---
title: "Pound of Dice — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pound-of-dice"
last_updated: "2026-08-08T13:47:50.016Z"
locale: en
meta:
description: "Niche score 41/100 · $64K/yr market · 167K searches/yr · $16.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $64K/yr market · 167K searches/yr · $16.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pound of Dice — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **pound of dice**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 29Competition 58Returns 97Price range 80Avg price 79Brand share 7Review moat 69Quality gap 20
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.62–$51.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$16.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****736.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 167K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pound of dice is a $64K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pound of dice market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$66K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**1%**
- Chessex86% - Handan5% - CREEBUY2% - CiaraQ2% - Metallic Dice Games2% - Wiz Dice2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/pound-of-dice/trend)
## **Top pound of dice search terms**
- **chessex dice**71K/yr-2.0%1.2% conv. - **chessex**37K/yr+12.8%0.6% conv. - **chessex dice set**23K/yr-17.7%0.9% conv. - **pound of dice**16K/yr-13.2%2.6% conv. - **chessex d6**13K/yr+15.8%1.4% conv. - **chessex 12mm d6**5K/yr+17.9%0.6% conv. - **chessex pound of dice**3K/yr-11.6%4.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pound-of-dice/search-terms)
## **Top pound of dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chessex Pound O Dice | 1 lb Bulk Polyhedral Assortment with Approx 100 Factory Seconds Plus Bonus 7-Die RPG Set | for DND Pathfinder and Tabletop Gaming | Mixed Colors and Styles**Chessex**$30.50**4.7★3,006 rev](https://www.amazon.com/dp/B008C0KXYS) [2**Chessex Nebula 16mm d6 Wisteria/White w/Luminary Dice Block (12 dice)**Chessex**$12.83**4.8★355 rev](https://www.amazon.com/dp/B08ZT4J1PC) [3**Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)**Chessex**$8.30**4.6★182 rev](https://www.amazon.com/dp/B09W8S5BYR) [4**Chessex Nebula 12mm d6 Nocturnal/Blue w/Luminary Dice Block (36 dice)**Chessex**$15.56**4.8★291 rev](https://www.amazon.com/dp/B08Z1NFMWN) [5**36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)**Handan**$10.06**4.8★1,097 rev](https://www.amazon.com/dp/B0C8B7CNWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Foilswirl 144 Pcs 12mm 6 Sided Mini Dice Set for School Classroom Table Games D6 Game Standard Dice with Portable Plastic Box for Teaching Math Learning (Classic Color)**Foilswirl**$26.40**135 rev2y ago](https://www.amazon.com/dp/B0D3F6L7TK) [**36 of Pack 12MM 6 Sided MINI Dice Set Pearl Pattern Game Dice Set 6 Sided Standard Dices for Yahtzee Bunco or Teaching Math with Portable Plastic Box(Green Pearl)**Handan**$10.06**1,097 rev3y ago](https://www.amazon.com/dp/B0C8B7CNWH) [**Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)**Chessex**$8.30**182 rev4y ago](https://www.amazon.com/dp/B09W8S5BYR) [**Chessex Dice Set 10mm Festive Waterlily/White Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% CHX20546**Chessex**$7.88**150 rev4y ago](https://www.amazon.com/dp/B09W7YC1F4) [**CiaraQ 182pcs Polyhedral Dice Set for Dungeon and Dragons MTG Table Games**CiaraQ**$25.57**2,647 rev4y ago](https://www.amazon.com/dp/B09HH87PKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chessex CHX25408 Dice-Opaque Black/White Set**Chessex**$6.62**4.7★**▲ 104%**](https://www.amazon.com/dp/B077YC6JY1) [**Chessex Dice d6 Sets: Marble Ivory with Black - 16mm Six Sided Die (12) Block of Dice**Chessex**$13.00**4.7★**▲ 74%**](https://www.amazon.com/dp/B0011WOEMG) [**Wiz Dice Series II - DND Dice Set (105 Dice 15 Sets of 7 Unique Colors) Role Playing Dice Accessories for TTRPG MTG Dice Games -D&D Dice Game Sets in Unique Finishes**Wiz Dice**$17.69**4.7★**▲ 43%**](https://www.amazon.com/dp/B01KN7REWQ) [**Chessex Dice Set 10mm Nebula Nocturnal/Blue Luminary Polyhedral Dice Set Dungeons and Dragons D&D DND TTRPG Dice Includes 7 Dice - D4 D6 D8 D10 D12 D20 D% (CHX20557)**Chessex**$8.30**4.6★**▲ 36%**](https://www.amazon.com/dp/B09W8S5BYR) [**Chessex CHX25415 Dice-Opaque Dusty Green/Copper Set**Chessex**$7.97**4.5★**▲ 25%**](https://www.amazon.com/dp/B076Z8NZVK)
**~~View all trending →~~**
## **What buyers say about pound of dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality mat”*
**Value For Money**20%
*“Great deal”*
**Color**18%
*“Lots of colors”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“They do glow in the dark”*
**Trivia Games**3%
*“Good dice for miniature gaming”*
**Ease Of Use**3%
*“easy to get”*
**Size-Overall**3%
*“consistent size”*
**Durability**2%
*“Durable and Useful”*
**Design-Overall**2%
*“The bag has a nice design in front”*
### **What buyers complain about **
**Quality-Overall**22%
*“Poor quality control”*
**Size-Overall**22%
*“Slightly smaller than I expected”*
**Color**13%
*“Very Dark compared to the picture”*
**Brightness/Shine/Glow**4%
*“they dont glow for very long”*
**Ease Of Use**3%
*“couldnt get them out”*
**Shape/Style**3%
*“there are literally 10 that aren't of the exact style”*
**Defective Material/Parts**3%
*“However some of the dice have physical defects. destroyed”*
**Recycle/Reuse**1%
*“- You will have to dispose/recycle a lot of plastic after you've unwrapped each set”*
### **Top return reasons **
**Size-Overall**72%
**Color**9%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Defective Material/Parts**3%
**Quality-Overall**1%
**Product Condition**1%
**Material Quality**1%
**Functionality-Overall**1%
**Print Quality**1%
## **Common questions**
- **Is pound of dice profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 27 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pound of dice niche?**
- 7 brands and 57 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pound of dice?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 0.7%.
- **When does demand for pound of dice peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the pound of dice niche?**
- Listings span $6.62–$51.08; the average listing price is $16.51 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.
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