Lovers Black S**Pop Threads**$24.91**5.0★**▲ 213%**](https://www.amazon.com/dp/B07B6LLQN2) [**Lost in Space Adrift Robot Short Sleeve T-Shirt for Sci-Fi Fans Black 3XL**Pop Threads**$28.99**4.8★**▲ 156%**](https://www.amazon.com/dp/B07B6DDRMJ) [**Danger Will Robinson B Robot Lost In Space Home Business Office Signfor bar Livingroom Decoration Teacher Poster Classroom Wall Art Motivational Metal Tin Sign Poster Wall Plaque 8x12 Inch**KILSPU**$9.86**5.0★**▲ 111%**](https://www.amazon.com/dp/B09Y1G2H8D)
**~~View all trending →~~**
## **What buyers say about robby the robot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**15%
*“Fun build”*
**Collectibles**12%
*“was exactly what I wanted for my 80s LEGO collection”*
**Gifting Purpose**8%
*“It was a great gift, easy and fun to put together”*
**Quality-Overall**8%
*“Quality product”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**6%
*“Great fun for a great value”*
**Design-Overall**6%
*“Good design, looks, functionality otherwise”*
**Strength**4%
*“It is very sturdy”*
**Assembly/Installation**4%
*“Not a super hard puzzle to put together takes time”*
### **What buyers complain about **
**Assembly/Installation**12%
*“Put it together, there were missing parts, one of the motors didn't work”*
**Size-Overall**12%
*“some are loose fitting while others are extremely tight”*
**Strength**8%
*“can easily fall off”*
**Battery Life**6%
*“Rotting batteries nearly destroyed unit”*
**Adhesion/Stickiness**6%
*“some of the Lego pieces do not hold together well so glue was necessary”*
**Noise Level**5%
*“And exactly what I thought wish it made noise”*
**Smell**5%
*“Stinks, don't buy it”*
**Quality-Overall**4%
*“Poor quality control from this vendor”*
**Developmental Needs**2%
*“not recommended for most children or teenagers And need many accessories to complete”*
**Functionality-Overall**2%
*“Therefore, we could not make it function”*
### **Top return reasons **
**Defective Material/Parts**28%
**Assembly/Installation**17%
**Size-Overall**13%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Functionality-Overall**5%
**Quality-Overall**3%
**Color**3%
**Design-Overall**3%
**Battery Inclusion**2%
## **Common questions**
- **Is robby the robot profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the robby the robot niche?**
- 20 brands and 60 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in robby the robot?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 2.6%.
- **When does demand for robby the robot peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the robby the robot niche?**
- Listings span $5.78–$208.73; the average listing price is $51.69 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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