---
title: "Playdoh Tub — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/playdoh-tub"
last_updated: "2026-08-08T11:48:30.444Z"
locale: en
meta:
description: "Niche score 39/100 · $57K/yr market · 58K searches/yr · $22.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $57K/yr market · 58K searches/yr · $22.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Playdoh Tub — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **playdoh tub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 23Conversion 54Competition 38Returns 94Price range 84Avg price 93Brand share 0Review moat 24Quality gap 25
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.45–$76.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,043.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$57K**
$57K/yr · 58K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, playdoh tub is a $57K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **playdoh tub market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**0%**
- Crayola83% - Play-Doh12% - Wolwefa2% - Colorations2% - ESSENSON1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/playdoh-tub/trend)
## **Top playdoh tub search terms**
- **crayola dough**17K/yr-20.4%1.6% conv. - **crayola play dough**12K/yr+63.4%1.5% conv. - **yellow playdoh**10K/yr-21.1%0.9% conv. - **modeling dough for kids**4K/yr-8.2%0.9% conv. - **yellow playdough**4K/yr+0.7%0.7% conv. - **playdough tub**3K/yr+8.5%2.4% conv. - **playdoh tub**4K/yr-17.8%2.8% conv. - **crayola playdoh**2K/yr+10.5%0.9% conv. - **play doh tub**2K/yr-13.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/playdoh-tub/search-terms)
## **Top playdoh tub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Orange Dough 3 lb. Resealable Bucket Toys for Kids Gift**Crayola**$12.63**4.4★1,811 rev](https://www.amazon.com/dp/B000QE2C9W) [2**Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up**Crayola**$8.82**4.6★6,055 rev](https://www.amazon.com/dp/B011EG5KTO) [3**Crayola Dough Classpack - 8 Assorted Colors (48 Count) 3oz Kids Dough Classroom Supplies Teacher Must Haves Nontoxic Ages 3+**Crayola**$42.91**4.5★143 rev](https://www.amazon.com/dp/B08547XJVB) [4**Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts**Crayola**$13.63**4.4★1,811 rev](https://www.amazon.com/dp/B000F8V26S) [5**Crayola Modeling Dough Blue Bulk Classroom & Art Supplies For Kids 3lb Resealable Bucket**Crayola**$13.28**4.4★1,811 rev](https://www.amazon.com/dp/B000KI7XA2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wolwefa Yellow Air Dry Clay 12 Packs Foam Clay Air Dry Foam Clay for Kids Moldable Super Light Weight Clay Perfect for Arts Crafts Classroom Teaching**Wolwefa**$8.26**189 rev1y ago](https://www.amazon.com/dp/B0FCSRHQ3Z) [**Play-Doh 9 Pack Favorite Color Set Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Back to School Gifts & Prizes Preschool Toys Ages 2+ (Amazon Exclusive)**Play-Doh**$10.06**2,225 rev2y ago](https://www.amazon.com/dp/B0CP417FBD) [**Play-Doh 22 Pack Ultimate Color Variety Bulk Assorted Colors 2 & 4 Ounce Modeling Compound Cans Kids Arts & Crafts Preschool Toys Ages 2+ (Amazon Exclusive)**Play-Doh**$21.29**1,311 rev2y ago](https://www.amazon.com/dp/B0CP43PDCW) [**Crayola Silly Scents Dough 60pk x 1oz Easter Day Gifts & Party Favors Kids Toys for Party Favor Bags Modeling Clay Allergen-Friendly Non-Toxic Candy Creativity Alternative**Crayola**$24.40**373 rev3y ago](https://www.amazon.com/dp/B0C95D5XWL) [**Colorations Wheat & Gluten-Free Dough 6 Classic Colors 1.5 lb Each**Colorations**$53.53**53 rev3y ago](https://www.amazon.com/dp/B0C896M7V8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Dough - Red (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts**Crayola**$12.84**4.4★**▲ 278%**](https://www.amazon.com/dp/B001E67BQU) [**Wolwefa Yellow Air Dry Clay 12 Packs Foam Clay Air Dry Foam Clay for Kids Moldable Super Light Weight Clay Perfect for Arts Crafts Classroom Teaching**Wolwefa**$8.26**4.4★**▲ 180%**](https://www.amazon.com/dp/B0FCSRHQ3Z) [**Crayola Dough - Purple (3lb) Bulk Modeling Dough for Kids Clay Alternative Resealable Tub Ages 3+ Great for Kids Arts & Crafts**Crayola**$13.63**4.4★**▲ 152%**](https://www.amazon.com/dp/B000F8V26S) [**Crayola Modeling Clay 3/5 Ounce Packs Assorted Classic Colors Set of 8**Crayola**$5.45**4.5★**▲ 97%**](https://www.amazon.com/dp/B011Q25T6K) [**Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up**Crayola**$8.82**4.6★**▲ 90%**](https://www.amazon.com/dp/B011EG5KTO)
**~~View all trending →~~**
## **What buyers say about playdoh tub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Cost effective”*
**Fun/Entertainment Experience**14%
*“Fun for kids”*
**Color**13%
*“Color was bright”*
**Quality-Overall**8%
*“Great quality for price point”*
**Gifting Purpose**7%
*“Fun gift”*
**Ease Of Use**7%
*“Easy to use”*
**Size-Overall**6%
*“Perfect size”*
**Educational-Overall**3%
*“Great for classrooms”*
**Creativity**3%
*“Great for family fun and creativity”*
**Soft Feel**2%
*“It is soft”*
### **What buyers complain about **
**Color**13%
*“Not White”*
**Moist/Dry**11%
*“doesnt dry well at all”*
**Durability**8%
*“breakable”*
**Ease Of Use**7%
*“Not easy to use”*
**Hard Feel**5%
*“hard to get smooth”*
**Product Condition**5%
*“used when it arrived”*
**Size-Overall**5%
*“run big”*
**Adhesion/Stickiness**4%
*“It is somewhat rather sticky”*
**Quality-Overall**3%
*“Garbage”*
**Texture/Consistency-Overall**3%
*“Odd texture”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**17%
**Moist/Dry**13%
**Material Quality**12%
**Color**7%
**Advertised Vs Actual Product**5%
**Hard Feel**4%
**Functionality-Overall**3%
**Smell**3%
**Quality-Overall**3%
## **Common questions**
- **Is playdoh tub profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 21 tracked products. 90-day search growth is -3.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the playdoh tub niche?**
- 5 brands and 75 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in playdoh tub?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.1%.
- **When does demand for playdoh tub peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the playdoh tub niche?**
- Listings span $5.45–$76.41; the average listing price is $22.00 (sweet spot $15–$100). The average incumbent carries 5,044 reviews — the moat a new listing must climb.
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