---
title: "Princess Jasmine — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/princess-jasmine"
last_updated: "2026-08-08T14:17:19.459Z"
locale: en
meta:
description: "Niche score 43/100 · $66K/yr market · 373K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $66K/yr market · 373K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Princess Jasmine — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **princess jasmine**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 12Competition 94Returns 67Price range 87Avg price 85Brand share 38Review moat 39Quality gap 17
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$6.39–$88.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$19.04**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,615.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$66K**
$66K/yr · 373K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, princess jasmine is a $66K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **princess jasmine market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$95K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,220**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **59%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**323**
**Top-5 brand share**
**82%**
Top 20: 97%
**Top-5 click share**
**21%**
Top 20: 48%
**Open market**
**16%**
- Funko45% - Disney27% - Disney Store4% - Spirit Jersey4% - Mattel2% - HAMUTH1% - Open — no brand owns it (23 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/princess-jasmine/trend)
## **Top princess jasmine search terms**
- **princess jasmine**105K/yr-2.4%0.7% conv. - **disney funko**52K/yr-4.8%0.2% conv. - **disney princess funko pop**33K/yr-21.9%0.5% conv. - **disney funko pops**27K/yr-4.6%0.3% conv. - **funko pop disney princess**24K/yr-19.6%1.1% conv. - **funko pops disney**23K/yr-13.8%0.2% conv. - **funko pop princess**20K/yr-26.3%0.8% conv. - **princess funko pop**14K/yr-24.6%0.7% conv. - **jasmine disney**13K/yr-22.5%0.5% conv. - **jasmine princess**11K/yr-9.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/princess-jasmine/search-terms)
## **Top princess jasmine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Girls Princess 2-Piece Loose-Fit Pajamas Set Love Jasmine 2 8 US**Disney**$18.71**4.8★21,995 rev](https://www.amazon.com/dp/B08KTXDZF6) [2**Spirit Jersey Disneys Jasmine and Aladdin Retro Blue Unisex Small**Spirit Jersey**$88.02**4.8★56 rev](https://www.amazon.com/dp/B0FTCM4QBL) [3**Disney Girls Fantasy Gown Nightgown JASMINE MAGIC 6**Disney**$23.87**4.7★53 rev](https://www.amazon.com/dp/B0GT28GKMX) [4**Funko Pop Disney: Aladdin - Jasmine - (New) Collectible Vinyl Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans**Funko**$14.09**4.7★1,926 rev](https://www.amazon.com/dp/B074HKJZ1Q) [5**Funko Pop! & Buddy: Tangled - Rapunzel with Pascal - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**Funko**$15.25**4.8★340 rev](https://www.amazon.com/dp/B0DYJXXCWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Girls Fantasy Gown Nightgown JASMINE MAGIC 6**Disney**$23.87**53 rev4mo ago](https://www.amazon.com/dp/B0GT28GKMX) [**Disney Girls Fantasy Gown Nightgown JASMINE MAGIC 4T**Disney**$22.69**53 rev4mo ago](https://www.amazon.com/dp/B0GT288NXD) [**Funko Pop! Disney: The Princess Diaries - Mia Thermopolis - Coronation Gown - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors**Funko**$15.06**22 rev5mo ago](https://www.amazon.com/dp/B0FPNLGN32) [**Funko Pop! Disney: Disney Princess Grand Entrances - Mulan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$15.96**31 rev6mo ago](https://www.amazon.com/dp/B08HH3TXZY) [**Funko POP! Disney: Princess Grand Entrances - Ariel**Funko**$15.92**16 rev6mo ago](https://www.amazon.com/dp/B08HH46DW5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Girls Fantasy Gown Nightgown JASMINE MAGIC 6**Disney**$23.87**4.7★**▲ 300%**](https://www.amazon.com/dp/B0GT28GKMX) [**Disney Girls Fantasy Gown Nightgown JASMINE MAGIC 4T**Disney**$22.69**4.7★**▲ 300%**](https://www.amazon.com/dp/B0GT288NXD) [**Spirit Jersey Disneys Jasmine and Aladdin Retro Blue Unisex Small**Spirit Jersey**$88.02**4.8★**▲ 263%**](https://www.amazon.com/dp/B0FTCM4QBL) [**Disney Princess Jasmine Toddler Girl Romper With Tulle Skirt Overlay Turquoise Charater Print Ruffle Sleeve Tie Waist Bow Summer Jumpsuit 4-5T**Disney**$23.83**4.6★**▲ 186%**](https://www.amazon.com/dp/B0D1R4V112) [**Funko POP! Deluxe: Disney Snow White - Snow White (Glass)**Funko**$16.41**5.0★**▲ 160%**](https://www.amazon.com/dp/B0FCFY4D3R)
**~~View all trending →~~**
## **What buyers say about princess jasmine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent quality”*
**Gifting Purpose**13%
*“Cute gift”*
**Collectibles**13%
*“Collection addition”*
**Advertised Vs Actual Product**9%
*“As expected”*
**Value For Money**7%
*“Good value for money”*
**Size-Overall**7%
*“Sizing was accurate”*
**Fun/Entertainment Experience**6%
*“Fun toy”*
**Color**3%
*“Colors are bright”*
**Chain/Key Quality**3%
*“I love these key chains they are super cute”*
**Soft Feel**3%
*“The material feels soft, and each dress is absolutely beautiful and well made”*
### **What buyers complain about **
**Quality-Overall**25%
*“Quality control issue- this is not usable”*
**Size-Overall**15%
*“Very big”*
**Durability**9%
*“Breaks easily”*
**Material Quality**6%
*“very cheap material”*
**Product Condition**5%
*“This was for a birthday, the actual doll arrived in excellent condition however, the product box looked worn and used”*
**Strength**5%
*“the plastic is also super flimsy”*
**Value For Money**4%
*“Not worth the price want to love”*
**Advertised Vs Actual Product**3%
*“Hoping that rights itself over time, but as advertised otherwise.”*
**Smell**2%
*“Terrible old moldy plastic smell”*
**Thickness**2%
*“CHEAP THIN LOW QUALITY DON'T DO IT”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Color**4%
**Material Quality**4%
**Length**3%
**Product Condition**3%
**Gifting Purpose**2%
## **Common questions**
- **Is princess jasmine profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 114 tracked products. 28 of 40 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the princess jasmine niche?**
- 29 brands and 323 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in princess jasmine?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.3%.
- **When does demand for princess jasmine peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the princess jasmine niche?**
- Listings span $6.39–$88.02; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.
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