---
title: "Pikachu Figure — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pikachu-figure"
last_updated: "2026-08-08T12:23:54.795Z"
locale: en
meta:
description: "Niche score 38/100 · $35K/yr market · 86K searches/yr · $19.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $35K/yr market · 86K searches/yr · $19.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pikachu Figure — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **pikachu figure**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 26Competition 45Returns 87Price range 82Avg price 85Brand share 21Review moat 50Quality gap 23
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.18–$49.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,511.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$35K**
$35K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, pikachu figure is a $35K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pikachu figure market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,066**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**317**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**5%**
- Funko40% - Pokémon19% - BANDAI19% - タカラトミー(TAKARA TOMY)8% - Jazwares5% - HOFSM.COM Hall of Fame Sports Memorabilia3% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
300K200KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 69.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/pikachu-figure/trend)
## **Top pikachu figure search terms**
- **pikachu figure**23K/yr+6.9%1.8% conv. - **pikachu funko pop**23K/yr-19.9%4.9% conv. - **pikachu action figure**7K/yr+80.3%1.8% conv. - **pikachu figurine**8K/yr-5.3%3.1% conv. - **funko pop pikachu**8K/yr-17.6%3.3% conv. - **pikachu figures**4K/yr+29.4%1.9% conv. - **pikachu funko**5K/yr-18.6%5.4% conv. - **pikachu robot**4K/yr-6.3%0.1% conv. - **pikachu action figures**4K/yr-53.0%2.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pikachu-figure/search-terms)
## **Top pikachu figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Premium: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**$17.12**4.9★218 rev](https://www.amazon.com/dp/B0F4488C4R) [2**BANDAI Hobby - Pokmon - Pikachu Pokmon Model Kit**BANDAI**$9.74**4.6★24 rev](https://www.amazon.com/dp/B0DXKQJCC6) [3**Funko POP! Games: Pokmon - Pikachu (Waving)**Funko**$14.05**4.8★10,181 rev](https://www.amazon.com/dp/B07XYKSNXL) [4**Pokmon Bandai 8 Battle Figures Pack of 8 Pikachu Figures JW2604**Pokémon**$22.85**4.8★76 rev](https://www.amazon.com/dp/B0C7QTGTYM) [5**Funko Pop! Games: Pokemon - Pikachu - (Sitting) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display**Funko**$14.53**4.8★2,182 rev](https://www.amazon.com/dp/B08XC3RSST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ground Up Pikachu Kids Slides for Boys & Girls Pokemon Sandals Officially Licensed Waterproof Lightweight Shoes for Beach Pool and Everyday Wear Cushioned Comfortable Slip On**Ground Up**$23.96**19 rev5mo ago](https://www.amazon.com/dp/B0GMTW2X3J) [**Ground Up Pikachu Kids Slides for Boys & Girls Pokemon Sandals Officially Licensed Waterproof Lightweight Shoes for Beach Pool and Everyday Wear Cushioned Comfortable Slip On**Ground Up**$24.27**19 rev5mo ago](https://www.amazon.com/dp/B0GMSKQNZC) [**PKM Pikachu #553 (Waving) Funko POP! Games Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.49**0 rev5mo ago](https://www.amazon.com/dp/B0GMKSWFDH) [**PKM Pikachu #842 (Sitting) Funko POP! Games Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.89**0 rev5mo ago](https://www.amazon.com/dp/B0GMKHWWWV) [**6Pcs Pokemon Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans**Slinsmei**$22.75**25 rev5mo ago](https://www.amazon.com/dp/B0GWZGBDPJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon Baseball Cap for Boys Snapback Cap with 3D Pikachu or Bulbasaur Adjustable Cotton Hat Anime Gifts for Boys (4-12 Years Green Bulbasaur)**Pokémon**$15.50**4.5★**▲ 235%**](https://www.amazon.com/dp/B0CSG1TVHW) [**6Pcs Pokemon Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans**Slinsmei**$22.75**4.5★**▲ 233%**](https://www.amazon.com/dp/B0GWZGBDPJ) [**Pokemon Charizard Super-Articulated 6-Inch Figure - Collect Your Favorite Pokmon Figures - Toys for Kids and Pokmon Fans**Pokémon**$44.57**4.7★**▲ 229%**](https://www.amazon.com/dp/B08T6BDDZQ) [**Ground Up Pikachu Kids Slides for Boys & Girls Pokemon Sandals Officially Licensed Waterproof Lightweight Shoes for Beach Pool and Everyday Wear Cushioned Comfortable Slip On**Ground Up**$24.27**4.4★**▲ 194%**](https://www.amazon.com/dp/B0GMSKQNZC) [**PKM Pikachu #842 (Sitting) Funko POP! Games Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.89**0.0★**▲ 167%**](https://www.amazon.com/dp/B0GMKHWWWV)
**~~View all trending →~~**
## **What buyers say about pikachu figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The build quality is solid for the price”*
**Fun/Entertainment Experience**14%
*“Cute little toys”*
**Gifting Purpose**9%
*“Its a gift for our family”*
**Value For Money**8%
*“its not expensive”*
**Advertised Vs Actual Product**8%
*“Exactly as i needed”*
**Collectibles**7%
*“Charming Additions to Any Collection”*
**Size-Overall**7%
*“decent size”*
**Display-Overall**4%
*“Looks good displayed in my room”*
**Design-Overall**4%
*“The details are nice”*
**Durability**3%
*“Cute and durable”*
### **What buyers complain about **
**Value For Money**18%
*“A little pricey”*
**Durability**13%
*“they break off easily”*
**Size-Overall**13%
*“Just Watch the Sizing”*
**Quality-Overall**7%
*“Cheaply made”*
**Product Condition**4%
*“The toys looked used”*
**Balance/Stability**4%
*“Quaxly Wont Stand”*
**Fun/Entertainment Experience**4%
*“Not that interesting”*
**Strength**2%
*“Pikachus looks fragile too”*
**Color**2%
*“My eevee is a bright orange not brown like it should be”*
**Display-Overall**2%
*“as a collector I can't really display these”*
### **Top return reasons **
**Size-Overall**51%
**Value For Money**12%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**4%
**Product Condition**4%
**Gifting Purpose**4%
**Quality-Overall**3%
**Color**3%
**Material Quality**2%
**Scratch Resistance**1%
## **Common questions**
- **Is pikachu figure profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 28 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pikachu figure niche?**
- 10 brands and 317 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pikachu figure?**
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 1.4%.
- **When does demand for pikachu figure peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 69.1× the quietest.
- **What does it cost to enter the pikachu figure niche?**
- Listings span $8.18–$49.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.
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