---
title: "Raya and the Last Dragon — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/raya-and-the-last-dragon"
last_updated: "2026-08-08T11:53:09.674Z"
locale: en
meta:
description: "Niche score 43/100 · $122K/yr market · 228K searches/yr · $18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $122K/yr market · 228K searches/yr · $18.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raya and the Last Dragon — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **raya and the last dragon**
**Skip it**
Soft demand (-9.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 37Competition 49Returns 85Price range 78Avg price 83Brand share 25Review moat 64Quality gap 21
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.98–$41.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****940.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$122K**
$122K/yr · 228K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, raya and the last dragon is a $122K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raya and the last dragon market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$108K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#5,479**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**7%**
- Disney Princess60% - Disney17% - Hasbro7% - LEGO3% - Raya3% - JAKKS Pacific3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/raya-and-the-last-dragon/trend)
## **Top raya and the last dragon search terms**
- **raya**62K/yr-2.5%0.3% conv. - **raya and the last dragon toys**67K/yr-26.1%1.9% conv. - **raya and the last dragon**40K/yr-0.0%0.8% conv. - **raya doll**14K/yr+37.0%1.4% conv. - **raya skin care products**15K/yr-13.5%1.0% conv. - **sisu dragon**13K/yr+9.8%1.8% conv. - **raya toys**10K/yr-35.2%2.7% conv. - **sisu dragon plush**4K/yr-22.0%1.1% conv. - **raya the last dragon**3K/yr-8.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/raya-and-the-last-dragon/search-terms)
## **Top raya and the last dragon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up**Disney Princess**$12.23**4.8★505 rev](https://www.amazon.com/dp/B09DT9TTYF) [2**Disney Princess Raya and The Last Dragon Sisu Figure Dragon Doll with Hair Toy for Girls and Boys Ages 3 and Up**Disney Princess**$23.48**4.8★2,362 rev](https://www.amazon.com/dp/B08M93CWX2) [3**Disney Princess Raya and The Last Dragon Rayas Adventure Styles Fashion Doll with Clothes Shoes and Sword Accessory Toy for Kids 3 Years and Up**Disney Princess**$14.67**4.8★2,114 rev](https://www.amazon.com/dp/B08MHWLY4S) [4**Disney Raya and The Last Dragon Land of Kumandra Set**Hasbro**$41.89**4.6★53 rev](https://www.amazon.com/dp/B08ZC4LHVS) [5**Disney Raya and the Last Dragon Light & Sound Role Play Sword**Disney**$25.65**4.8★3,225 rev](https://www.amazon.com/dp/B07KZJ7W1F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Raya and The Last Dragon Coloring Books Set with Imagine Ink Coloring Book Play Pack Stickers and More**Bendon**$13.98**7 rev3y ago](https://www.amazon.com/dp/B0BWWB619K) [**American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue**American Marketing Enterprises INC**$10.83**3 rev4y ago](https://www.amazon.com/dp/B09T3YJHV3) [**Disney Princess Raya and The Last Dragon Sisu Family Pack Includes 5 Dragon Toys and Raya Doll Toys for Kids 3 and Up**Disney Princess**$12.23**505 rev4y ago](https://www.amazon.com/dp/B09DT9TTYF) [**Disney Store Official Princess Classic Doll (Raya) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit Princess Toys for Girls**Disney Store**$11.98**90 rev4y ago](https://www.amazon.com/dp/B09CTLP1L2) [**Disney Raya and The Last Dragon Land of Kumandra Set**Hasbro**$41.89**53 rev5y ago](https://www.amazon.com/dp/B08ZC4LHVS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**American Marketing Enterprises INC Girls Disney Raya and the Last Dragon Fill the World with Light Pajama (10) Blue**American Marketing Enterprises INC**$10.83**4.2★**▲ 360%**](https://www.amazon.com/dp/B09T3YJHV3) [**Disney Raya and The Last Dragon Land of Kumandra Set**Hasbro**$41.89**4.6★**▲ 86%**](https://www.amazon.com/dp/B08ZC4LHVS) [**Disney Princess Raya Fashion Doll with Clothes Shoes and Sword Inspired by Disneys Raya and The Last Dragon Movie Toy for Kids 3 Years and Up**Disney**$7.98**4.7★**▲ 79%**](https://www.amazon.com/dp/B083W6BTPH) [![Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X [Amazon Exclusive] Brown](https://m.media-amazon.com/images/I/41NbbjQvg6L.jpg)**Disneys Raya and the Last Dragon Disney Raya and The Last Dragon Warrior Costume Outfit with Cape for Girls Size 4-6X \[Amazon Exclusive\] Brown**Disney**$12.94**4.8★**▲ 69%**](https://www.amazon.com/dp/B07KW3ZBSM) [**Disney Raya and The Last Dragon 48-Page Coloring and Activity Book with 4 Crayons 50781**Disney**$8.14**4.6★**▲ 60%**](https://www.amazon.com/dp/1690215305)
**~~View all trending →~~**
## **What buyers say about raya and the last dragon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“The toy itself was good”*
**Advertised Vs Actual Product**9%
*“Just as pictured”*
**Durability**9%
*“Durable set of toys”*
**Suitability Dry Skin**9%
*“Good for sensitive dry skin”*
**Brightness/Shine/Glow**8%
*“aside from feeling like tiny fairies are dancing on your face it really does give a great glow”*
**Suitability Combination Skin**6%
*“I really like the way this foams up on the skin”*
**Moist/Dry**5%
*“I really like the way this foams up on the skin”*
**Color**5%
*“Colorful, just like the movie characters”*
**Fun/Entertainment Experience**5%
*“Kids love this toy”*
**Value For Money**3%
*“Amazing value”*
### **What buyers complain about **
**Value For Money**25%
*“Not a good value when you pay for a 3 pack to have for Christmas”*
**Size-Overall**10%
*“The bottle is small”*
### **Top return reasons **
**Size-Overall**18%
**Value For Money**12%
**Battery Inclusion**8%
**Gifting Purpose**7%
**Defective Material/Parts**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Leak-Proof**5%
**Product Condition**3%
**Oily/Greasy**3%
## **Common questions**
- **Is raya and the last dragon profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 23 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the raya and the last dragon niche?**
- 9 brands and 149 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in raya and the last dragon?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 1.5%.
- **When does demand for raya and the last dragon peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the raya and the last dragon niche?**
- Listings span $7.98–$41.89; the average listing price is $18.04 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
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