---
title: "Pull String Toy — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pull-string-toy"
last_updated: "2026-08-08T17:05:55.496Z"
locale: en
meta:
description: "Niche score 44/100 · $84K/yr market · 84K searches/yr · $15.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $84K/yr market · 84K searches/yr · $15.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pull String Toy — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **pull string toy**
**Skip it**
Soft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 12Conversion 72Competition 29Returns 78Price range 74Avg price 75Brand share 59Review moat 82Quality gap 23
**Review moat**
**Great****366.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.97–$29.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$84K**
$84K/yr · 84K searches
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, pull string toy is a $84K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pull string toy market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$75K–$90K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**26%**
- TYRY.HU35% - woollywink14% - Nuby9% - Imagination Junction7% - Skip Hop5% - COMTAY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/pull-string-toy/trend)
## **Top pull string toy search terms**
- **pull string toys for baby**12K/yr+0.7%3.8% conv. - **pull string toy**13K/yr-27.0%1.9% conv. - **montessori silicone pulling toy**21K/yr-43.8%4.8% conv. - **montessori pull string toy**10K/yr-30.4%2.0% conv. - **baby string toy**6K/yr-9.6%3.5% conv. - **silicone pull string baby toy**7K/yr-2.6%4.2% conv. - **baby pull string toy**5K/yr-19.6%3.9% conv. - **silicone pulling toy**5K/yr-39.6%5.6% conv. - **montessori pulling toy**6K/yr-47.1%6.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pull-string-toy/search-terms)
## **Top pull string toy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TYRY.HU Silicone Baby Sensory Montessori Toys Silicone Pull String Fidget Toys for Babies 18 Months+ Travel Toy for Plane Car and Stroller Early Educational Fine Motor Skills Toy for Toddlers**TYRY.HU**$12.67**4.8★70 rev](https://www.amazon.com/dp/B0G8JWMB4Y) [2**woollywink Baby Toys for 1 Year Old Montessori Toys Hanging in Stroller Sensory Toy for Todders 12-18 Months+ UFO Pulling Educational Game for Developing Motor Skills Gift for Boys& Girls**woollywink**$19.97**4.6★79 rev](https://www.amazon.com/dp/B0FM6SY5HM) [3**Nuby Silicone Octopus Sensory Toy with Bright Colored Silicone Textured Cords for Tactile Development 18+ Months**Nuby**$12.45**4.8★547 rev](https://www.amazon.com/dp/B08ZKPYWF8) [4**Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)**Imagination Junction**$13.00**4.5★37 rev](https://www.amazon.com/dp/B0GF1VXKKJ) [5**Skip Hop Baby Sensory Toy Pull & Play Silver Lining Cloud Age 6m+**Skip Hop**$9.97**4.5★104 rev](https://www.amazon.com/dp/B0D6GVRF2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**lisfiva Baby Teething Toys 6-12 Months & Toddler Car Activities | Exceptional Silicone Pull String Sensory Toy Montessori Toys for 1 Year Old Boy Girl Infant**lisfiva**$11.69**13 rev3mo ago](https://www.amazon.com/dp/B0GZ3TLLZM) [**COMTAY Baby Toys 6-12 Months Montessori Silicone Pulling Toy for Babies 6 in 1 Pull String Sensory Toy Baby Teething Toy Car Seat & Stroller Toys Gift for 1 Year Old Boy Girl**COMTAY**$13.09**22 rev3mo ago](https://www.amazon.com/dp/B0GYFRGF4G) [**Tonberless Baby Sensory Montessori Toys for 6-12-18 Months Toddler Teething Toy Birthday Gift Travel Toys for 1 2 3 Year Old Boy Girl Infant 8 9 10 Months Old**Tonberless**$11.58**89 rev6mo ago](https://www.amazon.com/dp/B0GGGY48HQ) [**Imagination