---
title: "Rayquaza Plush — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/rayquaza-plush"
last_updated: "2026-08-08T13:06:37.460Z"
locale: en
meta:
description: "Niche score 49/100 · $106K/yr market · 340K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $106K/yr market · 340K searches/yr · $29.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rayquaza Plush — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **rayquaza plush**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 26Conversion 13Competition 83Returns 99Price range 56Avg price 95Brand share 3Review moat 80Quality gap 55
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.17**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****408.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.37–$155.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 340K searches
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rayquaza plush is a $106K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rayquaza plush market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$146K–$175K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#3,101**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **39%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**194**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 80%
**Open market**
**0%**
- Pokémon62% - タカラトミー(TAKARA TOMY)25% - BANDAI10% - BANDAI SPIRITS2% - nanoblock1% - TOMY1% - Open — no brand owns it (1 brand, 0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/rayquaza-plush/trend)
## **Top rayquaza plush search terms**
- **rayquaza**99K/yr-0.7%1.0% conv. - **rayquaza pokemon card**48K/yr+6.0%1.8% conv. - **rayquaza plush**51K/yr-1.4%1.7% conv. - **pokemon rayquaza**19K/yr+11.4%1.2% conv. - **mega rayquaza pokemon card**14K/yr+19.5%0.9% conv. - **rayquaza figure**16K/yr+23.5%1.2% conv. - **mega rayquaza**16K/yr-7.3%0.8% conv. - **rayquaza vmax**9K/yr-8.7%0.3% conv. - **rayquaza pokemon**10K/yr-9.0%2.0% conv. - **rayquaza card**7K/yr+0.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/rayquaza-plush/search-terms)
## **Top rayquaza plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Takara Tomy: Moncolle Figure ML-05 Rayquaza**タカラトミー(TAKARA TOMY)**$19.64**4.4★141 rev](https://www.amazon.com/dp/B0CCQXRK1D) [2**Pokemon - Rayquaza V 100/159 - Crown Zenith - Ultra Rare Card**Pokémon**$3.64**4.6★225 rev](https://www.amazon.com/dp/B0BSRBCHBB) [3**(TAKARA TOMY) Pokmon Moncolle Mega Rayquaza**タカラトミー(TAKARA TOMY)**$20.27**4.3★179 rev](https://www.amazon.com/dp/B0CTB9GV8C) [4**Takara Tomy ML-31 Pokemon Moncolle Black Rayquaza**タカラトミー(TAKARA TOMY)**$18.70**4.2★408 rev](https://www.amazon.com/dp/B0CGR2YLL2) [5**Bandai Hobby - Pokmon - Rayquaza Bandai Spirits Pokmon Model Kit**BANDAI**$24.66**4.7★3,557 rev](https://www.amazon.com/dp/B08CCRHHTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Center: Shiny Rayquaza Sitting Cuties Plush**Pokémon**$34.62**4 rev2mo ago](https://www.amazon.com/dp/B0GZLNMT7K) [**5 Pokemon - Mega Evolution ex Ultra Rare Card Lot - Assorted Variety - No Duplicates**Pokémon**$10.88**42 rev3mo ago](https://www.amazon.com/dp/B0GXT3B3YZ) [**Takara Tomy Pokemon Moncolle Black Mega Rayquaza Figure**タカラトミー(TAKARA TOMY)**$31.06**9 rev5mo ago](https://www.amazon.com/dp/B0GQ2MKDPK) [**Pokmon Center: Rayquaza Wiggly Friends Plush**Pokémon**$155.11**0 rev9mo ago](https://www.amazon.com/dp/B0FWNF1XZD) [**Bandai Hobby - Pokmon - #61 Mega Rayquaza Pokmon Model Kit**BANDAI**$30.55**11 rev11mo ago](https://www.amazon.com/dp/B0FQ1PVTJ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**5 Pokemon - Mega Evolution ex Ultra Rare Card Lot - Assorted Variety - No Duplicates**Pokémon**$10.88**4.0★**▲ 276%**](https://www.amazon.com/dp/B0GXT3B3YZ) [**Pokemon Center: Sitting Cuties: Shiny Rayquaza Plush # 384 - Generation 3 - 6 In**Pokémon**$40.28**0.0★**▲ 272%**](https://www.amazon.com/dp/B0DQR1Z77R) [**Pokmon Center: Shiny Rayquaza Sitting Cuties Plush**Pokémon**$34.62**3.6★**▲ 271%**](https://www.amazon.com/dp/B0GZLNMT7K) [**Takara Tomy Pokemon Moncolle Black Mega Rayquaza Figure**タカラトミー(TAKARA TOMY)**$31.06**4.3★**▲ 271%**](https://www.amazon.com/dp/B0GQ2MKDPK) [**Pokemon Center Shiny Mega Rayquaza Pok Plush - 45 In.**Pokémon**$103.11**5.0★**▲ 209%**](https://www.amazon.com/dp/B0DZ7Z79FT)
**~~View all trending →~~**
## **What buyers say about rayquaza plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**35%
*“Great for collectors”*
**Value For Money**17%
*“good value”*
**Quality-Overall**14%
*“My son loves the card quality”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Gifting Purpose**8%
*“Good gift idea”*
**Fun/Entertainment Experience**3%
*“Good playable cards”*
**Suitability Beginner**1%
*“Great for beginners”*
**Size-Overall**1%
*“Good size”*
**Developmental Needs**1%
*“Good for kids”*
**Material Quality**1%
*“Material feels great and strong, with nice translucent energy strands”*
### **What buyers complain about **
**Value For Money**43%
*“a little over priced for its worth”*
**Advertised Vs Actual Product**21%
*“Not as described”*
**Size-Overall**12%
*“missed the size”*
**Quality-Overall**8%
*“Incredibly overpriced for the quality and size”*
**Ethical Trade/Fair Trade**3%
*“I consider this illegal”*
**Fun/Entertainment Experience**1%
*“Not an exciting pack”*
**Recycle/Reuse**1%
*“Recycles looking cards”*
**Gifting Purpose**1%
*“This was supposed to be a gift”*
**Texture/Consistency-Overall**1%
*“There was no texture on the cards”*
**Strength**0%
*“Very brittle”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**15%
**Value For Money**7%
**Defective Material/Parts**6%
**Gifting Purpose**4%
**Quality-Overall**2%
**Stitch/Finish/Polish**2%
**Functionality-Overall**2%
**Material Quality**1%
**Durability**1%
## **Common questions**
- **Is rayquaza plush profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 44 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the rayquaza plush niche?**
- 7 brands and 194 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in rayquaza plush?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.3%.
- **When does demand for rayquaza plush peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the rayquaza plush niche?**
- Listings span $3.37–$155.11; the average listing price is $29.17 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.
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