---
title: "Pokemon Playmat — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pokemon-playmat"
last_updated: "2026-08-08T11:46:39.961Z"
locale: en
meta:
description: "Niche score 54/100 · $199K/yr market · 447K searches/yr · $24.05 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $199K/yr market · 447K searches/yr · $24.05 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pokemon Playmat — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon playmat**
**Worth a look**
Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 39Growth 52Conversion 23Competition 58Returns 97Price range 83Avg price 95Brand share 52Review moat 76Quality gap 21
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.16–$49.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****473.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$199K**
$199K/yr · 447K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, pokemon playmat is a $199K/yr Amazon United States market (447K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon playmat market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$192K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#530**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**21%**
- Pokémon32% - MTG Decks & More17% - Biouai11% - Extalas8% - achabe6% - Jedaloke5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/pokemon-playmat/trend)
## **Top pokemon playmat search terms**
- **pokemon playmat**199K/yr+27.3%1.2% conv. - **pokemon mat**64K/yr+16.2%1.8% conv. - **pokemon play mat**31K/yr+19.9%1.4% conv. - **pokemon tcg playmat**29K/yr+25.7%0.8% conv. - **pokemon card mat**14K/yr+19.3%1.7% conv. - **pokemon battle mat**11K/yr+20.8%1.8% conv. - **pokemon playing mat**11K/yr+13.3%1.9% conv. - **playmat pokemon**10K/yr+14.9%0.6% conv. - **pokemon tcg mat**9K/yr+4.4%1.4% conv. - **pokemon game mat**9K/yr+28.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pokemon-playmat/search-terms)
## **Top pokemon playmat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$30K20%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Charizard Vmax - Playmat - Ultra Premium Collection**Pokémon**$13.88**4.4★268 rev](https://www.amazon.com/dp/B0BKK2W4G1) [2**Mega Charizard Playmat - Mega Charizard X ex Ultra Premium Collection UPC - MTG Decks & More Compatible with Pokemon TCG!**MTG Decks & More**$16.37**4.7★16 rev](https://www.amazon.com/dp/B0GPNHTTY5) [3**Pokemon 151 Ultra Premiem Collection Playmat - Mew and Kanto Pokedex**Pokémon**$18.77**4.6★138 rev](https://www.amazon.com/dp/B0CK7SXGNS) [4**Large Gaming Mouse Pad Japanese Ukiyoe Anime Dragon Mousepad Stitched Edges Non-Slip Rubber Base Long Extended Desk Mouse Mat(31.5x12)**achabe**$23.41**4.7★83 rev](https://www.amazon.com/dp/B0F6D6KGR9) [5**Extalas Playmat for Trading Card Game 2-Player Trainer Mat with 31 Damage Counters and Professional Storage Bag**Extalas**$26.36**4.6★108 rev](https://www.amazon.com/dp/B0CRBKCS4J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Playmat - Pikachu - Ultimate Collection!**MTG Decks & More**$22.39**3 rev4mo ago](https://www.amazon.com/dp/B0GTFPZDCP) [**Playmat Set for TCG 2-Player Trainer TCG Playmat 2 PCS with 38 Damage Counters 2 Trading Card Cases 65 Card Sleeves and Professional Storage Bag**Atgvbcq**$27.38**9 rev4mo ago](https://www.amazon.com/dp/B0GSTK2NCL) [**Mega Charizard Playmat - Mega Charizard X ex Ultra Premium Collection UPC - MTG Decks & More Compatible with Pokemon TCG!**MTG Decks & More**$16.37**16 rev5mo ago](https://www.amazon.com/dp/B0GPNHTTY5) [**Premium Playmat - Pikachu Squirtle Charmander Bulbasaur - Premium Collection**MTG Decks & More**$23.65**3 rev5mo ago](https://www.amazon.com/dp/B0GP6N5RR4) [**Jedaloke 24 Playmat for Trading Card Games with Damage Counters 2 Player Gaming Mat Board Stadium with Playmat Bag Red-White 2mm Thick**Jedaloke**$20.96**14 rev6mo ago](https://www.amazon.com/dp/B0GHHG1W42)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Playmat Set for TCG 2-Player Trainer TCG Playmat 2 PCS with 38 Damage Counters 2 Trading Card Cases 65 Card Sleeves and Professional Storage Bag**Atgvbcq**$27.38**4.7★**▲ 161%**](https://www.amazon.com/dp/B0GSTK2NCL) [**Premium Playmat - Pikachu - Ultimate Collection!**MTG Decks & More**$22.39**5.0★**▲ 158%**](https://www.amazon.com/dp/B0GTFPZDCP) [**Jedaloke 24 Playmat for Trading Card Games with Damage Counters 2 Player Gaming Mat Board Stadium with Playmat Bag Red-White 2mm Thick**Jedaloke**$20.96**4.9★**▲ 143%**](https://www.amazon.com/dp/B0GHHG1W42) [**Pokmon TCG: Trainers Toolkit**Pokémon**$37.79**4.5★**▲ 137%**](https://www.amazon.com/dp/B0FLP56YW2) [**Mega Charizard Playmat - Mega Charizard X ex Ultra Premium Collection UPC - MTG Decks & More Compatible with Pokemon TCG!**MTG Decks & More**$16.37**4.7★**▲ 124%**](https://www.amazon.com/dp/B0GPNHTTY5)
**~~View all trending →~~**
## **What buyers say about pokemon playmat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Awesome Quality”*
**Value For Money**11%
*“Worth the price”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Design-Overall**8%
*“Cool design”*
**Material Quality**6%
*“Durable material”*
**Color**6%
*“Colors are beautiful”*
**Fun/Entertainment Experience**5%
*“Fun”*
**Size-Overall**4%
*“Good size”*
**Collectibles**4%
*“Nice kit”*
**Graphic/Print**2%
*“the print itself is also really cool”*
### **What buyers complain about **
**Quality-Overall**18%
*“The manufacturing and quality control standards appear to be very poor”*
**Advertised Vs Actual Product**11%
*“Missing one of the advertised Ace Spec cards”*
**Size-Overall**8%
*“Bigger than expected”*
**Color**8%
*“Little darker printed than expected”*
**Thickness**7%
*“It is actually thicker than I expected it to be”*
**Print Quality**6%
*“They proceeded to print essentially 5 more incorrectly”*
**Smell**3%
*“Be warned that rubber factory smell”*
**Gifting Purpose**3%
*“I can't give these as gifts”*
**Thin**3%
*“Super thin, not regular thickness”*
**Material Quality**3%
*“However, the fabric and material are very cheap and poor quality youre not getting your value for your money”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**16%
**Quality-Overall**9%
**Length**9%
**Color**6%
**Value For Money**5%
**Design-Overall**5%
**Material Quality**4%
**Product Condition**4%
**Grip**2%
## **Common questions**
- **Is pokemon playmat profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 27 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +22.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the pokemon playmat niche?**
- 13 brands and 92 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in pokemon playmat?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.
- **When does demand for pokemon playmat peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the pokemon playmat niche?**
- Listings span $9.16–$49.20; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.
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