Junction Food Grade Silicone Baby Toy Montessori Sensory Toy(Yellow)**Imagination Junction**$13.00**37 rev6mo ago](https://www.amazon.com/dp/B0GF1VXKKJ) [**Imagination Junction Food Grade Silicone Pull String Baby Toy Montessori Pull String Sensory Toy (Pink)**Imagination Junction**$12.66**37 rev6mo ago](https://www.amazon.com/dp/B0GF22HS7V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COMTAY Baby Toys 6-12 Months Montessori Silicone Pulling Toy for Babies 6 in 1 Pull String Sensory Toy Baby Teething Toy Car Seat & Stroller Toys Gift for 1 Year Old Boy Girl**COMTAY**$13.09**4.8★**▲ 103%**](https://www.amazon.com/dp/B0GYFRGF4G) [**lisfiva Baby Teething Toys 6-12 Months & Toddler Car Activities | Exceptional Silicone Pull String Sensory Toy Montessori Toys for 1 Year Old Boy Girl Infant**lisfiva**$11.69**4.9★**▲ 103%**](https://www.amazon.com/dp/B0GZ3TLLZM) [**woollywink Baby Toys for 1 Year Old Montessori Toys Hanging in Stroller Sensory Toy for Todders 12-18 Months+ UFO Pulling Educational Game for Developing Motor Skills Gift for Boys& Girls**woollywink**$19.97**4.6★**▲ 101%**](https://www.amazon.com/dp/B0FM6SY5HM) [**Fyxttalor Montessori Baby Toys for 12M+ UFO Sensory Play Set for Toddlers Pull String Pull String Toy in Stollers Developmental Toys for Fine Motor Skills Gift for Boys& Girls**Fyxttalor**$20.96**4.8★**▲ 92%**](https://www.amazon.com/dp/B0FLP5XYT6) [**Imagination Junction Food Grade Silicone Pull String Baby Toy Montessori Pull String Sensory Toy (Pink)**Imagination Junction**$12.66**4.5★**▲ 89%**](https://www.amazon.com/dp/B0GF22HS7V)
**~~View all trending →~~**
## **What buyers say about pull string toy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**40%
*“engaging toy”*
**Quality-Overall**6%
*“Good quality”*
**Color**5%
*“The colors are beautiful”*
**Ease Of Cleaning**4%
*“cleans up easily”*
**Value For Money**4%
*“Worth it”*
**Durability**3%
*“It feels durable”*
**Ease Of Use**3%
*“It is very simple to use”*
**Size-Overall**3%
*“Great size”*
**Soft Feel**3%
*“It's very soft”*
**Weight Light**3%
*“The pieces are lightweight”*
### **What buyers complain about **
**Choking**21%
*“CHOKING HAZARD”*
**Quality-Overall**7%
*“Looks cheap”*
**Size-Overall**6%
*“the handles are significantly larger”*
**Value For Money**5%
*“On the cheaper side”*
**Shape/Style**3%
*“the little shapes got in my babys mouth fully”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Ease Of Cleaning**3%
*“I could not keep it clean enough for it to be played with for more than just a couple”*
**Age Suitability**3%
*“but I dont see any age specifications”*
**Durability**2%
*“It didnt even last a week before my son somehow pulled the red string out”*
**Hard Feel**1%
*“somewhat more difficult for the 9 to 10-month-old”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**13%
**Quality-Overall**7%
**Value For Money**7%
**Defective Material/Parts**6%
**Material Quality**5%
**Functionality-Overall**4%
**Safety Standards**4%
**Choking**4%
**Weight Heavy**3%
## **Common questions**
- **Is pull string toy profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 15 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pull string toy niche?**
- 14 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in pull string toy?**
- Top complaints mined from reviews: Choking, Quality-Overall, Size-Overall. The return rate is 1.8%.
- **When does demand for pull string toy peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the pull string toy niche?**
- Listings span $9.97–$29.60; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.
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