---
title: "Search terms — plastic card - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/plastic-card/search-terms"
last_updated: "2026-08-08T12:21:05.038Z"
locale: en
meta:
  description: "Niche score 54/100 · $608K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $608K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plastic card - Flapen"
---

# **plastic card**

**Worth a look**

Shows a sweet-spot price point ($35.24 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 64Growth 22Conversion 55Competition 73Returns 86Price range 87Avg price 95Brand share 0Review moat 71Quality gap 30

**Avg price**

**Incredible****$35.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.07–$100.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****645.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$608K**

$608K/yr · 376K searches

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms