---
title: "Pie Face Game — $240K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pie-face-game"
last_updated: "2026-08-08T11:00:56.099Z"
locale: en
meta:
  description: "Niche score 39/100 · $240K/yr market · 246K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $240K/yr market · 246K searches/yr · $9.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Pie Face Game — $240K/yr Amazon US Niche (2026) - Flapen"
---

# **pie face game**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 27Conversion 87Competition 13Returns 89Price range 34Avg price 32Brand share 0Review moat 43Quality gap 32

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$240K**

$240K/yr · 246K searches

**Review moat**

**Okay****2,223.78**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.44–$20.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.80**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pie face game is a $240K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **pie face game market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**20K–25K**</dd><dd>avg 2,000–2,500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$196K–$245K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**9.9%**</dd>

<dt>**Avg BSR**</dt><dd>**#512**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**78%**</dd>

<dt>**Sponsored**</dt><dd>**67%**</dd>

<dt>**Out of stock**</dt><dd>**7.7%**</dd>

<dt>**Avg brand age**</dt><dd>**54 months**</dd>

<dt>**Avg seller age**</dt><dd>**153 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**84%**

Top 20: 100%

**Open market**

**0%**

- PlayMonster70% - Hasbro Gaming14% - Five Alive10% - Regal Games7% - Open — no brand owns it (0%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

[**Open Trend **](https://flapen.com/research/us/toys-games/pie-face-game/trend)

## **Top pie face game search terms**

- **spoons game**84K/yr+12.5%9.2% conv. - **cheap games**22K/yr-0.1%0.2% conv. - **games under 10 dollars**44K/yr-30.3%0.0% conv. - **spoons card game**17K/yr+5.9%8.9% conv. - **five alive juice**8K/yr+24.6%3.1% conv. - **five alive**8K/yr+22.5%3.6% conv. - **5 alive**5K/yr+22.1%11.8% conv. - **games under $10**10K/yr+79.5%0.1% conv. - **spoons game for kids**10K/yr-23.2%14.6% conv. - **spoon game**5K/yr+1.4%7.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pie-face-game/search-terms)

## **Top pie face game products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spoons](https://m.media-amazon.com/images/I/41r0WD-vP8L.jpg)**Spoons**PlayMonster**$9.05**4.6★7,192 rev](https://www.amazon.com/dp/B003BLQG8K) [2![Spoons Games Card Games for Kids - Deck of Cards 3-5 Multi-Player Card Game Ages 7+](https://m.media-amazon.com/images/I/31vn92Yhf6L.jpg)**Spoons Games Card Games for Kids - Deck of Cards 3-5 Multi-Player Card Game Ages 7+**PlayMonster**$5.44**4.7★417 rev](https://www.amazon.com/dp/B0DJDDBLQ7) [3![PlayMonster Giant Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-6 Multi-Player Card Game Ages 7+](https://m.media-amazon.com/images/I/41wJKz9v-0L.jpg)**PlayMonster Giant Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-6 Multi-Player Card Game Ages 7+**PlayMonster**$10.67**4.8★1,809 rev](https://www.amazon.com/dp/B0006HCW30) [4![Hasbro Gaming 5 Alive Card Game Fast-Paced Game for Kids and Families Easy to Learn 2 to 6 Players Fun Summer Activities Vacation Travel Essentials Ages 8+](https://m.media-amazon.com/images/I/41SpXA2gEDL.jpg)**Hasbro Gaming 5 Alive Card Game Fast-Paced Game for Kids and Families Easy to Learn 2 to 6 Players Fun Summer Activities Vacation Travel Essentials Ages 8+**Hasbro Gaming**$5.73**4.7★1,581 rev](https://www.amazon.com/dp/B09Q5FJXXM) [5![Five Alive Citrus Juice Box (8-Pack) 6.7Oz {Imported from Canada}](https://m.media-amazon.com/images/I/41Vvi2BdRxL.jpg)**Five Alive Citrus Juice Box (8-Pack) 6.7Oz {Imported from Canada}**Five Alive**$20.01**4.3★336 rev](https://www.amazon.com/dp/B07N17M6XF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Regal Games Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults](https://m.media-amazon.com/images/I/417BGXO1ZrL.jpg)**Regal Games Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults**Regal Games**$8.52**39 rev5mo ago](https://www.amazon.com/dp/B0GP3331TQ) [![Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults Ages 7](https://m.media-amazon.com/images/I/41Z9hnqCBBL.jpg)**Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults Ages 7**PlayMonster**$7.82**7,192 rev9mo ago](https://www.amazon.com/dp/B0FV4P2J2G) [![Spoons Games Card Games for Kids - Deck of Cards 3-5 Multi-Player Card Game Ages 7+](https://m.media-amazon.com/images/I/31vn92Yhf6L.jpg)**Spoons Games Card Games for Kids - Deck of Cards 3-5 Multi-Player Card Game Ages 7+**PlayMonster**$5.44**417 rev1y ago](https://www.amazon.com/dp/B0DJDDBLQ7) [![Hasbro Gaming 5 Alive Card Game Fast-Paced Game for Kids and Families Easy to Learn 2 to 6 Players Fun Summer Activities Vacation Travel Essentials Ages 8+](https://m.media-amazon.com/images/I/41SpXA2gEDL.jpg)**Hasbro Gaming 5 Alive Card Game Fast-Paced Game for Kids and Families Easy to Learn 2 to 6 Players Fun Summer Activities Vacation Travel Essentials Ages 8+**Hasbro Gaming**$5.73**1,581 rev3y ago](https://www.amazon.com/dp/B09Q5FJXXM) [![Hasbro Gaming The Game of Life Goals Card & Quick-Playing Family Game 2-4 Players Fun Summer Activities Vacation Travel Essentials Ages 8+](https://m.media-amazon.com/images/I/41yRobi+VnL.jpg)**Hasbro Gaming The Game of Life Goals Card & Quick-Playing Family Game 2-4 Players Fun Summer Activities Vacation Travel Essentials Ages 8+**Hasbro Gaming**$5.73**1,429 rev3y ago](https://www.amazon.com/dp/B0BCH8ZXTJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Regal Games Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults](https://m.media-amazon.com/images/I/417BGXO1ZrL.jpg)**Regal Games Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-5 Multi-Player Card Game Games for Adults**Regal Games**$8.52**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GP3331TQ) [![Five Alive Citrus Juice Box (8-Pack) 6.7Oz {Imported from Canada}](https://m.media-amazon.com/images/I/41Vvi2BdRxL.jpg)**Five Alive Citrus Juice Box (8-Pack) 6.7Oz {Imported from Canada}**Five Alive**$20.01**4.3★**▲ 188%**](https://www.amazon.com/dp/B07N17M6XF) [![Five Alive Peach Citrus Juice Box (8-Pack) 6.7Oz {imported from Canada}](https://m.media-amazon.com/images/I/51HEiasg-lL.jpg)**Five Alive Peach Citrus Juice Box (8-Pack) 6.7Oz {imported from Canada}**Five Alive**$15.23**4.0★**▲ 173%**](https://www.amazon.com/dp/B07N1V92ZB) [![Spoons](https://m.media-amazon.com/images/I/41r0WD-vP8L.jpg)**Spoons**PlayMonster**$9.05**4.6★**— 2%**](https://www.amazon.com/dp/B003BLQG8K) [![PlayMonster Giant Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-6 Multi-Player Card Game Ages 7+](https://m.media-amazon.com/images/I/41wJKz9v-0L.jpg)**PlayMonster Giant Spoons Card Games for Kids - Spoons Game Deck of Cards Fun Family Games for Kids and Adults Playing Cards Game Night Travel Games 3-6 Multi-Player Card Game Ages 7+**PlayMonster**$10.67**4.8★**— 9%**](https://www.amazon.com/dp/B0006HCW30)

