---
title: "Playmat Holder — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/playmat-holder"
last_updated: "2026-08-08T11:05:36.174Z"
locale: en
meta:
description: "Niche score 54/100 · $73K/yr market · 82K searches/yr · $19.64 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $73K/yr market · 82K searches/yr · $19.64 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Playmat Holder — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **playmat holder**
**Worth a look**
Shows a thin review moat (173 avg reviews), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 21Conversion 55Competition 69Returns 82Price range 78Avg price 87Brand share 88Review moat 91Quality gap 27
**Review moat**
**Great****172.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.64**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.19–$39.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 82K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, playmat holder is a $73K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **playmat holder market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$98K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **26.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**47%**
Top 20: 92%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**46%**
- DHRRDE14% - NERD GEAR10% - Svxtoby10% - Xykzra8% - FETUSI7% - Rexmica7%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -7.5% search growth over the last 90 days.
2K2KDec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/playmat-holder/trend)
## **Top playmat holder search terms**
- **playmat holder**38K/yr-14.8%4.2% conv. - **playmat storage**20K/yr+8.4%4.0% conv. - **mtg playmat holder**9K/yr-18.5%3.2% conv. - **tcg playmat holder**5K/yr-21.1%2.8% conv. - **mtg mat holder**4K/yr+26.2%3.3% conv. - **play mat holder**4K/yr-1.4%3.0% conv. - **playmat holder mtg**2K/yr+13.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/playmat-holder/search-terms)
## **Top playmat holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DHRRDE Playmat Tube for MTG - Portable Hangable Door Organizer with 2 Hooks Fits for 12+1 Card Game Storage with Clear Slots for TCG/RPG Mats (12 tubes)**DHRRDE**$15.68**4.7★56 rev](https://www.amazon.com/dp/B0F7M1ZTWF) [2**NERD GEAR Playmat Sanctuary - MTG Playmat Holder & Organizer Solution - Stores 12 TCG Mats + Tube - Ideal for Magic Playmats - Premium Playmat TCG Storage (Black)**NERD GEAR**$39.88**4.8★129 rev](https://www.amazon.com/dp/B0DV8HVYJ3) [3**Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)**Xykzra**$18.15**4.6★26 rev](https://www.amazon.com/dp/B0F99M7V4Y) [4**Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots**Svxtoby**$24.91**4.5★50 rev](https://www.amazon.com/dp/B0FSD5TRT1) [5**JIEENDLESSLUS Playmat Tube Storage & Hanging Holder Organizer for MTG**JIEENDLESSLUS**$14.64**4.6★28 rev](https://www.amazon.com/dp/B0F54L9YFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Playmat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks**EKIXINKARA**$13.01**1 rev3mo ago](https://www.amazon.com/dp/B0GWTKLBNQ) [**Playmat Tube Storage Bag Hangable Playmat Holder with 2 Hooks & Mesh Pockets Playmat Case for MTG/TCG/RPG Fits 12+1 Game Mats with Transparent PVC Slots (12 Tubes)**Xykzra**$18.15**26 rev5mo ago](https://www.amazon.com/dp/B0F99M7V4Y) [**Playmat Holder Fits 12+1 Card Game Playmats with Transparent Plastic Slots**Svxtoby**$24.91**50 rev7mo ago](https://www.amazon.com/dp/B0FSD5TRT1) [**MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube**Svxtoby**$19.37**50 rev7mo ago](https://www.amazon.com/dp/B0FSD2LXG8) [**3 PCS Playmat Tube Hexagonal Shape**sabermaster**$19.91**22 rev7mo ago](https://www.amazon.com/dp/B0G5FTQKD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Playmat Tube Storage Bag 12+1 Hanging Playmat Organizer for MTG/TCG Playmats Oxford Cloth Holder with Clear PVC Windows Roll-Up Compact Design Includes 2 Metal Door Hooks**EKIXINKARA**$13.01**4.0★**▲ 219%**](https://www.amazon.com/dp/B0GWTKLBNQ) [**3 PCS Playmat Tube Hexagonal Shape**sabermaster**$19.91**3.8★**▲ 210%**](https://www.amazon.com/dp/B0G5FTQKD5) [**Prism-Shaped Playmat Tube with Single Cap Non-Slip TCG Playmat Holder Anti-Roll Storage Case Transparent Mat Tube (1-Pack)**MAJUNEY**$8.19**4.2★**▲ 105%**](https://www.amazon.com/dp/B0FJSJBGTX) [**Easecos Playmat Tube Case Portable Game Play Mat Storage Bag with Adjustable Strap Compatiable with TCG/MTG Playmat Game Mat Carry Case with Trading Card Holder and Dice Pocket**Easecos**$23.41**4.8★**▲ 60%**](https://www.amazon.com/dp/B0FWCH8SZ9) [**MTG Playmat Holder & Organizer Solution - Stores 6 TCG Mats + 1 Tube**Svxtoby**$19.37**4.5★**▲ 52%**](https://www.amazon.com/dp/B0FSD2LXG8)
**~~View all trending →~~**
## **What buyers say about playmat holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Storage Capacity**13%
*“Great storage,”*
**Size-Overall**10%
*“Just the right size”*
**Quality-Overall**10%
*“good quality tubes”*
**Advertised Vs Actual Product**9%
*“Exactly as pictured”*
**Durability**6%
*“Durable”*
**Value For Money**6%
*“Worth every penny”*
**Design-Overall**5%
*“Premium design, love it”*
**Material Quality**5%
*“the material is high quality”*
**Strength**5%
*“the construction feels robust”*
**Ease Of Use**4%
*“Easy Way to Store”*
### **What buyers complain about **
**Size-Overall**22%
*“it's a tight fit”*
**Thickness**10%
*“it was a little too dense”*
**Value For Money**5%
*“0n the cheap side for how expensive it is”*
**Strap/String Quality**5%
*“all good other than the strap sometimes coming undone which is a bit annoying”*
**Strength**4%
*“they are a bit flimsy”*
**Material Quality**4%
*“The material is plastic”*
**Smell**4%
*“Slight chemical smell upon opening that quickly went away after letting it air out for a day or two”*
**Ease Of Use**3%
*“Very frustrating to use”*
**Hard Feel**3%
*“Not a hard case”*
**Design-Overall**3%
*“The cap is decent not the most secure design”*
### **Top return reasons **
**Size-Overall**62%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Storage Capacity**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Strength**2%
**Thickness**2%
**Compatibility-Overall**1%
**Hard Feel**1%
## **Common questions**
- **Is playmat holder profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 37 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the playmat holder niche?**
- 29 brands and 64 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in playmat holder?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.7%.
- **What does it cost to enter the playmat holder niche?**
- Listings span $8.19–$39.88; the average listing price is $19.64 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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