---
title: "Play Sink — $782K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/play-sink"
last_updated: "2026-08-08T11:05:40.210Z"
locale: en
meta:
description: "Niche score 54/100 · $782K/yr market · 746K searches/yr · $32.09 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $782K/yr market · 746K searches/yr · $32.09 avg price. Soft demand (-10.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Play Sink — $782K/yr Amazon US Niche (2026) - Flapen"
---
# **play sink**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but soft demand (-10.9% this quarter) keeps it on the watch list.
Market size 72Growth 20Conversion 41Competition 40Returns 45Price range 95Avg price 95Brand share 45Review moat 39Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$32.09**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.55–$62.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$782K**
$782K/yr · 746K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,567.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, play sink is a $782K/yr Amazon United States market (746K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **play sink market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$642K–$802K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 91%
**Open market**
**19%**
- CUTE STONE50% - B. toys10% - Pupu Pig9% - MEWOCHEE5% - JUKUDAHU4% - Asweets4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/play-sink/trend)
## **Top play sink search terms**
- **play sink**161K/yr-8.5%2.9% conv. - **play sink with running water**133K/yr-13.4%3.5% conv. - **toddler sink**50K/yr-23.9%2.9% conv. - **toy sink**43K/yr-12.0%3.3% conv. - **kids sink with running water**39K/yr-19.0%3.3% conv. - **play sink for toddlers 1-3**37K/yr-28.7%2.5% conv. - **kids play sink**31K/yr-10.8%3.2% conv. - **sink toy**29K/yr-7.0%3.3% conv. - **water sink toy**18K/yr+28.2%3.1% conv. - **kids sink**28K/yr+3.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/play-sink/search-terms)
## **Top play sink products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$39K10%$78K15%$117K20%$156K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CUTE STONE Color Changing Kitchen Sink Toys Children Electric Dishwasher Playing Toy with Running Water Upgraded Faucet Automatic Water Cycle System Play House Pretend Role Play Toys for Boys Girls**CUTE STONE**$31.16**4.0★12,132 rev](https://www.amazon.com/dp/B07MLYQLX1) [2**CUTE STONE Play Sink with Running Water Kitchen Sink Toys with Upgraded Electric Faucet Play Kitchen Toy Accessories Pool Floating Fishing Toys for Water Play Kids Role Play Dishwasher Toy**CUTE STONE**$31.39**4.1★9,306 rev](https://www.amazon.com/dp/B0BXPF9SBW) [3**B. toys Play Sink Splash-n-Scrub Sink with Running Water Faucet**B. toys**$33.50**4.5★645 rev](https://www.amazon.com/dp/B0B96KNK6H) [4**Play Sink with Running Water Kitchen Play Sink Toy with Electric Faucet Play Kitchen Accessories Floating Pool Toys & Fishing Game Kids Pretend Play-Dishwasher Play Set for Boys Girls Toddlers**Pupu Pig**$31.38**3.9★642 rev](https://www.amazon.com/dp/B0C5M2ZDY5) [5**CUTE STONE Color Changing Play Kitchen Sink Toys Children Electric Dishwasher Playing Toy with Running Water Upgraded Real Faucet and Play Dishes Pretend Role Play Toys for Kids Boys Girls**CUTE STONE**$31.44**4.1★9,306 rev](https://www.amazon.com/dp/B08F9NLTSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CUTE STONE Play Sink with Running Water Kitchen Sink Toy with Upgraded Electric Pump Play Food & Tableware Accessories Summer Outdoor Sensory Water Table Toy for Toddlers & Kids**CUTE STONE**$33.40**9,306 rev1mo ago](https://www.amazon.com/dp/B0GV69WGH5) [**Kids Play Sink Toy with Running Water 15Pcs Dentist Play Set Electric Auto Water Circulation Play Sink Toy Develop Kids Good Hand Washing & Dental Care Habits Toys for 2 3 4 5 Year Old Boys Girls**MEWOCHEE**$34.00**28 rev2mo ago](https://www.amazon.com/dp/B0GT8Q1Y6P) [**Play Sink with Running Water Kitchen Play Sink Toys for Boys Upgraded Real Faucet and Play Dishes Pretend Role Play Toys for