---
title: "Pig Game — $304K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pig-game"
last_updated: "2026-08-08T11:01:22.117Z"
locale: en
meta:
description: "Niche score 38/100 · $304K/yr market · 440K searches/yr · $18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $304K/yr market · 440K searches/yr · $18.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pig Game — $304K/yr Amazon US Niche (2026) - Flapen"
---
# **pig game**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 46Competition 9Returns 80Price range 73Avg price 85Brand share 8Review moat 21Quality gap 32
**Avg price**
**Great****$18.97**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.39–$40.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$304K**
$304K/yr · 440K searches
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,541.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pig game is a $304K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pig game market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$379K–$474K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#595**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Goliath71% - Hasbro Gaming10% - TOMY6% - Pass the Pigs6% - Pressman3% - Lucky Egg3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -10.1% search growth over the last 90 days.
25K15KPrime Day '25Holiday '25Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/pig-game/trend)
## **Top pig game search terms**
- **pop the pig**187K/yr-4.0%3.8% conv. - **pop the pig game**103K/yr-9.4%4.5% conv. - **pig game**47K/yr-14.5%6.2% conv. - **piggy piggy game**9K/yr+38.8%17.3% conv. - **pop the pig game for kids**22K/yr-32.1%5.1% conv. - **piggy piggy**9K/yr-33.6%12.0% conv. - **pop pig**6K/yr-19.5%2.1% conv. - **piggy game**7K/yr-36.8%7.6% conv. - **dont pop the pig**3K/yr+65.3%2.5% conv. - **pig games for kids**7K/yr-31.0%3.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pig-game/search-terms)
## **Top pig game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$46K30%$91K45%$137K60%$182K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pop The Pig (Bigger & Better) w/Greedy Granny Old Maid Card Game by Goliath Multi Color**Goliath**$21.35**4.7★1,050 rev](https://www.amazon.com/dp/B091FSBYTN) [2**Goliath Pop The Pig w/Bonus 24pc Puzzle (Amazon Exclusive)**Goliath**$40.98**4.7★4,638 rev](https://www.amazon.com/dp/B07NH2X2NY) [3**Hasbro Gaming Piggy Piggy Card Game | Family Games for Kids Teens and Adults | 2 to 6 Players I 20 Mins. Average | Quick-Playing Travel Games | Fun Summer Activities | Vacation Essentials | Ages 7+**Hasbro Gaming**$5.39**4.7★741 rev](https://www.amazon.com/dp/B0C3DN7Q5H) [4**TOMY Pop Up Pirate Board Game - Family and Preschool Kids Games for Family Game Night - Winter Break Activities- Girls and Boys Games - 2-4 Players - Ages 4 Years and Up**TOMY**$14.42**4.4★59,891 rev](https://www.amazon.com/dp/B00000JICB) [5**Pass the Pigs Hilarious Pig Dice Game by Winning Moves Games USA**Pass the Pigs**$15.44**4.8★10,907 rev](https://www.amazon.com/dp/B00005JG3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snort Funny The Oinkredible You Laugh You Lose Party Game | Family Games for Kids and Adults | 150 Challenge Cards 5 Pig Snouts & Mud Tokens | Funny Games for Friend & Family 4-8 Players Ages 8+**Lucky Egg**$26.49**558 rev10mo ago](https://www.amazon.com/dp/B0FRSVZCTB) [**Hasbro Gaming Piggy Piggy Card Game | Family Games for Kids Teens and Adults | 2 to 6 Players I 20 Mins. Average | Quick-Playing Travel Games | Fun Summer Activities | Vacation Essentials | Ages 7+**Hasbro Gaming**$5.39**741 rev2y ago](https://www.amazon.com/dp/B0C3DN7Q5H) [**Pop The Pig (Bigger & Better) w/Greedy Granny Old Maid Card Game by Goliath Multi Color**Goliath**$21.35**1,050 rev5y ago](https://www.amazon.com/dp/B091FSBYTN) [**Goliath Pop The Pig w/Bonus 24pc Puzzle (Amazon Exclusive)**Goliath**$40.98**4,638 rev7y ago](https://www.amazon.com/dp/B07NH2X2NY) [**Goliath Greedy Granny - Take the Treats Dont Wake Granny Game**Goliath**$13.36**5,835 rev8y ago](https://www.amazon.com/dp/B076H6KJDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goliath Greedy Granny - Take the Treats Dont Wake Granny Game**Goliath**$13.36**4.6★**▲ 33%**](https://www.amazon.com/dp/B076H6KJDD) [**Pop The Pig (Bigger & Better) w/Greedy Granny Old Maid Card Game by Goliath Multi Color**Goliath**$21.35**4.7★**▲ 23%**](https://www.amazon.com/dp/B091FSBYTN) [**Goliath Pop The Pig w/Bonus 24pc Puzzle (Amazon Exclusive)**Goliath**$40.98**4.7★**▲ 11%**](https://www.amazon.com/dp/B07NH2X2NY) [**Shark Bite -- Roll the Die and Fish for Colorful Sea Creatures Before the Shark Bites Game! by Pressman Blue Sky 5**Pressman**$14.35**4.6★**— 4%**](https://www.amazon.com/dp/B01MV4R07B) [**TOMY Pop Up Pirate Board Game - Family and Preschool Kids Games for Family Game Night - Winter Break Activities- Girls and Boys Games - 2-4 Players - Ages 4 Years and Up**TOMY**$14.42**4.4★**▼ 22%**](https://www.amazon.com/dp/B00000JICB)
**~~View all trending →~~**
## **What buyers say about pig game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**69%
*“Fun for all”*
**Ease Of Use**7%
*“ease of use : yes”*
**Trivia Games**3%
*“A fun family game with so much laughter”*
**Gifting Purpose**2%
*“Good gift idea”*
**Value For Money**2%
*“well worth the money”*
**Portability**1%
*“The compact size also makes it easy to take on trips or keep stored without taking up much space”*
**Size-Overall**1%
*“so it fits perfectly in my purse without taking up much room”*
**Advertised Vs Actual Product**1%
*“The game is played exactly as you might suspect”*
**Quality-Overall**1%
*“The pigs are good quality”*
**Ease Of Cleaning**1%
*“CLEAN THOROUGHLY”*
### **What buyers complain about **
**Functionality-Overall**20%
*“It doesn't function like it's supposed to”*
**Fun/Entertainment Experience**18%
*“Not funny at all”*
**Quality-Overall**10%
*“But quality control could be better”*
**Value For Money**8%
*“Its more expensive,”*
**Durability**4%
*“Breaks”*
**Size-Overall**4%
*“Does not fit back in the box”*
**Noise Level**3%
*“it does not make a noise when you laugh”*
**Choking**3%
*“Little pieces, beware of animals/kids choking or taking”*
**Instructions/User Manual/Troubleshooting**3%
*“didnt come with instructions”*
**Natural Resource Wastage**2%
*“What a waste”*
### **Top return reasons **
**Functionality-Overall**44%
**Defective Material/Parts**10%
**Value For Money**7%
**Size-Overall**6%
**Fun/Entertainment Experience**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Mechanism Issues**3%
**Noise Level**2%
**Quality-Overall**2%
## **Common questions**
- **Is pig game profitable to sell on Amazon United States?**
- The niche generates $304K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the pig game niche?**
- 6 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pig game?**
- Top complaints mined from reviews: Functionality-Overall, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.7%.
- **When does demand for pig game peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the pig game niche?**
- Listings span $5.39–$40.98; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 11,541 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)