---
title: "Pokemon Sword and Shield — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pokemon-sword-and-shield"
last_updated: "2026-08-08T16:36:54.524Z"
locale: en
meta:
description: "Niche score 34/100 · $75K/yr market · 86K searches/yr · $94.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $75K/yr market · 86K searches/yr · $94.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Sword and Shield — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon sword and shield**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 38Conversion 12Competition 28Returns 98Price range 15Avg price 77Brand share 0Review moat 23Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$94.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****8,210.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$75K**
$75K/yr · 86K searches
**Price range**
**Bad****$11.49–$562.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pokemon sword and shield is a $75K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon sword and shield market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$118K–$142K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#746**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **47%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**184**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Nintendo66% - Pokémon34%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +10.0% search growth over the last 90 days.
2K2KBlack Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/pokemon-sword-and-shield/trend)
## **Top pokemon sword and shield search terms**
- **pokemon sword and shield**38K/yr+9.5%1.3% conv. - **sword and shield pokemon**16K/yr+20.0%0.6% conv. - **pokemon sword and shield cards**9K/yr+4.9%0.4% conv. - **pokemon cards sword and shield**6K/yr+3.8%0.4% conv. - **sword and shield pokemon cards**8K/yr+5.8%0.2% conv. - **sword and shield booster box**3K/yr+37.9%0.0% conv. - **pokmon sword and shield**4K/yr-18.1%1.0% conv. - **pokemon sword and shield booster box**3K/yr-4.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pokemon-sword-and-shield/search-terms)
## **Top pokemon sword and shield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokmon Sword - Nintendo Switch**Nintendo**$52.22**4.8★26,785 rev](https://www.amazon.com/dp/B07PC7X38X) [2**Pokemon Sword and Pokemon Shield Double Pack - Nintendo Switch Double Pack Edition**Nintendo**$247.13**4.2★4,921 rev](https://www.amazon.com/dp/B07ST7LY8F) [3**Pokemon TCG: Sword & Shield Booster Pack**Pokémon**$14.27**4.4★1,019 rev](https://www.amazon.com/dp/B083TDG6WY) [4**Pokemon Shield - Nintendo Switch (European Version)**Nintendo**$52.67**4.8★26,110 rev](https://www.amazon.com/dp/B07DMB257X) [5**Pokemon Sword and Shield Astral Radiance Booster Build & Battle Box - 4 Booster Packs!**Pokémon**$55.77**4.5★1,225 rev](https://www.amazon.com/dp/B09S7SY6PR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokemon Trading Card Game Random Sealed 3 Booster Packs 100% Authentic**Pokémon**$28.38**1,776 rev3y ago](https://www.amazon.com/dp/B0BKGX74WP) [**Pokemon TCG: Sword & Shield Ultra-Premium Collection Charizard**Pokémon**$562.23**2,889 rev3y ago](https://www.amazon.com/dp/B0B9M6N4F1) [**Pokemon TCG: 3 Booster Packs & 1 Random Foil | Includes 3 Blister Packs of Random Cards & 1 Individually Packed Holofoil Promo Card 097712556710**Pokémon**$29.29**24,063 rev4y ago](https://www.amazon.com/dp/B09YS3LL3N) [**Pokemon Sword and Shield Astral Radiance Booster Build & Battle Box - 4 Booster Packs!**Pokémon**$55.77**1,225 rev4y ago](https://www.amazon.com/dp/B09S7SY6PR) [**Pokemon TCG: Build & Battle Kit - Battle Styles**Pokémon**$54.33**487 rev5y ago](https://www.amazon.com/dp/B091SKLWCN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon TCG: 3 Booster Packs & 1 Random Foil | Includes 3 Blister Packs of Random Cards & 1 Individually Packed Holofoil Promo Card 097712556710**Pokémon**$29.29**4.3★**▲ 164%**](https://www.amazon.com/dp/B09YS3LL3N) [**Pokemon Trading Card Game Random Sealed 3 Booster Packs 100% Authentic**Pokémon**$28.38**3.9★**▲ 98%**](https://www.amazon.com/dp/B0BKGX74WP) [**Pokemon TCG: Build & Battle Kit - Battle Styles**Pokémon**$54.33**4.4★**▲ 64%**](https://www.amazon.com/dp/B091SKLWCN) [**Pokemon Sword (English/Nordic Box) (Nintendo Switch)**Nintendo**$65.96**4.8★**▲ 60%**](https://www.amazon.com/dp/B086NR7T95) [**Pokemon Sword and Pokemon Shield Double Pack - Nintendo Switch Double Pack Edition**Nintendo**$247.13**4.2★**▲ 38%**](https://www.amazon.com/dp/B07ST7LY8F)
**~~View all trending →~~**
## **What buyers say about pokemon sword and shield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Correct Contents**33%
*“3 packs of perfect order”*
**Value For Money**16%
*“Good price”*
**Collectibles**15%
*“Great packs”*
**Fun/Entertainment Experience**6%
*“Very interactive game”*
**Advertised Vs Actual Product**6%
*“Item as described”*
**Quality-Overall**3%
*“Good quality”*
**Gifting Purpose**3%
*“Gift”*
**Ease Of Use**3%
*“they are just easy to find packs”*
**Material Quality**0%
*“But still solid”*
**Suitability Beginner**0%
*“Good for beginners”*
### **What buyers complain about **
**Value For Money**45%
*“It would have been cheaper to buy these packs from somewhere else”*
**Advertised Vs Actual Product**25%
*“Bad advertising”*
**Quality-Overall**13%
*“what garbage”*
**Ethical Trade/Fair Trade**3%
*“this seller is extremely deceptive”*
**Product Condition**1%
*“they looked opened”*
**Weight Heavy**0%
*“Possibly weighed”*
**Design-Overall**0%
*“The art isnt as good as other sets”*
**Size-Overall**0%
*“i got really worried that it was just 1 set bc of how small it was”*
**Ease Of Use**0%
*“2/ one pack was very difficult to open as if it was resealed”*
**Adhesion/Stickiness**0%
*“the extra amount of glue sticking packs together”*
### **Top return reasons **
**Value For Money**34%
**Advertised Vs Actual Product**17%
**Product Condition**13%
**Difficulty Level**8%
**Functionality-Overall**6%
**Fun/Entertainment Experience**6%
**Gifting Purpose**6%
**Software/Application**6%
**Display-Overall**3%
## **Common questions**
- **Is pokemon sword and shield profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 15 tracked products. 90-day search growth is +10.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the pokemon sword and shield niche?**
- 2 brands and 184 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pokemon sword and shield?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- **When does demand for pokemon sword and shield peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the pokemon sword and shield niche?**
- Listings span $11.49–$562.23; the average listing price is $94.71 (sweet spot $15–$100). The average incumbent carries 8,211 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)