**~~View all trending →~~**

## **What buyers say about pie face game**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**59%

*“Fun family game”*

**Ease Of Use**9%

*“Easy to play”*

**Gifting Purpose**5%

*“Great gift”*

**Value For Money**4%

*“Great price”*

**Quality-Overall**4%

*“Great quality”*

**Advertised Vs Actual Product**3%

*“as described”*

**Portability**2%

*“the compact case makes it easy to bring along for vacations or family gatherings”*

**Durability**2%

*“durable”*

**Trivia Games**2%

*“This game is super fun to play with the family”*

**Color**1%

*“Colorful and unique”*

### **What buyers complain about **

**Size-Overall**18%

*“A bit big for a stocking stuffer”*

**Instructions/User Manual/Troubleshooting**11%

*“No directions included with this game - you're told to download them”*

**Fun/Entertainment Experience**5%

*“Not very fun”*

**Ingredients-Overall**5%

*“Because it's not full of additives”*

**Hard Feel**5%

*“A little hard for”*

**Value For Money**4%

*“This was a bit expensive for what you great”*

**Noise Level**3%

*“it gets loud fast in a good way”*

**Smell**3%

*“The box these games come in stinks”*

**Material Quality**3%

*“and the spoons are plastic”*

**Print Quality**2%

*“That said, one of my cards arrived with a printing defect that looked like a blur or stain”*

### **Top return reasons **

**Size-Overall**36%

**Value For Money**17%

**Defective Material/Parts**9%

**Advertised Vs Actual Product**7%

**Instructions/User Manual/Troubleshooting**6%

**Product Condition**6%

**Quality-Overall**6%

**Gifting Purpose**5%

**Fun/Entertainment Experience**4%

**Functionality-Overall**1%

## **Common questions**

<dl>

<dt>**Is pie face game profitable to sell on Amazon United States?**</dt><dd>The niche generates $240K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (39/100).</dd>

<dt>**How competitive is the pie face game niche?**</dt><dd>4 brands and 35 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in pie face game?**</dt><dd>Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Fun/Entertainment Experience. The return rate is 1.3%.</dd>

<dt>**When does demand for pie face game peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.</dd>

<dt>**What does it cost to enter the pie face game niche?**</dt><dd>Listings span $5.44–$20.01; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 2,224 reviews — the moat a new listing must climb.</dd>

</dl>

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