---
title: "Rainbow Charizard — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/rainbow-charizard"
last_updated: "2026-08-08T13:39:16.729Z"
locale: en
meta:
description: "Niche score 42/100 · $28K/yr market · 117K searches/yr · $35.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $28K/yr market · 117K searches/yr · $35.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rainbow Charizard — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **rainbow charizard**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 19Conversion 8Competition 84Returns 99Price range 27Avg price 95Brand share 3Review moat 71Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****652.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.58–$318.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 117K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rainbow charizard is a $28K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rainbow charizard market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$44K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#1,560**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **45%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**167**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 68%
**Open market**
**1%**
- Pokémon93% - ポケモンカードゲーム3% - Crystalcommerce1% - タカラトミー(TAKARA TOMY)1% - INNOVA1% - Dan123yal0% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -11.7% search growth over the last 90 days.
4K3KBlack Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/rainbow-charizard/trend)
## **Top rainbow charizard search terms**
- **rainbow charizard**23K/yr-17.6%0.5% conv. - **charizard v**13K/yr-5.1%0.8% conv. - **charizard gx**13K/yr+3.6%0.8% conv. - **charizard vstar**11K/yr-6.3%0.5% conv. - **rainbow charizard pokemon card**8K/yr-19.9%1.4% conv. - **charizard vmax pokemon card**7K/yr+1.6%0.4% conv. - **shining charizard**4K/yr+1.4%0.1% conv. - **gigantamax charizard**4K/yr-1.1%1.6% conv. - **charizard v star**4K/yr-2.7%0.9% conv. - **charizard ex card**6K/yr-57.4%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/rainbow-charizard/search-terms)
## **Top rainbow charizard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5584%$1K6%$2K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Mega Charizard X ex - 013/094 - ME02: Phantasmal Flames (PFL) - Double Rare - Single Card**Pokémon**$11.93**4.6★181 rev](https://www.amazon.com/dp/B0G3XHFBRW) [2**Pokemon - Charizard VMAX - 074/073 - Secret Rare**Pokémon**$278.06**4.4★17 rev](https://www.amazon.com/dp/B08JMFR74S) [3**5 Pokemon Card VMAX/VSTAR Bundle - X2 VSTAR - X2 VMAX - X1 Secret Rare - No Duplicates**Pokémon**$24.01**4.4★306 rev](https://www.amazon.com/dp/B0DPB15C6T) [4**One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)**Pokémon**$26.93**3.4★1,764 rev](https://www.amazon.com/dp/B09PQBM615) [5**Pokemon 100+ Rainbow Rare Cards Binder Collection Includes 5 foils in Any Combination and at Least 1 of The Following Cards EX and GX FA Secret Rare Tag Team Unified Minds**Pokémon**$20.29**3.0★650 rev](https://www.amazon.com/dp/B07MMFL11Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon - Mega Charizard X ex - 013/094 - ME02: Phantasmal Flames (PFL) - Double Rare - Single Card**Pokémon**$11.93**181 rev7mo ago](https://www.amazon.com/dp/B0G3XHFBRW) [**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**1,138 rev1y ago](https://www.amazon.com/dp/B0DTGVK19J) [**Pokemon - Charizard ex 161 - Scarlet Violet Black Star Promo - Foil Single Card**Pokémon**$17.21**44 rev1y ago](https://www.amazon.com/dp/B0FBLDBP2D) [**5 Pokemon Card VMAX/VSTAR Bundle - X2 VSTAR - X2 VMAX - X1 Secret Rare - No Duplicates**Pokémon**$24.01**306 rev1y ago](https://www.amazon.com/dp/B0DPB15C6T) [**Pokemon Card sv3 Expansion Pack Ruler of Black Flames Charizard ex RR (066/108) Pokemon Card Dark Stage 2**ポケモンカードゲーム**$8.63**213 rev2y ago](https://www.amazon.com/dp/B0CD1DMZ51)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Boys Charizard Long Sleeve T-Shirt for Little and Big Boys Sizes XS-2XL Royal Heather**Pokémon**$21.72**4.7★**▲ 360%**](https://www.amazon.com/dp/B0BG3CVSWP) [**Mega Charizard X & Y ex Card Lot - Pokemon Black Star Promo - Foil MEP 029 030**Pokémon**$24.33**4.8★**▲ 296%**](https://www.amazon.com/dp/B0GPJ7YS4T) [**Pokemon - Mega Charizard X ex - 013/094 - ME02: Phantasmal Flames (PFL) - Double Rare - Single Card**Pokémon**$11.93**4.6★**▲ 70%**](https://www.amazon.com/dp/B0G3XHFBRW) [**Pokemon - 5 VMAX/VSTAR Card Lot Bundle - No Duplicates - Full Art Etched Pokemon**Pokémon**$17.25**4.1★**▲ 61%**](https://www.amazon.com/dp/B0F5J1GJ8L) [**5 Pokemon Card VMAX/VSTAR Bundle - X2 VSTAR - X2 VMAX - X1 Secret Rare - No Duplicates**Pokémon**$24.01**4.4★**▲ 34%**](https://www.amazon.com/dp/B0DPB15C6T)
**~~View all trending →~~**
## **What buyers say about rainbow charizard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**36%
*“Pretty decent collection”*
**Value For Money**18%
*“Great deal”*
**Quality-Overall**14%
*“Great Quality for Price”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Gifting Purpose**7%
*“It was a gift”*
**Fun/Entertainment Experience**4%
*“Some fun cards”*
**Suitability Beginner**2%
*“Good for starters or kids”*
**Correct Contents**1%
*“Perfect order pack”*
**Shape/Style**1%
*“Amazing🤩 The cards were in amazing shape”*
**Size-Overall**1%
*“this was a perfect fit”*
### **What buyers complain about **
**Value For Money**40%
*“a little pricey”*
**Advertised Vs Actual Product**26%
*“False Advertisement”*
**Quality-Overall**13%
*“Bad quality”*
**Ethical Trade/Fair Trade**3%
*“This was a scam dont buy this stupid thing”*
**Gifting Purpose**3%
*“I would not get if your looking to give as a gift”*
**Product Condition**2%
*“were not new”*
**Size-Overall**1%
*“was short 2 cards”*
**Fun/Entertainment Experience**1%
*“As a parent, its frustrating to spend money on something thats supposed to be fun and special, only to watch your child feel disappointed”*
**Strength**1%
*“brittle as well”*
**Weight Heavy**1%
*“It was all bulk”*
### **Top return reasons **
**Advertised Vs Actual Product**47%
**Size-Overall**14%
**Defective Material/Parts**10%
**Value For Money**9%
**Quality-Overall**5%
**Certifications**2%
**Functionality-Overall**2%
**Length**1%
**Gifting Purpose**1%
**Ethical Trade/Fair Trade**1%
## **Common questions**
- **Is rainbow charizard profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 62 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rainbow charizard niche?**
- 8 brands and 167 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in rainbow charizard?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- **When does demand for rainbow charizard peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rainbow charizard niche?**
- Listings span $5.58–$318.33; the average listing price is $35.55 (sweet spot $15–$100). The average incumbent carries 653 reviews — the moat a new listing must climb.
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