---
title: "Pokemon Crafts — $345K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pokemon-crafts"
last_updated: "2026-08-08T15:55:38.815Z"
locale: en
meta:
description: "Niche score 41/100 · $345K/yr market · 408K searches/yr · $8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $345K/yr market · 408K searches/yr · $8.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pokemon Crafts — $345K/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon crafts**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 42Conversion 86Competition 6Returns 96Price range 0Avg price 24Brand share 0Review moat 77Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****454.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$345K**
$345K/yr · 408K searches
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.69**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.72–$14.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pokemon crafts is a $345K/yr Amazon United States market (408K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon crafts market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$348K–$435K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Crayola60% - Bendon35% - ARKAID5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/pokemon-crafts/trend)
## **Top pokemon crafts search terms**
- **pokemon coloring book**213K/yr+15.6%6.5% conv. - **pokemon sticker book**105K/yr+22.5%0.3% conv. - **pokemon coloring**21K/yr+17.1%3.5% conv. - **pokemon coloring books for kids 6-8**15K/yr-0.0%11.0% conv. - **pokemon coloring books**13K/yr+11.5%3.5% conv. - **pokmon coloring book**11K/yr-5.6%5.4% conv. - **coloring book pokemon**8K/yr+26.1%4.8% conv. - **pokemon stickers book**5K/yr+3.1%0.7% conv. - **pikachu coloring book**6K/yr-2.7%8.8% conv. - **pokemon coloring books for kids 4-6**6K/yr-54.4%16.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pokemon-crafts/search-terms)
## **Top pokemon crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$52K30%$104K45%$155K60%$207K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**4.8★874 rev](https://www.amazon.com/dp/B0DY324Q92) [2**Pokemon Coloring Book for Kids - Advanced Activity Book Bundle with Cards**Bendon**$9.20**4.7★402 rev](https://www.amazon.com/dp/B0CG7YNS8Y) [3**Crayola - Pokemon Colouring book - 48 pages**Crayola**$6.05**4.6★80 rev](https://www.amazon.com/dp/B0BT3D2T6G) [4**Bendon Pokmon 192-Page Coloring Book for Kids Large Coloring Book for Boys & Girls Ages 3-10 Official Book Featuring Pikachu and Favorite Pokmon Characters**Bendon**$7.04**4.0★13 rev](https://www.amazon.com/dp/1690286237) [5**ARKAID Pokemon Yellow and Blue Sports Wrap Sunglasses**ARKAID**$14.83**4.7★145 rev](https://www.amazon.com/dp/B0D9C9KFGB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bendon Pokmon 192-Page Coloring Book for Kids Large Coloring Book for Boys & Girls Ages 3-10 Official Book Featuring Pikachu and Favorite Pokmon Characters**Bendon**$7.04**13 rev5mo ago](https://www.amazon.com/dp/1690286237) [**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**874 rev1y ago](https://www.amazon.com/dp/B0DY324Q92) [**ARKAID Pokemon Yellow and Blue Sports Wrap Sunglasses**ARKAID**$14.83**145 rev2y ago](https://www.amazon.com/dp/B0D9C9KFGB) [**Pokemon Coloring Book for Kids with Puffy Stickers + Cards Activity Bundle**Bendon**$8.99**103 rev2y ago](https://www.amazon.com/dp/B0CXQ772X8) [**Pokemon Coloring Book for Kids - Advanced Activity Book Bundle with Cards**Bendon**$9.20**402 rev2y ago](https://www.amazon.com/dp/B0CG7YNS8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARKAID Pokemon Yellow and Blue Sports Wrap Sunglasses**ARKAID**$14.83**4.7★**▲ 215%**](https://www.amazon.com/dp/B0D9C9KFGB) [**Bendon Pokmon 192-Page Coloring Book for Kids Large Coloring Book for Boys & Girls Ages 3-10 Official Book Featuring Pikachu and Favorite Pokmon Characters**Bendon**$7.04**4.0★**▲ 212%**](https://www.amazon.com/dp/1690286237) [**Crayola - Pokemon Colouring book - 48 pages**Crayola**$6.05**4.6★**▲ 14%**](https://www.amazon.com/dp/B0BT3D2T6G) [**Pokemon Coloring Book for Kids with Puffy Stickers + Cards Activity Bundle**Bendon**$8.99**4.6★**▼ 12%**](https://www.amazon.com/dp/B0CXQ772X8) [**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**4.8★**▼ 16%**](https://www.amazon.com/dp/B0DY324Q92)
**~~View all trending →~~**
## **What buyers say about pokemon crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**22%
*“Great Xmas gift”*
**Color**20%
*“pictures to color”*
**Fun/Entertainment Experience**17%
*“Overall it is a fun and affordable activity that keeps kids busy and happy”*
**Value For Money**12%
*“Worth it”*
**Quality-Overall**8%
*“Great value for the money the quality of these stickers is just what I was looking for”*
**Size-Overall**6%
*“Fit good”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Strength**3%
*“And seem very sturdy for the price”*
### **What buyers complain about **
**Value For Money**18%
*“Poor value for the money”*
**Color**14%
*“he hasnt actually colored in it yet”*
**Thickness**14%
*“It is thin and greyish white”*
**Size-Overall**12%
*“with stickers that were larger than I expected”*
**Advertised Vs Actual Product**10%
*“the description for Kids is misleading”*
**Quality-Overall**7%
*“Ok. Not the best”*
### **Top return reasons **
**Size-Overall**67%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Quality-Overall**3%
**Color**3%
**Gifting Purpose**2%
**Scratch Resistance**1%
**Width**1%
**Display Colors**1%
**Thin**1%
## **Common questions**
- **Is pokemon crafts profitable to sell on Amazon United States?**
- The niche generates $345K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the pokemon crafts niche?**
- 3 brands and 18 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pokemon crafts?**
- Top complaints mined from reviews: Value For Money, Color, Thickness. The return rate is 0.7%.
- **When does demand for pokemon crafts peak?**
- Demand peaks in Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pokemon crafts niche?**
- Listings span $5.72–$14.83; the average listing price is $8.69 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.
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