---
title: "Rick and Morty Toys — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/rick-and-morty-toys"
last_updated: "2026-08-08T11:51:46.684Z"
locale: en
meta:
description: "Niche score 51/100 · $24K/yr market · 171K searches/yr · $27.25 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $24K/yr market · 171K searches/yr · $27.25 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rick and Morty Toys — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **rick and morty toys**
**Worth a look**
Shows a sweet-spot price point ($27.25 avg), but a small market ($24K/yr) keeps it on the watch list.
Market size 6Growth 56Conversion 7Competition 84Returns 94Price range 89Avg price 95Brand share 40Review moat 62Quality gap 24
**Avg price**
**Incredible****$27.25**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.69–$99.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****1,023.98**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 171K searches
According to Flapen's Amazon United States niche tracking, rick and morty toys is a $24K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rick and morty toys market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#12,448**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **30%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**231**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**16%**
- Funko58% - RICK AND MORTY8% - MEGO7% - Jada4% - BOMJJOR4% - Adult Swim3% - Open — no brand owns it (15 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/rick-and-morty-toys/trend)
## **Top rick and morty toys search terms**
- **rick and morty funko pop**69K/yr+24.1%0.5% conv. - **rick and morty figures**13K/yr+54.9%0.3% conv. - **rick and morty action figure**9K/yr+253.0%0.2% conv. - **rick and morty action figures**18K/yr-10.5%0.2% conv. - **funko pop rick and morty**17K/yr+18.6%0.8% conv. - **rick and morty toys**12K/yr+11.1%0.3% conv. - **rick and morty funko**9K/yr+64.0%0.9% conv. - **rick and morty figure**14K/yr+1.6%0.4% conv. - **funko rick and morty**4K/yr-12.5%0.5% conv. - **morty funko pop**5K/yr-2.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/rick-and-morty-toys/search-terms)
## **Top rick and morty toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7256%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop Keychain: Rick and Morty - Rick Toy Figure**Funko**$22.42**4.4★1,899 rev](https://www.amazon.com/dp/B01MS758ZT) [2**Mego Rick Sanchez Rick and Morty Action Figure**MEGO**$19.97**4.0★36 rev](https://www.amazon.com/dp/B0C4QWGNYD) [3**Funko Pop! Animation: Rick & Morty - Pickle Rick with Laser Collectible Figure**Funko**$20.80**4.8★4,143 rev](https://www.amazon.com/dp/B07569HX5Z) [4**Jada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys**Jada**$30.82**4.2★6 rev](https://www.amazon.com/dp/B0FRNMZM5G) [5**BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)**BOMJJOR**$17.95**4.1★21 rev](https://www.amazon.com/dp/B0DT8PF2GQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jada Rick and Morty Metalfigs 4-Pack Collectible Die-Cast Figures 2.5-Inch Scale Rick Morty Meeseeks Pickle Rick Toys**Jada**$30.82**6 rev10mo ago](https://www.amazon.com/dp/B0FRNMZM5G) [**BOMJJOR Rick Action Figure Interesting Funny Rick Play Figure (Blue)**BOMJJOR**$17.95**21 rev1y ago](https://www.amazon.com/dp/B0DT8PF2GQ) [**RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)**RICK AND MORTY**$28.81**295 rev2y ago](https://www.amazon.com/dp/B0BXY2289N) [**Mego Rick Sanchez Rick and Morty Action Figure**MEGO**$19.97**36 rev3y ago](https://www.amazon.com/dp/B0C4QWGNYD) [**Hot Wheels Ricks Ship Rick and Morty**Hot Wheels**$18.07**339 rev5y ago](https://www.amazon.com/dp/B09BDB2D68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)**RICK AND MORTY**$28.81**4.2★**▲ 243%**](https://www.amazon.com/dp/B0BXY2289N) [**RICK AND MORTY Mens Slides - Officially licensed Slides - Rick Sanchez and Morty Smith (Multicolored Shoe Sizes 6-7)**RICK AND MORTY**$31.47**4.5★**▲ 211%**](https://www.amazon.com/dp/B096T41162) [**Funko 5 Articulated Rick and Morty Action Figure**Funko**$52.08**4.7★**▲ 175%**](https://www.amazon.com/dp/B01N4NLOU8) [**Funko Pop Keychain: Rick and Morty - Rick Toy Figure**Funko**$22.42**4.4★**▲ 164%**](https://www.amazon.com/dp/B01MS758ZT) [**Funko Pop! Animation: Rick & Morty - Teddy Rick (Styles May Vary) Multicolor std (44250)**Funko**$21.54**4.7★**▲ 129%**](https://www.amazon.com/dp/B07SQXQ17M)
**~~View all trending →~~**
## **What buyers say about rick and morty toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**22%
*“sturdy design”*
**Gifting Purpose**15%
*“Christmas gift”*
**Advertised Vs Actual Product**10%
*“Exactly as described”*
**Quality-Overall**10%
*“The quality is great”*
**Collectibles**8%
*“cute for my collection”*
**Size-Overall**6%
*“perfectly palm sized”*
**Comfort-Overall**6%
*“They are otherwise comfortable and so cute”*
**Weight Light**5%
*“It's very light weight”*
**Value For Money**4%
*“worth the price”*
**Pockets/Compartments**3%
*“I really like it, sturdy design and alor of pockets on the inside”*
### **What buyers complain about **
**Quality-Overall**28%
*“Cheap”*
**Size-Overall**13%
*“It's about 2 x 2 not very big”*
**Print Quality**13%
*“Face didnt line up with printing”*
**Durability**9%
*“Broke in 2 weeks”*
**Fun/Entertainment Experience**6%
*“Fun idea, bad execution”*
**Maintenance And Repair**6%
*“Its been to long to even replace it or anything”*
**Strength**6%
*“I think this is too fragile for shipping”*
**Smell**6%
*“it randomly started smelling”*
**Strap/String Quality**6%
*“Straps broke and the bag did not even last 2 weeks”*
**Gap/Hole**3%
*“They came with a hole in one”*
### **Top return reasons **
**Size-Overall**22%
**Product Condition**17%
**Defective Material/Parts**13%
**Value For Money**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**4%
**Durability**4%
**Feet Fit**4%
**Comfort-Overall**4%
**Weight Heavy**4%
## **Common questions**
- **Is rick and morty toys profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 63 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the rick and morty toys niche?**
- 21 brands and 231 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in rick and morty toys?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 1.1%.
- **When does demand for rick and morty toys peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the rick and morty toys niche?**
- Listings span $8.69–$99.51; the average listing price is $27.25 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.
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