---
title: "Search terms — princess - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/princess/search-terms"
last_updated: "2026-08-08T12:27:12.475Z"
locale: en
meta:
  description: "Niche score 59/100 · $1.8M/yr market · 4.9M searches/yr · $24.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $1.8M/yr market · 4.9M searches/yr · $24.84 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — princess - Flapen"
---

# **princess**

**Launch it**

A $1.8M/yr market growing +6.9% this quarter with returns at 1.5% — clears our launch bar.

Market size 92Growth 34Conversion 19Competition 81Returns 86Price range 67Avg price 95Brand share 68Review moat 23Quality gap 19

**Avg price**

**Incredible****$24.84**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.8M**

$1.8M/yr · 4.9M searches

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.86–$130.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,809.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms