---
title: "Portal Gun — $1K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/portal-gun"
last_updated: "2026-08-08T13:01:49.880Z"
locale: en
meta:
description: "Niche score 45/100 · $1K/yr market · 23K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1K/yr market · 23K searches/yr · $21.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portal Gun — $1K/yr Amazon US Niche (2026) - Flapen"
---
# **portal gun**
**Skip it**
A small market ($1K/yr) — this niche doesn't clear our bar today.
Market size 0Growth 88Conversion 3Competition 17Returns 89Price range 73Avg price 91Brand share 16Review moat 71Quality gap 63
**Avg price**
**Great****$21.46**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+92.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.95–$39.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****649.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$1K**
$1K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, portal gun is a $1K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portal gun market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#14,722**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**4%**
- RICK AND MORTY43% - Funko27% - Bioworld15% - Factory Entertainment, Inc, us toys, FACCE4% - Buckle-Down4% - Trends International2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +92.3% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/portal-gun/trend)
## **Top portal gun search terms**
- **rick and morty portal gun**15K/yr+86.3%0.3% conv. - **portal gun rick and morty**5K/yr+172.8%0.3% conv. - **rick and morty gun**3K/yr+48.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/portal-gun/search-terms)
## **Top portal gun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12520%$25030%$37640%$5011101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Toy: Rick & Morty - Portal Gun Toy Portal Gun**Funko**$39.96**4.8★4,062 rev](https://www.amazon.com/dp/B071GVGFQF) [2**RICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)**RICK AND MORTY**$34.37**4.2★40 rev](https://www.amazon.com/dp/B0CYQY13N9) [3**Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black**Bioworld**$24.56**4.6★42 rev](https://www.amazon.com/dp/B0C2RY7L3J) [4**Rick And Morty Foam Costume Laser Gun**RICK AND MORTY**$21.44**4.4★211 rev](https://www.amazon.com/dp/B01M141YOO) [5**Rick and Morty Bottle Opener Capgun Set Bundle with Rick and Morty Portal Gun Bottle Opener Bundle for Adults Plus Bookmark | Rick and Morty Merchandise Collectables**RICK AND MORTY**$18.05**4.4★8 rev](https://www.amazon.com/dp/B0DT4WD312)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAGNET Portal Gun Magnetic Vinyl Sticker Decal Magnet 5**Vision Graphics**$5.95**0 rev1y ago](https://www.amazon.com/dp/B0CG2P7P7J) [**Rick and Morty Bottle Opener Capgun Set Bundle with Rick and Morty Portal Gun Bottle Opener Bundle for Adults Plus Bookmark | Rick and Morty Merchandise Collectables**RICK AND MORTY**$18.05**8 rev1y ago](https://www.amazon.com/dp/B0DT4WD312) [**RICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)**RICK AND MORTY**$34.37**40 rev2y ago](https://www.amazon.com/dp/B0CYQY13N9) [**Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black**Bioworld**$24.56**42 rev3y ago](https://www.amazon.com/dp/B0C2RY7L3J) [**Factory Entertainment Portal Gun Bottle Opener**Factory Entertainment, Inc, us toys, FACCE**$18.00**3 rev3y ago](https://www.amazon.com/dp/B0BN7SDRDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RICK AND MORTY Mens Varsity Jacket - Mens Classic Authentic Varsity Bomber Jacket (Black X-Large)**RICK AND MORTY**$34.37**4.2★**▲ 201%**](https://www.amazon.com/dp/B0CYQY13N9) [**Rick and Morty Portal Time Pre-Curved Bill Adjustable Snapback Hat Cap Black**Bioworld**$24.56**4.6★**▲ 188%**](https://www.amazon.com/dp/B0C2RY7L3J) [**Funko Pop Keychain: Rick and Morty - Rick Toy Figure**Funko**$22.42**4.4★**▲ 171%**](https://www.amazon.com/dp/B01MS758ZT) [**Trends International Rick & Morty Portal - ROOMSCAPES Poster Decal - 18 X 24 Multicolor**Trends International**$15.81**4.6★**▲ 62%**](https://www.amazon.com/dp/B07BB3ZTW5) [**MAGNET Portal Gun Magnetic Vinyl Sticker Decal Magnet 5**Vision Graphics**$5.95**0.0★**▲ 37%**](https://www.amazon.com/dp/B0CG2P7P7J)
**~~View all trending →~~**
## **What buyers say about portal gun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**20%
*“Very nice and sturdy hat”*
**Gifting Purpose**20%
*“Got as a gift for my sister she loves Rick”*
**Size-Overall**17%
*“perfectly palm sized”*
**Soft Feel**10%
*“Super soft fits perfectly all the graphics are stitched not printed best hoodie i ever purchased”*
**Design-Overall**10%
*“the designed looked like the picture”*
**Weight Light**7%
*“It's very light weight”*
**Audio Quality**7%
*“The sound quality was great”*
### **What buyers complain about **
**Rusts/Corrodes**20%
*“The batteries were corroded to the point of damaging the battery compartment”*
**Quality-Overall**20%
*“Not the best quality”*
**Material Quality**20%
*“Felt a little cheap on material”*
**Thickness**10%
*“Thin socks”*
**Touch/Button Controls**10%
*“the Mr. Meeseek button had batteries in it, and they leaked, ruining the button, making the game unplayable”*
**Leak-Proof**10%
*“they leaked”*
### **Top return reasons **
**Defective Material/Parts**18%
**Size-Overall**14%
**Feet Fit**9%
**Comfort-Overall**9%
**Advertised Vs Actual Product**9%
**Battery Inclusion**9%
**Battery Life**9%
**Adhesion/Stickiness**9%
**Audio Quality**5%
**Rusts/Corrodes**5%
## **Common questions**
- **Is portal gun profitable to sell on Amazon United States?**
- The niche generates $1K/yr across 12 tracked products. 90-day search growth is +92.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the portal gun niche?**
- 8 brands and 32 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in portal gun?**
- Top complaints mined from reviews: Rusts/Corrodes, Quality-Overall, Material Quality. The return rate is 1.3%.
- **When does demand for portal gun peak?**
- Demand peaks in Oct–Nov; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the portal gun niche?**
- Listings span $5.95–$39.96; the average listing price is $21.46 (sweet spot $15–$100). The average incumbent carries 649 reviews — the moat a new listing must climb.
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