---
title: "Trend — pin the tail on the donkey - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pin-the-tail-on-the-donkey/trend"
last_updated: "2026-08-08T12:36:08.107Z"
locale: en
meta:
  description: "Niche score 54/100 · $356K/yr market · 714K searches/yr · $11.77 avg price. Soft demand (-19.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $356K/yr market · 714K searches/yr · $11.77 avg price. Soft demand (-19.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pin the tail on the donkey - Flapen"
---

# **pin the tail on the donkey**

**Worth a look**

Shows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-19.1% this quarter) keeps it on the watch list.

Market size 54Growth 15Conversion 52Competition 78Returns 68Price range 68Avg price 48Brand share 83Review moat 45Quality gap 33

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.21–$38.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$356K**

$356K/yr · 714K searches

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.77**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,990.19**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch

## Trend