---
title: "Re Zero Figure — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/re-zero-figure"
last_updated: "2026-08-06T04:58:16.286Z"
locale: en
meta:
description: "Niche score 55/100 · $89K/yr market · 257K searches/yr · $34.53 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $89K/yr market · 257K searches/yr · $34.53 avg price. Weak search conversion (1.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Re Zero Figure — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **re zero figure**
**Worth a look**
Shows a thin review moat (100 avg reviews), but weak search conversion (1.0%) keeps it on the watch list.
Market size 22Growth 77Conversion 13Competition 77Returns 88Price range 47Avg price 95Brand share 40Review moat 95Quality gap 24
**Review moat**
**Incredible****99.57**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$34.53**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+65.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Okay****$10.67–$190.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 257K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, re zero figure is a $89K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **re zero figure market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$86K–$104K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,783**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **34%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**187**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 76%
**Open market**
**15%**
- Taito28% - Funko27% - Banpresto13% - SEGA9% - Piuess5% - Megahouse3% - Open — no brand owns it (9 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +65.8% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/re-zero-figure/trend)
## **Top re zero figure search terms**
- **re zero figure**70K/yr+72.9%0.3% conv. - **rem figure**60K/yr+33.1%0.4% conv. - **rezero figure**29K/yr+108.5%0.5% conv. - **re:zero figure**12K/yr+181.8%0.3% conv. - **re zero merch**15K/yr+115.1%0.3% conv. - **rezero merch**12K/yr+131.3%0.4% conv. - **re zero funko pop**14K/yr+39.7%3.6% conv. - **rem rezero**12K/yr+39.4%0.4% conv. - **rem figure re zero**12K/yr+48.5%0.7% conv. - **rem re zero**6K/yr+77.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/re-zero-figure/search-terms)
## **Top re zero figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Re:Zero Starting Life in Another World AMP Figure - Rem (Winter Maid Ver.)**Taito**$28.01**4.4★35 rev](https://www.amazon.com/dp/B0CR6HV647) [2**Funko POP! Animation: Re:Zero - Rem - 1 in 6 Chance of Rare Chase**Funko**$11.74**4.7★181 rev](https://www.amazon.com/dp/B0DYK235G5) [3**Funko POP! Animation: Re:Zero - Subaru**Funko**$15.07**4.8★141 rev](https://www.amazon.com/dp/B0DYJZQ936) [4**Funko POP! & Buddy: Re: Zero - Emilia with Puck**Funko**$12.07**4.8★157 rev](https://www.amazon.com/dp/B0DYJXVLDC) [5**Banpresto - Re:Zero-Starting Life in Another World - Rem (Maid ver.) Glitter & Glamours Figure**Banpresto**$32.89**4.6★213 rev](https://www.amazon.com/dp/B0DJTDSFKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banpresto - Re:Zero-Starting Life in Another World - Rem (Maid ver.) Glitter & Glamours Figure**Banpresto**$32.89**213 rev5mo ago](https://www.amazon.com/dp/B0DJTDSFKN) [**Banpresto - Re:Zero-Starting Life in Another World - Rem (Sweet Angel ver.) Relax Time Figure**Banpresto**$31.87**3 rev6mo ago](https://www.amazon.com/dp/B0FTSXBCHT) [**Funko Re:Zero Starting Life in Another World Rem with Morningstar Exclusive Pop Plus Vinyl Figure 2115**Funko**$27.94**6 rev7mo ago](https://www.amazon.com/dp/B0G9KXR7ZY) [**Funko Re:Zero Ram Wind Magic GW Pop! Plus RS Vinyl Figure**Funko**$28.46**3 rev7mo ago](https://www.amazon.com/dp/B08HJ4LWTZ) [**Funko POP! Animation: Re:Zero - Rem - 1 in 6 Chance of Rare Chase**Funko**$11.74**181 rev11mo ago](https://www.amazon.com/dp/B0DYK235G5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOKYO-T Re Zero Jacket Cosplay Costume Zipper Sweatshirt size M/tag L**TOKYO-T**$39.56**4.5★**▲ 174%**](https://www.amazon.com/dp/B0F7G25RCY) [**Re:Zero -Starting Life in Another World- Rem (Phantom Night Wizard Ver.) 1:7 Scale PVC Figure**Kadokawa**$66.37**5.0★**▲ 133%**](https://www.amazon.com/dp/B0DMXR3L6L) [**Funko Re:Zero Ram Wind Magic GW Pop! Plus RS Vinyl Figure**Funko**$28.46**5.0★**▲ 90%**](https://www.amazon.com/dp/B08HJ4LWTZ) [**Re:Zero -Starting Life in Another World- SPM Figure Emilia Oktoberfest Ver.**SEGA**$16.03**4.7★**▲ 70%**](https://www.amazon.com/dp/B093XZKFN2) [**SEGA Re:Zero -Starting Life in Another World- SPM Figure Rem Wedding Dress Ver.**SEGA**$18.92**5.0★**▲ 59%**](https://www.amazon.com/dp/B09DFHL2X1)
**~~View all trending →~~**
## **What buyers say about re zero figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“very good quality”*
**Value For Money**16%
*“Still overall worth it for the price”*
**Collectibles**11%
*“SO detailed and totally worth adding to your collection”*
**Design-Overall**9%
*“Very aesthetic and pretty”*
**Advertised Vs Actual Product**8%
*“the figure looks as advertised”*
**Color**8%
*“the colors are vibrant”*
**Strength**3%
*“He really like how posable it is, the strong & smooth joints, the level of detail that the figure has and how premium it seems and feels”*
**Shape/Style**3%
*“Beautiful Pop”*
**Adhesion/Stickiness**3%
*“super glue fixed it”*
**Soft Feel**3%
*“shes also uhh really soft”*
### **What buyers complain about **
**Size-Overall**13%
*“A little bigger the i expected”*
**Durability**10%
*“the wings and head fall off VERY easily”*
**Color**10%
*“And the outfit itself has a purple hue to the white parts of the uniform which Im not a fan of”*
**Quality-Overall**10%
*“quality is not there”*
**Accuracy-Overall**7%
*“So there are some inaccuracies”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**18%
**Color**12%
**Product Condition**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Material Quality**3%
**Ease Of Cleaning**3%
**Paint Quality**3%
**Arm Fit**3%
## **Common questions**
- **Is re zero figure profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 44 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +65.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the re zero figure niche?**
- 15 brands and 187 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in re zero figure?**
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 1.4%.
- **What does it cost to enter the re zero figure niche?**
- Listings span $10.67–$190.67; the average listing price is $34.53 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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