---
title: "Poker Chips — $6.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/poker-chips"
last_updated: "2026-08-06T12:23:42.193Z"
locale: en
meta:
description: "Niche score 57/100 · $6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $6.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Poker Chips — $6.6M/yr Amazon US Niche (2026) - Flapen"
---
# **poker chips**
**Worth a look**
Shows a $6.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 20Conversion 51Competition 63Returns 49Price range 60Avg price 95Brand share 72Review moat 56Quality gap 19
**Market size**
**Incredible****$6.6M**
$6.6M/yr · 4.0M searches
**Avg price**
**Incredible****$39.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$9.08–$151.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,266.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, poker chips is a $6.6M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poker chips market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$6.0M–$8.0M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**29%**
- Spin Master Games21% - LUOBAO11% - Fat Cat by GLD Products11% - Comie9% - Homwom9% - SEETOOOGAMES9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/poker-chips/trend)
## **Top poker chips search terms**
- **poker chips**1.5M/yr-13.5%3.9% conv. - **poker set**901K/yr-5.2%4.4% conv. - **poker**634K/yr-13.2%0.4% conv. - **poker chip set**294K/yr-13.3%4.4% conv. - **poker chips set**122K/yr-1.7%4.6% conv. - **casino chips**87K/yr-10.0%2.6% conv. - **poker sets with case**92K/yr+3.3%5.1% conv. - **poker chips with numbers**60K/yr-7.8%1.5% conv. - **poker sets**61K/yr-6.5%1.3% conv. - **clay poker chips**59K/yr-12.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/poker-chips/search-terms)
## **Top poker chips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$329K10%$658K15%$987K20%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spin Master Games Cardinal Classics 300-Piece Poker Set with Aluminum Carrying Case & Professional Weight Chips & Poker Dice for Ages 8+**Spin Master Games**$27.59**4.7★3,997 rev](https://www.amazon.com/dp/B08PPZQ2BZ) [2**Fat Cat 500Ct Texas Holdem Poker Chip Set**Fat Cat by GLD Products**$49.44**4.6★11,002 rev](https://www.amazon.com/dp/B0003I68RS) [3**Comie Poker Chips 500PCS Poker Chip Set with Aluminum Travel Case 11.5 Gram Poker Set for Texas Holdem Blackjack Gambling**Comie**$48.44**4.7★844 rev](https://www.amazon.com/dp/B0B2449PWP) [4**LUOBAO 300 Pcs Poker Chips Set for Texas Holdem Clay Poker Set Blackjack Professional Poker Kit with Aluminum Case 2 Decks Cards Dealer Blind Buttons 5 Dice 11.5 Gram Casino Chips for Gambling Games**LUOBAO**$34.82**4.8★557 rev](https://www.amazon.com/dp/B0BMLGLVLT) [5**SEETOOOGAMES 100 Pieces 11.5g Clay Composite Dice Striped Casino Poker Chips- 4 Colors (red Green Black and Blue)**SEETOOOGAMES**$9.93**4.7★350 rev](https://www.amazon.com/dp/B09NDV8RXQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Polar Aurora Poker Chips Gold Dark Poker Set with Black Aluminum Case Modern Design 11.5 Gram Poker Chip Set for Texas Holdem Casino Game Nights Poker Parties (300pcs Blank)**Polar Aurora**$40.10**29 rev6mo ago](https://www.amazon.com/dp/B0GK61NW57) [**Polar Aurora Poker Chips Gold Dark Poker Set with Black Aluminum Case Modern Design 11.5 Gram Poker Chip Set for Texas Holdem Casino Game Nights Poker Parties(200pcs Blank)**Polar Aurora**$31.34**29 rev6mo ago](https://www.amazon.com/dp/B0GK6M1K6Z) [**sharkplay 300 Pcs Poker Chips Set for Texas Holdem 11.5g Clay Chips with Aluminum Carrying Case Playing Cards & Game Buttons**sharkplay**$34.20**23 rev6mo ago](https://www.amazon.com/dp/B0GHSJL2CS) [**300 Chips Professional Poker Chip Set with Aluminum Case 11.5 Gram Composite Clay Chips 2 Decks of Cards 5 Dice & Dealer Button - Perfect for Texas Holdem Blackjack Casino Night (300 pcs)**Petjirohot**$36.07**34 rev6mo ago](https://www.amazon.com/dp/B0GG62TR4L) [**Elbow Room Games 300 Piece Poker Set Includes Colored Chips Dice Dealer and Blind Chips Deck of Cards in a Carrying Case**Elbow Room**$25.89**62 rev10mo ago](https://www.amazon.com/dp/B0FPXTJHK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Polar Aurora Poker Chips Gold Dark Poker Set with Black Aluminum Case Modern Design 11.5 Gram Poker Chip Set for Texas Holdem Casino Game Nights Poker Parties(200pcs Blank)**Polar Aurora**$31.34**4.6★**▲ 371%**](https://www.amazon.com/dp/B0GK6M1K6Z) [**Polar Aurora Poker Chips Gold Dark Poker Set with Black Aluminum Case Modern Design 11.5 Gram Poker Chip Set for Texas Holdem Casino Game Nights Poker Parties (300pcs Blank)**Polar Aurora**$40.10**4.6★**▲ 370%**](https://www.amazon.com/dp/B0GK61NW57) [**sharkplay 300 Pcs Poker Chips Set for Texas Holdem 11.5g Clay Chips with Aluminum Carrying Case Playing Cards & Game Buttons**sharkplay**$34.20**4.9★**▲ 232%**](https://www.amazon.com/dp/B0GHSJL2CS) [**300 Chips Professional Poker Chip Set with Aluminum Case 11.5 Gram Composite Clay Chips 2 Decks of Cards 5 Dice & Dealer Button - Perfect for Texas Holdem Blackjack Casino Night (300 pcs)**Petjirohot**$36.07**4.8★**▲ 172%**](https://www.amazon.com/dp/B0GG62TR4L) [**Spin Master Games Cardinal Classics 100-Piece Poker Chips Set Classic Family Board Game Poker Set for Beginners & Experts Kids & Family 2-10 Players for Ages 8 & Up**Spin Master Games**$12.78**4.7★**▲ 68%**](https://www.amazon.com/dp/B0DSCJHN9S)
**~~View all trending →~~**
## **What buyers say about poker chips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“good quality cards”*
**Value For Money**14%
*“Worth it”*
**Weight Heavy**7%
*“heavy which I love”*
**Weight Light**6%
*“Lightweight”*
**Fun/Entertainment Experience**5%
*“Great for family fun”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Durability**4%
*“seems durable”*
**Color**3%
*“Bright colors”*
**Gifting Purpose**3%
*“A gift for my grandson”*
**Size-Overall**2%
*“Good size”*
### **What buyers complain about **
**Quality-Overall**18%
*“Low quality”*
**Weight Heavy**8%
*“I will say that it is far heavier than I expected it to be”*
**Strength**7%
*“Box is not that sturdy”*
**Thickness**5%
*“Several of the poker chips were not consistent in thickness”*
**Material Quality**3%
*“the brief case is not especially the material inside”*
**Color**3%
*“Plus, the chip color could be a little more vibrant honestly”*
**Product Condition**3%
*“several were not in acceptable new condition”*
**Portability**3%
*“Need better box to carry”*
**Print Quality**2%
*“where the printing on the N is broken up. see the second photo”*
**Durability**2%
*“The issue is that one of the clasps has already broken off the case”*
### **Top return reasons **
**Value For Money**18%
**Quality-Overall**16%
**Size-Overall**15%
**Weight Heavy**14%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**8%
**Color**4%
**Product Condition**3%
**Material Quality**2%
**Strength**1%
## **Common questions**
- **Is poker chips profitable to sell on Amazon United States?**
- The niche generates $6.6M/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the poker chips niche?**
- 18 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in poker chips?**
- Top complaints mined from reviews: Quality-Overall, Weight Heavy, Strength. The return rate is 3.1%.
- **When does demand for poker chips peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the poker chips niche?**
- Listings span $9.08–$151.59; the average listing price is $39.80 (sweet spot $15–$100). The average incumbent carries 1,266 reviews — the moat a new listing must climb.
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