---
title: "Pumpkin Hat — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pumpkin-hat"
last_updated: "2026-08-08T11:40:22.753Z"
locale: en
meta:
description: "Niche score 48/100 · $21K/yr market · 116K searches/yr · $13.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $21K/yr market · 116K searches/yr · $13.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pumpkin Hat — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **pumpkin hat**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 92Conversion 17Competition 50Returns 9Price range 45Avg price 59Brand share 73Review moat 97Quality gap 62
**Review moat**
**Incredible****51.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+103.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.11**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$7.63–$21.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$21K**
$21K/yr · 116K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, pumpkin hat is a $21K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pumpkin hat market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$66K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#79,797**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **14.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**61%**
Top 20: 96%
**Top-5 click share**
**55%**
Top 20: 93%
**Open market**
**35%**
- Generic29% - Zhzrche13% - Qeenking8% - YGbridge6% - Zando5% - Zasy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.6% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 203.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/pumpkin-hat/trend)
## **Top pumpkin hat search terms**
- **pumpkin hat**71K/yr+126.5%1.3% conv. - **pumpkin hat adult**19K/yr+48.2%1.1% conv. - **pumpkin hats**5K/yr+133.3%1.1% conv. - **jack o lantern hat**4K/yr+202.1%0.7% conv. - **pumpkin stem hat**4K/yr-3.9%0.0% conv. - **pumkin hat**2K/yr+47.5%0.0% conv. - **pumpkin hats for women**7K/yr+22.2%0.0% conv. - **halloween pumpkin hats**3K/yr>1,000%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pumpkin-hat/search-terms)
## **Top pumpkin hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Autumn Style Print Hat Halloween Embroidered Pumpkin Face Baseball Cap Unisex Outdoor Sun Hat Jack-O-Lantern Pumpkin Cap (US Alpha One Size Orange)**Generic**$7.63**3.9★32 rev](https://www.amazon.com/dp/B0FL2KYXTY) [2**Halloween Beret Hat Pumpkin Knit Beanie Plush Toddlers Cute Winter Warm Cap for Baby Mother Adult (Adult) Orange**Zhzrche**$8.21**3.8★14 rev](https://www.amazon.com/dp/B0DFHGNDZZ) [3**Autumn Style Print Hat Pumpkin Face Baseball Hat Halloween Baseball Cap Orange**Generic**$14.67**4.7★37 rev](https://www.amazon.com/dp/B0FJR5NWQ9) [4**Pumpkin Fashion Cool Baseball Cap Funny Embroidered Trucker Flatbill Hat Halloween Birthday Gifts for Men Women**Qeenking**$14.68**4.7★35 rev](https://www.amazon.com/dp/B0FD9S95KR) [5**YGbridge Baby Knitted Pumpkin Beanie Hat Soft Baby Pumpkin Costume Hat for Toddlers Autumn Halloween Thanksgiving Photo Props (Orange)**YGbridge**$12.92**5.0★27 rev](https://www.amazon.com/dp/B0FHGGGZMM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yearntown Crochet Hat Knitted Fruit Annimal Bucket Hat Handmade Cute Winter Beanies Halloween Cosplay Costume for Women Adult(Pumpkin)**Yearntown**$12.86**19 rev3mo ago](https://www.amazon.com/dp/B0GYXTQT38) [**Halloween Cute Pumpkin Beanie for Men and Women Winter Black Knit Hat**Qeenking**$11.96**7 rev4mo ago](https://www.amazon.com/dp/B0GR9F6M54) [**ComfyCamper Womens Knitted Orange Pumpkin Hat Costume Adults Women Men Cosplay Halloween Autumn Costumes One Size**ComfyCamper**$15.86**11 rev6mo ago](https://www.amazon.com/dp/B0GFDHCQ14) [**IQIC Halloween Pumpkin Baseball Cap Hat for Men Women Unisex Autumn Pumpkin Face Print Adjustable Jack-o lantern Hats (US Numeric 1 orange)**IQIC**$16.96**2 rev10mo ago](https://www.amazon.com/dp/B0FS72MQLB) [**FIBOS New Years Day Novelty Baseball Adjustable All-Season Hat Pumpkin Embroidery Cap Ghost Baseball Cap Personalized Hat**FIBOS**$13.21**2 rev10mo ago](https://www.amazon.com/dp/B0FRZF65GP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Cute Pumpkin Beanie for Men and Women Winter Black Knit Hat**Qeenking**$11.96**4.7★**▲ 681%**](https://www.amazon.com/dp/B0GR9F6M54) [**Yearntown Crochet Hat Knitted Fruit Annimal Bucket Hat Handmade Cute Winter Beanies Halloween Cosplay Costume for Women Adult(Pumpkin)**Yearntown**$12.86**3.8★**▲ 669%**](https://www.amazon.com/dp/B0GYXTQT38) [**ComfyCamper Womens Knitted Orange Pumpkin Hat Costume Adults Women Men Cosplay Halloween Autumn Costumes One Size**ComfyCamper**$15.86**4.5★**▲ 659%**](https://www.amazon.com/dp/B0GFDHCQ14) [**FIBOS New Years Day Novelty Baseball Adjustable All-Season Hat Pumpkin Embroidery Cap Ghost Baseball Cap Personalized Hat**FIBOS**$13.21**4.5★**▲ 600%**](https://www.amazon.com/dp/B0FRZF65GP) [**Halloween Baseball Cap Flat-Brimmed Hat Adjustable Pumpkins Snapback Hat for Men Women & Teens**ZLRJYNG**$15.63**4.2★**▲ 360%**](https://www.amazon.com/dp/B0FPF5LMP9)
**~~View all trending →~~**
## **What buyers say about pumpkin hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“Fits perfect”*
**Design-Overall**11%
*“But no complaints the design is clear and looks nice and my husband fits the beanie well and likes it”*
**Soft Feel**10%
*“The material is soft”*
**Warmth**9%
*“The knit material is warm and comfortable, making it perfect for chilly days”*
**Quality-Overall**9%
*“showcasing quality craftsmanship”*
**Comfort-Overall**5%
*“Cute and comfortable”*
**Material Quality**5%
*“quality material”*
**Weight Light**4%
*“The knitted pattern makes the hat lightweight and breathable, which is perfect for wearing in the fall around Halloween”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Value For Money**4%
*“Price seems fair if you like the design”*
### **What buyers complain about **
**Size-Overall**17%
*“A little big”*
**Advertised Vs Actual Product**6%
*“just a bit misleading in expectations”*
**Stretchability/Expandability/Elasticity**6%
*“it is not very elastic”*
**Shape/Style**6%
*“The cap part is kind of shallow, though”*
**Hard Feel**3%
*“it's not especially soft or cheap it's just standard beanie material size etc”*
**Thickness**2%
*“Its thin, so its not like its for freezing weather”*
### **Top return reasons **
**Size-Overall**70%
**Advertised Vs Actual Product**9%
**Color**7%
**Thin**4%
**Product Condition**4%
**Shape/Style**4%
**Stitch/Finish/Polish**4%
**Length**2%
## **Common questions**
- **Is pumpkin hat profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pumpkin hat niche?**
- 24 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in pumpkin hat?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Stretchability/Expandability/Elasticity. The return rate is 9.5% — above our launch gate.
- **When does demand for pumpkin hat peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 203.7× the quietest.
- **What does it cost to enter the pumpkin hat niche?**
- Listings span $7.63–$21.13; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)