Girls Boys Birthday Gifts for Kids 3-5 Practice Cleaning Pink**MEWOCHEE**$32.01**28 rev2mo ago](https://www.amazon.com/dp/B0GT8XD7ZJ) [**2026 Upgraded Kitchen Sink Toys Water Table for Toddlers 1-3 3-5 Water Table for Kids Ages 4-8 Toddler Water Play Table|Beach Outdoor Toys Summer Gift for Girl Boy 3 4 5 6 7 8 Orange&Green**maysida**$35.65**22 rev3mo ago](https://www.amazon.com/dp/B0GMP7F6KC) [**lalalark Color Changing Play Sink with Running Water Toddler Sink with Electric Dishwasher Chopping Sounds and Automatic Water Cycle System Water Table for Toddlers 1-3 Birthday Gift**lalalark**$38.80**51 rev7mo ago](https://www.amazon.com/dp/B0GBT2338G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CUTE STONE Play Sink with Running Water Kitchen Sink Toy with Upgraded Electric Pump Play Food & Tableware Accessories Summer Outdoor Sensory Water Table Toy for Toddlers & Kids**CUTE STONE**$33.40**4.1★**▲ 274%**](https://www.amazon.com/dp/B0GV69WGH5) [**2026 Upgraded Kitchen Sink Toys Water Table for Toddlers 1-3 3-5 Water Table for Kids Ages 4-8 Toddler Water Play Table|Beach Outdoor Toys Summer Gift for Girl Boy 3 4 5 6 7 8 Orange&Green**maysida**$35.65**3.5★**▲ 272%**](https://www.amazon.com/dp/B0GMP7F6KC) [**Kids Play Sink Toy with Running Water 15Pcs Dentist Play Set Electric Auto Water Circulation Play Sink Toy Develop Kids Good Hand Washing & Dental Care Habits Toys for 2 3 4 5 Year Old Boys Girls**MEWOCHEE**$34.00**4.1★**▲ 267%**](https://www.amazon.com/dp/B0GT8Q1Y6P) [**Play Sink with Running Water Kitchen Play Sink Toys for Boys Upgraded Real Faucet and Play Dishes Pretend Role Play Toys for Girls Boys Birthday Gifts for Kids 3-5 Practice Cleaning Pink**MEWOCHEE**$32.01**4.1★**▲ 266%**](https://www.amazon.com/dp/B0GT8XD7ZJ) [**B. toys Play Sink Splash-n-Scrub Sink with Running Water Faucet**B. toys**$33.50**4.5★**▲ 166%**](https://www.amazon.com/dp/B0B96KNK6H)
**~~View all trending →~~**
## **What buyers say about play sink**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**40%
*“Entertaining for Toddlers”*
**Gifting Purpose**5%
*“Adorable gift”*
**Quality-Overall**5%
*“Good quality”*
**Assembly/Installation**4%
*“Assembly is simple”*
**Value For Money**3%
*“Value for money”*
**Durability**3%
*“Very durable”*
**Water Resistance**3%
*“Great for keeping kids entertained while having fun with water”*
**Color**3%
*“the colors are beautiful”*
**Size-Overall**3%
*“Perfect size”*
**Strength**2%
*“Pretty sturdy and super cute”*
### **What buyers complain about **
**Durability**36%
*“Does not last”*
**Functionality-Overall**10%
*“Doesnt function”*
**Quality-Overall**6%
*“Unfortunately, the overall quality feels kind of cheap for the price”*
**Size-Overall**6%
*“Pieces are tiny”*
**Battery Life**6%
*“the battery doesnt last long enough”*
**Value For Money**4%
*“I think its a bit overpriced”*
**Water Resistance**3%
*“there is no excuse for such poor waterproofing”*
**Rusts/Corrodes**1%
*“Water got in and rusted it”*
**Strength**1%
*“Falls apart easily”*
**Choking**1%
*“This toy is not suitable for little ones under 3 years of age due to the small parts which couklde be a choking hazard”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**19%
**Defective Material/Parts**12%
**Battery Inclusion**8%
**Durability**8%
**Quality-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Water Resistance**2%
## **Common questions**
- **Is play sink profitable to sell on Amazon United States?**
- The niche generates $782K/yr across 29 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the play sink niche?**
- 19 brands and 37 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in play sink?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 3.4%.
- **When does demand for play sink peak?**
- Demand peaks in Mar–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the play sink niche?**
- Listings span $23.55–$62.98; the average listing price is $32.09 (sweet spot $15–$100). The average incumbent carries 2,568 reviews — the moat a new listing must climb.
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