---
title: "Rapunzel Figurine — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/rapunzel-figurine"
last_updated: "2026-08-08T15:06:44.683Z"
locale: en
meta:
description: "Niche score 33/100 · $57K/yr market · 106K searches/yr · $21.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $57K/yr market · 106K searches/yr · $21.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rapunzel Figurine — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **rapunzel figurine**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 31Competition 26Returns 94Price range 78Avg price 91Brand share 0Review moat 55Quality gap 16
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.09–$44.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,304.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 106K searches
**Growth**
**Bad****-29.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rapunzel figurine is a $57K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rapunzel figurine market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$54K–$64K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,455**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Funko85% - Disney Store7% - Bullyland4% - HOFSM.COM Hall of Fame Sports Memorabilia2% - Mattel2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/rapunzel-figurine/trend)
## **Top rapunzel figurine search terms**
- **rapunzel funko pop**32K/yr-29.5%2.2% conv. - **rapunzel figurine**15K/yr-23.5%0.8% conv. - **tangled funko pop**18K/yr-39.9%2.8% conv. - **funko pop rapunzel**11K/yr-30.4%2.7% conv. - **tangled figurines**5K/yr-22.1%1.2% conv. - **rapunzel figure**5K/yr-19.8%0.9% conv. - **rapunzel funko**7K/yr-19.5%3.1% conv. - **rapunzel and flynn funko pop**4K/yr-32.4%0.1% conv. - **funko rapunzel**4K/yr-34.5%3.5% conv. - **funko pop tangled**4K/yr-33.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/rapunzel-figurine/search-terms)
## **Top rapunzel figurine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**Funko**$15.25**4.8★340 rev](https://www.amazon.com/dp/B0DYJXXCWL) [2**Funko Pop Disney: Ultimate Princess - Rapunzel - Disney Princesses - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans**Funko**$17.89**4.8★9,109 rev](https://www.amazon.com/dp/B08P5YKK1N) [3**Funko POP! Nooks: Disney Tangled - Rapunzel in Tower**Funko**$27.45**4.8★158 rev](https://www.amazon.com/dp/B0DZXSFB4S) [4**Funko POP Disney: Tangled - Rapunzel Action Figure**Funko**$26.49**4.8★2,027 rev](https://www.amazon.com/dp/B01LAMQ14A) [5**Funko Pop! Disney: Tangled - Flynn - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**Funko**$16.36**4.7★137 rev](https://www.amazon.com/dp/B0DYK1DPW2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mandy Moore Rapunzel & Pascal #1640 Tangled Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.69**1 rev5mo ago](https://www.amazon.com/dp/B0GMKSCMRC) [**Disney Store Official Tangled Figure Set - Includes 7 Fully Sculpted Figures in a Gift Box - Featuring Rapunzel Flynn Pascal & More- Perfect for Fans of Rapunzel Toys & Play Figure Playsets**Disney Store**$30.11**887 rev9mo ago](https://www.amazon.com/dp/B0FWFGJ6W9) [**Disney Store Official Disney Princesses & Furry Friends Mega Figure Set - 20 Fully Sculpted Figurines - Includes Snow White Cinderella Aurora Belle & More - Perfect for Fans of Princess Toys**Disney Store**$44.28**114 rev9mo ago](https://www.amazon.com/dp/B0FWF7ZLJP) [**Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**Funko**$15.25**340 rev11mo ago](https://www.amazon.com/dp/B0DYJXXCWL) [**Funko POP! Nooks: Disney Tangled - Rapunzel in Tower**Funko**$27.45**158 rev11mo ago](https://www.amazon.com/dp/B0DZXSFB4S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Store Official Disney Princesses & Furry Friends Mega Figure Set - 20 Fully Sculpted Figurines - Includes Snow White Cinderella Aurora Belle & More - Perfect for Fans of Princess Toys**Disney Store**$44.28**4.6★**▲ 348%**](https://www.amazon.com/dp/B0FWF7ZLJP) [**Mandy Moore Rapunzel & Pascal #1640 Tangled Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.69**5.0★**▲ 311%**](https://www.amazon.com/dp/B0GMKSCMRC) [**Bullyland Rapunzel with Flowers Action Figure**Bullyland**$15.76**4.6★**▲ 206%**](https://www.amazon.com/dp/B006DXW7I6) [**Disney Store Official Tangled Figure Set - Includes 7 Fully Sculpted Figures in a Gift Box - Featuring Rapunzel Flynn Pascal & More- Perfect for Fans of Rapunzel Toys & Play Figure Playsets**Disney Store**$30.11**4.7★**▲ 160%**](https://www.amazon.com/dp/B0FWFGJ6W9) [**Funko POP Disney Tangled: Rapunzel & Pascal**Funko**$19.87**4.9★**▲ 68%**](https://www.amazon.com/dp/B00UY3GD5Y)
**~~View all trending →~~**
## **What buyers say about rapunzel figurine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“Cute as expected”*
**Quality-Overall**20%
*“Overall an excellent set”*
**Gifting Purpose**13%
*“Great gift”*
**Value For Money**9%
*“Great deal for the money”*
**Size-Overall**9%
*“Size is perfect”*
**Collectibles**7%
*“make a nice part of a collection or gift”*
**Color**7%
*“loved the coloring”*
**Fun/Entertainment Experience**5%
*“Tons of characters and great quality”*
**Shape/Style**3%
*“Great likeness”*
**Display-Overall**3%
*“the presentation is excellent”*
### **What buyers complain about **
**Size-Overall**25%
*“Much smaller than I thought”*
**Value For Money**17%
*“very over priced”*
**Color**17%
*“Only problem is have is rapunzels eyes are green”*
**Ease Of Use**17%
*“has a hard time getting the dresses back on if she takes them off”*
**Quality-Overall**8%
*“disappointed with the quality”*
**Durability**8%
*“Jasmine and mulan have already broke after 2 days and needed to be glued”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**24%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Weight Heavy**3%
**Add-Ons/Attachments**2%
**Gifting Purpose**2%
**Scratch Resistance**2%
## **Common questions**
- **Is rapunzel figurine profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 13 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the rapunzel figurine niche?**
- 5 brands and 98 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in rapunzel figurine?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
- **When does demand for rapunzel figurine peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the rapunzel figurine niche?**
- Listings span $7.09–$44.28; the average listing price is $21.45 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.
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