---
title: "Reze — $181K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/reze"
last_updated: "2026-08-08T12:28:02.708Z"
locale: en
meta:
description: "Niche score 52/100 · $181K/yr market · 409K searches/yr · $42.13 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $181K/yr market · 409K searches/yr · $42.13 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Reze — $181K/yr Amazon US Niche (2026) - Flapen"
---
# **reze**
**Worth a look**
Shows a sweet-spot price point ($42.13 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 37Growth 36Conversion 13Competition 64Returns 93Price range 89Avg price 95Brand share 47Review moat 92Quality gap 19
**Avg price**
**Incredible****$42.13**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****151.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.92–$96.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$181K**
$181K/yr · 409K searches
**Growth**
**Okay****+8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, reze is a $181K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reze market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#13,875**
- **Page quality**
- **0%**
- **Prime**
- **66%**
- **Sponsored**
- **41%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**16%**
- Funko21% - TAMASHII NATIONS16% - generic16% - LUNK15% - Banpresto8% - HBGIAY7% - Open — no brand owns it (7 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +8.4% search growth over the last 90 days.
20K15KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/reze/trend)
## **Top reze search terms**
- **reze**160K/yr+3.6%0.4% conv. - **reze figure**110K/yr+23.3%0.5% conv. - **reze chainsaw man**44K/yr-15.6%0.8% conv. - **chainsaw man reze**45K/yr-19.6%0.4% conv. - **reze funko pop**11K/yr+76.2%3.5% conv. - **chainsaw man reze figure**12K/yr-22.1%0.6% conv. - **chainsaw man figure reze**7K/yr+7.2%0.4% conv. - **reze figure chainsaw man**8K/yr+29.5%0.5% conv. - **reze funko**3K/yr+64.4%4.6% conv. - **reze nendoroid**3K/yr+45.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/reze/search-terms)
## **Top reze products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$22K16%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: Chainsaw Man Reze - Reze (1 in 6 Chase Chance)**Funko**$15.23**4.4★13 rev](https://www.amazon.com/dp/B08HH8JW2D) [2**LUNK Reze Figure Sitting Bomb Action Figure Anime Statue**LUNK**$9.37**5.0★2 rev](https://www.amazon.com/dp/B0GY8KY6LG) [3**TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Bomb S.H.Figuarts Action Figure**TAMASHII NATIONS**$79.28**4.7★1,291 rev](https://www.amazon.com/dp/B0FRTC1RQR) [4**Episode Reze Movie Bicute Reze Figure Statue Apporox 10.6 Inch Japanese**generic**$86.04**4.7★4 rev](https://www.amazon.com/dp/B0GKNFSTLJ) [5**TAMASHII NATIONS - Chainsaw Man - The Movie: Reze Arc - Reze S.H.Figuarts Action Figure**TAMASHII NATIONS**$68.43**4.7★1,291 rev](https://www.amazon.com/dp/B0FRTYSW6B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime Chainsaw Man - Reze with Flower (Chase Variant)**Epic Collectibles**$59.80**1 rev1mo ago](https://www.amazon.com/dp/B0H4RLLPTF) [**Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure**Epic Collectibles**$17.54**3 rev1mo ago](https://www.amazon.com/dp/B0H3Z544J1) [**HBGIAY Makima Figure Anime Power Bunny Figure Reze Action Figures Statue Standing Pose Higashiyama Kobeni Figurine Desktop Collections**HBGIAY**$52.60**3 rev2mo ago](https://www.amazon.com/dp/B0H1GQ4LYG) [**LUNK Reze Figure Sitting Bomb Action Figure Anime Statue**LUNK**$9.37**2 rev3mo ago](https://www.amazon.com/dp/B0GY8KY6LG) [**Reze Figure Sitting Pose 5.12 Anime Character Figurine Reze Action Figure Desktop Ornaments Collectible Gift**HBGIAY**$8.92**1 rev3mo ago](https://www.amazon.com/dp/B0GXTPHW8V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Epic Collectibles Pop Anime: Chainsaw Man - Reze Vinyl Figure**Epic Collectibles**$17.54**4.6★**▲ 281%**](https://www.amazon.com/dp/B0H3Z544J1) [**HBGIAY Makima Figure Anime Power Bunny Figure Reze Action Figures Statue Standing Pose Higashiyama Kobeni Figurine Desktop Collections**HBGIAY**$52.60**5.0★**▲ 281%**](https://www.amazon.com/dp/B0H1GQ4LYG) [**LUNK Reze Figure Sitting Bomb Action Figure Anime Statue**LUNK**$9.37**5.0★**▲ 280%**](https://www.amazon.com/dp/B0GY8KY6LG) [**Epic Collectibles Pop Anime Chainsaw Man - Reze with Flower (Chase Variant)**Epic Collectibles**$59.80**5.0★**▲ 280%**](https://www.amazon.com/dp/B0H4RLLPTF) [**Good Smile Company Nendoroid Movie Version Chensorman Lesse Rez Non-Scale Plastic Pre-Painted Action Figure**Good Smile Company**$96.56**5.0★**▲ 276%**](https://www.amazon.com/dp/B0FS1WJ5K3)
**~~View all trending →~~**
## **What buyers say about reze**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The figure itself is very well made”*
**Collectibles**15%
*“a nice figure for collecting”*
**Value For Money**11%
*“Great value”*
**Design-Overall**11%
*“sculpt work is amazing”*
**Advertised Vs Actual Product**10%
*“arriving as advertised I'll say that I'll definitely be purchasing their products again”*
**Gifting Purpose**3%
*“They were a gift”*
**Paint Quality**3%
*“other than that it was great no marks of paint”*
**Assembly/Installation**3%
*“Easy to assemble, great size, tons of detail”*
**Grip**2%
*“Stands without falling”*
**Soft Feel**2%
*“Soft, looks like the image provided”*
### **What buyers complain about **
**Quality-Overall**17%
*“Please for the love of god do not buy if you cant fix it the quality is poor to pricey doesnt even stand I beg you not to buy it”*
**Grip**17%
*“the legs kept falling off every time he moved it”*
**Durability**8%
*“Falls apart easily”*
**Strength**8%
*“does not stand correctly”*
**Shape/Style**8%
*“She's very silly shaped”*
**Size-Overall**3%
*“even though the cord looked really loose”*
**Add-Ons/Attachments**3%
*“all tho he may come with a lack of accessories”*
**Noise Level**3%
*“Makes a weird clicking noise everytime I force it to move”*
### **Top return reasons **
**Value For Money**27%
**Defective Material/Parts**16%
**Quality-Overall**13%
**Size-Overall**12%
**Drop/Impact Protection**11%
**Advertised Vs Actual Product**8%
**Wrinkles**3%
**Add-Ons/Attachments**2%
**Scratch Resistance**2%
**Material Quality**1%
## **Common questions**
- **Is reze profitable to sell on Amazon United States?**
- The niche generates $181K/yr across 29 tracked products. 8 of 25 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the reze niche?**
- 13 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in reze?**
- Top complaints mined from reviews: Quality-Overall, Grip, Durability. The return rate is 1.1%.
- **What does it cost to enter the reze niche?**
- Listings span $8.92–$96.56; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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