---
title: "Search terms — playing cards 12 pack - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/playing-cards-12-pack/search-terms"
last_updated: "2026-08-08T13:46:19.166Z"
locale: en
meta:
  description: "Niche score 54/100 · $620K/yr market · 321K searches/yr · $21.03 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $620K/yr market · 321K searches/yr · $21.03 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — playing cards 12 pack - Flapen"
---

# **playing cards 12 pack**

**Worth a look**

Shows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 65Growth 24Conversion 84Competition 41Returns 96Price range 81Avg price 90Brand share 35Review moat 49Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.03**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.96–$38.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$620K**

$620K/yr · 321K searches

**Review moat**

**Okay****1,585.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms