---
title: "Rainbow Scratch Notebook — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/rainbow-scratch-notebook"
last_updated: "2026-08-08T15:01:09.546Z"
locale: en
meta:
description: "Niche score 42/100 · $49K/yr market · 61K searches/yr · $12.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $49K/yr market · 61K searches/yr · $12.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rainbow Scratch Notebook — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow scratch notebook**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 13Conversion 69Competition 50Returns 94Price range 53Avg price 58Brand share 60Review moat 25Quality gap 20
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$12.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.48–$25.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,164.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, rainbow scratch notebook is a $49K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow scratch notebook market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$52K–$65K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**26%**
- ZMLM37% - MBJRFU15% - Eommmgl8% - Pigipigi Kids5% - Mocoosy5% - Prudiut4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/rainbow-scratch-notebook/trend)
## **Top rainbow scratch notebook search terms**
- **rainbow scratch notebook**27K/yr-30.2%6.4% conv. - **scratch pad for kids**12K/yr-17.8%3.5% conv. - **scratch pads for kids**6K/yr-11.8%4.4% conv. - **rainbow scratch book**7K/yr-25.1%4.2% conv. - **scratch art pad**4K/yr-4.1%2.9% conv. - **scratch notebooks for kids**2K/yr-5.9%3.9% conv. - **scratch notebook**4K/yr-43.0%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/rainbow-scratch-notebook/search-terms)
## **Top rainbow scratch notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys**ZMLM**$9.88**4.7★11,190 rev](https://www.amazon.com/dp/B08HMHWXWG) [2**I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts**MBJRFU**$6.78**4.7★2,885 rev](https://www.amazon.com/dp/B0826XFBZZ) [3**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.48**4.5★52 rev](https://www.amazon.com/dp/B0FQJV1ZM8) [4**ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher**ZMLM**$8.82**4.7★8,958 rev](https://www.amazon.com/dp/B086W79SH5) [5**ZMLM Scratch Paper Art Craft: 2 Pack Rainbow Scratch Notebooks Crafts for Kids Ages 4-8 Year Old Girl Birthday Gift Games for Kids Arts Kits School Party Toys Activity**ZMLM**$9.58**4.7★6,269 rev](https://www.amazon.com/dp/B088CRD5Y5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.48**52 rev5mo ago](https://www.amazon.com/dp/B0FQJV1ZM8) [**Prudiut Rainbow Scratch Art Notebooks 3-Pack Kids Craft Kit**Prudiut**$9.84**81 rev10mo ago](https://www.amazon.com/dp/B0FRFRP6K5) [**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.21**81 rev1y ago](https://www.amazon.com/dp/B0FHK191JZ) [**HXDOGSP Scratch Art for Kids: 24 Pack Rainbow Scratch Paper Party Favors - Art Crafts Notebook Suitable for Birthday Gifts/School Crafts Kit/Classroom Prizes for Girls and Boys Aged 4-12**HXDOGSP**$18.26**86 rev1y ago](https://www.amazon.com/dp/B0FDQK124M) [**JMMICO 6 Packs Rainbow Scratch Notebook Goodie Bags Stuffers for Kid Scratch Art for Kids with Reusable Cleaner Tool Arts and Crafts for Kids 4-8-12 Gifts for 4 5 6 7 8 9 Year Old Girl Boy**JMMICO**$14.13**145 rev1y ago](https://www.amazon.com/dp/B0F37W78XF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HXDOGSP Scratch Art for Kids: 24 Pack Rainbow Scratch Paper Party Favors - Art Crafts Notebook Suitable for Birthday Gifts/School Crafts Kit/Classroom Prizes for Girls and Boys Aged 4-12**HXDOGSP**$18.26**4.6★**▲ 296%**](https://www.amazon.com/dp/B0FDQK124M) [**Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games**Eommmgl**$5.48**4.5★**▲ 259%**](https://www.amazon.com/dp/B0FQJV1ZM8) [**JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students**JOYIN**$17.21**4.6★**▲ 191%**](https://www.amazon.com/dp/B0FHK191JZ) [**4 Pack LCD Writing Tablet for Kids 8.5 Inch Colorful Doodle Board Drawing Tablet Educational Learning Toys Birthday Gifts for Boys Girls Age 3 4 5 6 7 8**TQU**$9.11**4.6★**▲ 125%**](https://www.amazon.com/dp/B0D46FMQTJ) [**Party Favors for Kids 4-8-12: 24 Pack Scratch Rainbow Art Crafts Notebook Coloring Book Goodie Bags Stuffers Kit Bulk Birthday Gift Classroom Prizes Girl Boy Toddler**Pigipigi Kids**$25.82**4.7★**▲ 66%**](https://www.amazon.com/dp/B0DK4NC1RY)
**~~View all trending →~~**
## **What buyers say about rainbow scratch notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Fun for kids”*
**Value For Money**14%
*“Great value”*
**Quality-Overall**11%
*“Quality set for the price”*
**Gifting Purpose**10%
*“Good gift”*
**Color**7%
*“Variety of colors”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**4%
*“Good size”*
**Creativity**3%
*“Creative fun”*
**Advertised Vs Actual Product**3%
*“As pictured”*
**Weight Light**2%
*“It is light weight for my granddaughters small hands”*
### **What buyers complain about **
**Size-Overall**14%
*“Cards are small in size”*
**Functionality-Overall**10%
*“Does not work good”*
**Durability**10%
*“They don't last”*
**Quality-Overall**9%
*“Total garbage”*
**Value For Money**6%
*“Not worth the price”*
**Mess Free**4%
*“very messy”*
**Color**3%
*“Not a rainbow”*
**Ease Of Use**3%
*“Arrived so bent we could not use the notebook”*
**Design-Overall**3%
*“These are a little on the cheaper side design wise”*
**Brightness/Shine/Glow**3%
*“The brightness could also be slightly better”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**16%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Defective Material/Parts**4%
**Touch/Button Controls**3%
**Strength**2%
**Add-Ons/Attachments**2%
**Scratch Resistance**1%
## **Common questions**
- **Is rainbow scratch notebook profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rainbow scratch notebook niche?**
- 17 brands and 22 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in rainbow scratch notebook?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Durability. The return rate is 1.0%.
- **When does demand for rainbow scratch notebook peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the rainbow scratch notebook niche?**
- Listings span $5.48–$25.82; the average listing price is $12.91 (sweet spot $15–$100). The average incumbent carries 4,164 reviews — the moat a new listing must climb.
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