---
title: "Pikachu Card — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pikachu-card"
last_updated: "2026-08-08T11:01:24.737Z"
locale: en
meta:
description: "Niche score 50/100 · $202K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $202K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pikachu Card — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **pikachu card**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 40Growth 33Conversion 39Competition 63Returns 99Price range 55Avg price 90Brand share 0Review moat 65Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****893.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$3.90–$159.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$202K**
$202K/yr · 305K searches
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pikachu card is a $202K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pikachu card market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$169K–$212K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#427**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**184**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 92%
**Open market**
**0%**
- Pokémon97% - Generic2% - Pokemon1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/pikachu-card/trend)
## **Top pikachu card search terms**
- **pikachu card**116K/yr+11.3%2.5% conv. - **pikachu pokemon card**47K/yr+6.4%2.7% conv. - **pikachu cards**32K/yr+4.3%1.4% conv. - **pikachu illustrator card**27K/yr-20.7%0.2% conv. - **pokemon cards pikachu**23K/yr-1.8%1.6% conv. - **pikachu ex**14K/yr+31.5%1.3% conv. - **pokemon pikachu card**15K/yr+0.6%1.9% conv. - **pikachu illustrator**9K/yr+21.1%0.1% conv. - **pikachu pokemon cards**11K/yr+13.5%1.7% conv. - **pokemon card pikachu**7K/yr+4.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pikachu-card/search-terms)
## **Top pikachu card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Pikachu ex 057/191 - Surging Sparks Tera Double Rare Foil Single Card**Pokémon**$12.74**4.7★213 rev](https://www.amazon.com/dp/B0DM95HZ7J) [2**3. 5 Assorted Pikachu Pokemon Cards**Pokémon**$5.63**4.6★871 rev](https://www.amazon.com/dp/B01BFK66P6) [3**Pokemon - Pikachu ex 028/131 Prismatic Evolutions Double Rare Foil - Single Card**Pokémon**$6.40**4.8★91 rev](https://www.amazon.com/dp/B0F3XZCQKX) [4**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**4.2★1,138 rev](https://www.amazon.com/dp/B0DTGVK19J) [5**Pokemon - Pikachu ex 063/193 - Paldea Evolved Double Rare**Pokémon**$8.27**4.7★322 rev](https://www.amazon.com/dp/B0C7BL1YB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pikachu PSA 10 Graded PKM Card Mystery Pack Trading Card Game**Generic**$159.17**10 rev5mo ago](https://www.amazon.com/dp/B0GQYYR2CT) [**Pokmon TCG: Pokmon Day 2026 Collection**Pokémon**$37.84**881 rev7mo ago](https://www.amazon.com/dp/B0G2FVLXVL) [**Pokemon - Pikachu ex 028/131 Prismatic Evolutions Double Rare Foil - Single Card**Pokémon**$6.40**91 rev1y ago](https://www.amazon.com/dp/B0F3XZCQKX) [**5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates**Pokémon**$9.96**1,138 rev1y ago](https://www.amazon.com/dp/B0DTGVK19J) [**Pokemon - Pikachu ex 219/191 - Surging Sparks Full Art Ultra Rare Foil Card**Pokémon**$38.21**27 rev1y ago](https://www.amazon.com/dp/B0DNTC46GX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon - Pikachu SWSH061 - Black Star Promo - Holo Card**Pokémon**$4.53**4.2★**▲ 191%**](https://www.amazon.com/dp/B0CF973S33) [**Pokmon Pokemon Tshirt | Pikachu Boys Tshirts Clothes for Kids Size 6 Multi**Pokemon**$15.59**4.7★**▲ 184%**](https://www.amazon.com/dp/B07232G7QP) [**Raichu 064/193 - Paldea Evolved - Pokemon Evolution Set - 2 Card Lot - Scarlet & Violet**Pokémon**$4.33**4.7★**▲ 100%**](https://www.amazon.com/dp/B0C7BBJ288) [**Pikachu PSA 10 Graded PKM Card Mystery Pack Trading Card Game**Generic**$159.17**2.9★**▲ 75%**](https://www.amazon.com/dp/B0GQYYR2CT) [**Pokmon TCG: Pokmon Day 2026 Collection**Pokémon**$37.84**4.5★**▲ 50%**](https://www.amazon.com/dp/B0G2FVLXVL)
**~~View all trending →~~**
## **What buyers say about pikachu card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**37%
*“Great collection”*
**Value For Money**18%
*“Great value”*
**Quality-Overall**17%
*“Great Quality for Price”*
**Advertised Vs Actual Product**9%
*“Exactly as shown”*
**Fun/Entertainment Experience**5%
*“Fun Set”*
**Gifting Purpose**5%
*“Purchased as a gift”*
**Suitability Beginner**1%
*“Good for beginners”*
**Shape/Style**1%
*“This card came in great shape”*
**Size-Overall**1%
*“this was a perfect fit”*
**Developmental Needs**1%
*“Great for a young kid”*
### **What buyers complain about **
**Value For Money**40%
*“which was only worth less than half of the price I paid”*
**Advertised Vs Actual Product**22%
*“False advertisement”*
**Quality-Overall**15%
*“Wont get a lot of high quality cards”*
**Gifting Purpose**4%
*“I would not get if your looking to give as a gift”*
**Ethical Trade/Fair Trade**3%
*“It is a scam. Scam”*
**Product Condition**3%
*“Cards are used not new”*
**Fun/Entertainment Experience**1%
*“As a parent, its frustrating to spend money on something thats supposed to be fun and special, only to watch your child feel disappointed”*
**Certifications**1%
*“Low graded”*
**Texture/Consistency-Overall**1%
*“There was no texture on the cards”*
**Strength**1%
*“no strong cards”*
### **Top return reasons **
**Advertised Vs Actual Product**57%
**Defective Material/Parts**14%
**Value For Money**9%
**Size-Overall**6%
**Quality-Overall**4%
**Color**2%
**Product Condition**2%
**Scratch Resistance**2%
**Gifting Purpose**2%
**Ethical Trade/Fair Trade**1%
## **Common questions**
- **Is pikachu card profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the pikachu card niche?**
- 3 brands and 184 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in pikachu card?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.3%.
- **When does demand for pikachu card peak?**
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the pikachu card niche?**
- Listings span $3.90–$159.17; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 894 reviews — the moat a new listing must climb.
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