---
title: "Red Washable Paint — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/red-washable-paint"
last_updated: "2026-08-08T15:06:07.417Z"
locale: en
meta:
description: "Niche score 46/100 · $129K/yr market · 28K searches/yr · $32.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $129K/yr market · 28K searches/yr · $32.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Washable Paint — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **red washable paint**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 20Conversion 96Competition 46Returns 95Price range 44Avg price 95Brand share 15Review moat 35Quality gap 24
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.73**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$0.61–$195.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,037.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$129K**
$129K/yr · 28K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red washable paint is a $129K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red washable paint market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$164K–$196K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 89%
**Open market**
**4%**
- Colorations45% - Crayola25% - Prang13% - Handy Art7% - School Smart4% - Apple Barrel2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -11.0% search growth over the last 90 days.
600400Spike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/red-washable-paint/trend)
## **Top red washable paint search terms**
- **red washable paint**7K/yr-18.2%15.5% conv. - **red tempera paint**6K/yr-19.6%15.4% conv. - **tempera paint gallon**3K/yr+15.3%4.3% conv. - **gallon washable paint**2K/yr+61.1%3.5% conv. - **paint gallons**2K/yr+28.3%3.1% conv. - **red finger paint**2K/yr-33.5%8.5% conv. - **red paint washable**2K/yr-33.5%12.7% conv. - **washable red paint**3K/yr-29.9%16.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/red-washable-paint/search-terms)
## **Top red washable paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorations Paraben-Free Washable Red Tempera Paint for Kids 1 Gallon**Colorations**$21.71**4.6★134 rev](https://www.amazon.com/dp/B0DNF12GZ5) [2**Crayola Washable Paint Red 16oz**Crayola**$5.82**4.6★1,816 rev](https://www.amazon.com/dp/B00021TNZA) [3**Prang Washable Tempera Paint Red 16 Oz. 1 Count**Prang**$5.41**4.5★2,557 rev](https://www.amazon.com/dp/B000QE2WDS) [4**Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle**Colorations**$6.96**4.6★47 rev](https://www.amazon.com/dp/B0DQPBMJ1X) [5**Handy Art Little Masters Washable Tempera Paint Red Half Gallon 64 oz**Handy Art**$11.43**4.6★2,151 rev](https://www.amazon.com/dp/B072636RGQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baby Hand and Footprint Paint with Sponge Head Baby Safe Paint 1.69 fl oz Non-Toxic and Washable Dog Safe Paint for Paws Suitable for Babies and Pets Newborn Memento New Mom Gifts Red**Noosuna**$8.93**110 rev11mo ago](https://www.amazon.com/dp/B0FLJFFLP9) [**Colorations Simply Washable Tempera Paint Gallon - 6 Colors**Colorations**$97.45**3 rev1y ago](https://www.amazon.com/dp/B0F7J1C5ZQ) [**Colorations Paraben-Free Tempera Paint for Kids Red 16 oz Bottle**Colorations**$6.96**47 rev1y ago](https://www.amazon.com/dp/B0DQPBMJ1X) [**Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA**Colorations**$20.84**114 rev1y ago](https://www.amazon.com/dp/B0DNLQWMF5) [**Colorations Paraben-Free Tempera Paint for Kids 1 Gallon Vibrant Yellow**Colorations**$16.68**350 rev1y ago](https://www.amazon.com/dp/B0DNKJSB9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baby Hand and Footprint Paint with Sponge Head Baby Safe Paint 1.69 fl oz Non-Toxic and Washable Dog Safe Paint for Paws Suitable for Babies and Pets Newborn Memento New Mom Gifts Red**Noosuna**$8.93**4.4★**▲ 290%**](https://www.amazon.com/dp/B0FLJFFLP9) [**Colorations Paraben-Free Simply Washable Red Tempera Paint for Kids**Colorations**$13.24**4.8★**▲ 138%**](https://www.amazon.com/dp/B09JK14JLZ) [**Colorations Simply Washable Tempera Paint Gallon - 6 Colors**Colorations**$97.45**5.0★**▲ 133%**](https://www.amazon.com/dp/B0F7J1C5ZQ) [**Colorations Paraben-Free Tempera Paint for Kids 1 Gallon Vibrant Yellow**Colorations**$16.68**4.6★**▲ 131%**](https://www.amazon.com/dp/B0DNKJSB9T) [**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20501 Bright Red**Apple Barrel**$0.61**4.7★**▲ 95%**](https://www.amazon.com/dp/B006AT7P6M)
**~~View all trending →~~**
## **What buyers say about red washable paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Bright color”*
**Ease Of Cleaning**18%
*“Easy clean up”*
**Paint Quality**9%
*“Good paint”*
**Quality-Overall**8%
*“Good quality, easy to wash off”*
**Value For Money**6%
*“Great value”*
**Smell**3%
*“Its low odor”*
**Ease Of Use**3%
*“easy to use”*
**Fun/Entertainment Experience**3%
*“Great for introducing young kids to creative play”*
**Size-Overall**3%
*“Nice size”*
**Washability**3%
*“Truly washable”*
### **What buyers complain about **
**Paint Quality**22%
*“this paint is awful”*
**Color**14%
*“Missing color”*
**Stain Resistance**8%
*“The black stains skin bright red like you would not believe”*
**Smell**8%
*“It doesnt have a strong smell”*
**Leak-Proof**7%
*“Three bottles leaked”*
**Quality-Overall**7%
*“Bad quality”*
**Ease Of Cleaning**7%
*“Takes some scrubbing”*
**Product Condition**4%
*“The rest had been used to some degree”*
**Mess Free**3%
*“Kids always make a mess with paint”*
**Thickness**3%
*“thick”*
### **Top return reasons **
**Paint Quality**47%
**Color**13%
**Value For Money**11%
**Size-Overall**7%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Leak-Proof**3%
**Quality-Overall**2%
**Functionality-Overall**1%
**Wet Cleaning**1%
## **Common questions**
- **Is red washable paint profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red washable paint niche?**
- 9 brands and 65 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in red washable paint?**
- Top complaints mined from reviews: Paint Quality, Color, Stain Resistance. The return rate is 0.9%.
- **What does it cost to enter the red washable paint niche?**
- Listings span $0.61–$195.00; the average listing price is $32.73 (sweet spot $15–$100). The average incumbent carries 3,037 reviews — the moat a new listing must climb.
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